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Utpal a Das Ms . Namrata Singh Raul G. Moldez Mr . Kotteswaran . D  \nBecoming an Expert in Strategic Communication:  \nA Guide for Business Leaders  \nIndia | UAE | Nigeria | Uzbekistan | Montenegro | Iraq | Egypt | Thailand | Uganda | Philippines | Indonesia  \n[www.parabpublications.com](www.parabpublications.com)  \nBecoming an Expert in Strategic Communication:  \nA Guide for Business Leaders  \nAuthored By:  \nDr. Utpala Das Saxena  \nAssociate Professor  \nManav Rachna International Institute of Research and Studies, MRIIRS  \nNamrata Singh  \nAssistant Professor  \nNIET College  \nRaul G. Moldez  \nAssistant Secretary to the Sanggunian in the City of Cagayan de Oro, Philippines  \nMr. D. Kotteswaran, MBA,(Ph.D.),  \nAssistant Professor – Department of Management Studies, School of Management, Vel Tech Rangarajan Dr Sagunthala R&D Institute of Science and Technology,  \nChennai – 600062  \nCopyright 2023 by Dr. Utpala Das, Ms. Namrata Singh, Raul G. Moldez and Mr. Kotteswaran. D  \nFirst Impression: December 2023  \nBecoming an Expert in Strategic Communication: A Guide for Business Leaders  \nISBN: 978-81-19585-50-2  \nRs. 1000/- ($80)  \nNo part of the book may be printed, copied, stored, retrieved, duplicated and reproducedin any form without the written permission of the editor/publisher.  \nDISCLAIMER  \nInformation contained in this book has been published by Parab Publications and has been obtained by the authors from sources believed to be reliable and correct to the best of their knowledge. The authors are solely responsible for the contents of the articles compiled in this book. Responsibility of authenticity of the work or the concepts/views presented by the author through this book shall lie with the author and the publisher has no role or claim or any responsibility in this regard. Errors, if any, are purely unintentional and readers are requested to communicate such error to the author to avoid discrepancies in future.  \nPublished by:  \nParab Publications  \nPreface  \nIn an era characterized by rapid globalization, intense market competition, and everevolving communication technologies, the ability to effectively convey messages and shape perceptions has become paramount for businesses aiming to thrive in the digital age. Strategic communication, once considered a mere facet of organizational operations, has now emerged as a strategic imperative for success.  \nThe book \"Becoming an Expert in Strategic Communication: A Guide for Business Leaders\" seeks to demystify the complex landscape of strategic communication, offering a comprehensive roadmap for leaders of modern business environments. Through a blend of theoretical insights, practical frameworks, and real-world examples, this book equips readers with the knowledge, skills, and strategies necessary to harness the power of communication.  \nThe principles elucidated in this book are designed to empower leaders to wield communication as a transformative force within their organizations. Drawing upon the collective wisdom of scholars, practitioners, and thought leaders in the field, this guide serves as a trusted companion for those seeking to elevate their communication acumen and chart a course toward enduring success.  \nWhether you're a seasoned executive seeking to refine your communication strategy or an aspiring leader looking to cultivate a competitive edge, this book offers invaluable insights to help you navigate the dynamic terrain of contemporary business with confidence and clarity.  \nAcknowledgement  \nThe journey from concept to completion of this book has been a collaborative effort fuelled by the contributions, support, and encouragement of numerous individuals whom we gratefully acknowledge.  \nWe deeply thank our families for their unwavering love and understanding throughout this endeavour. Their patience, encouragement, and belief in our vision have been a constant source of inspir","cbCairZCiSdkJIcy","https://ap.wps.com/l/cbCairZCiSdkJIcy","pdf",1861327,108,"English","# Preface\n## Acknowledgement\n# About the Book\n## Foundations of Effective Business Communication","[{\"question\":\"What is the main purpose of this book?\",\"answer\":\"The book aims to demystify strategic communication and provide business leaders with knowledge, skills, and strategies to use communication as a strategic asset.\"},{\"question\":\"What topics does the book cover?\",\"answer\":\"It covers crafting compelling narratives, harnessing digital channels, managing crises, and building stakeholder relationships.\"},{\"question\":\"How is the book structured?\",\"answer\":\"It is structured into three parts, beginning with Part I: Foundations of Effective Business Communication.\"}]","Becoming an Expert in Strategic Communication - A Guide for Business Leaders | PDF",1789227355,38]