[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-187684-en":3,"doc-seo-187684-105":30,"detail-sidebar-cat-1-en-105":90},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":11,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},187684,5909890329169,"McQueen","https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",1,18,"Letters","BDOM 2018 Case Study-Re-Designing a Marketo Email Template for Heat Software","This document presents a case study by BDOM in 2018 focused on re-designing a Marketo email template for Heat Software. The case study likely details the challenges faced by Heat Software with their existing email templates, particularly in the context of service and client management software solutions. It aims to illustrate how a strategic re-design of their email marketing collateral could enhance client engagement and streamline communication. The document provides insights into the process of identifying design flaws, understanding user experience, and implementing improvements within the Marketo platform. It emphasizes the importance of email template optimization for businesses to effectively convey their brand message and product offerings. The study may cover aspects like content structure, visual appeal, call-to-action optimization, and mobile responsiveness, all crucial elements for successful digital marketing campaigns. By analyzing the case of Heat Software, BDOM showcases its expertise in digital marketing strategy and template design, demonstrating how meticulous planning and execution can lead to measurable improvements in marketing effectiveness. The content is expected to offer practical advice and demonstrate best practices in email template design for B2B companies seeking to upgrade their marketing technology.","","cbCaipgPDh4VrGnJ","https://ap.wps.com/l/cbCaipgPDh4VrGnJ","pdf",1322029,8,"English","en",105,"# Heat Software\n# BDOM 2018 Case Study\n## Re-Designing a Marketo Email Template for Heat Software","[{\"question\":\"What is the primary objective of the BDOM case study?\",\"answer\":\"The primary objective of the BDOM case study is to detail the process and outcomes of re-designing a Marketo email template for Heat Software.\"},{\"question\":\"Who is the case study about and who conducted it?\",\"answer\":\"The case study is about Heat Software and was conducted by BDOM in 2018.\"},{\"question\":\"What aspects of email marketing might this case study address?\",\"answer\":\"This case study likely addresses content structure, visual appeal, call-to-action optimization, and mobile responsiveness within email templates.\"}]","BDOM 2018 Case Study-Re-Designing a Marketo Email Template for Heat Software | PDF",1788384790,3,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":16,"description":15,"schema_data":34,"social_meta":85,"head_meta":87,"extra_data":89,"updated_unix":28},"bdom-2018-case-study-re-designing-a-marketo-email-template-for-heat-software",{"@graph":35,"@context":84},[36,52,67],{"@type":37,"itemListElement":38},"BreadcrumbList",[39,43,47,49],{"item":40,"name":41,"@type":42,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":44,"name":45,"@type":42,"position":46},"https://docshare.wps.com/template/","Template",2,{"item":48,"name":13,"@type":42,"position":29},"https://docshare.wps.com/template/letters/",{"item":50,"name":14,"@type":42,"position":51},"https://docshare.wps.com/template/bdom-2018-case-study-re-designing-a-marketo-email-template-for-heat-software/187684/",4,{"url":50,"name":14,"@type":53,"author":54,"headline":14,"publisher":56,"fileFormat":59,"inLanguage":23,"description":15,"dateModified":60,"datePublished":61,"encodingFormat":59,"isAccessibleForFree":62,"interactionStatistic":63},"DigitalDocument",{"name":9,"@type":55},"Person",{"url":40,"name":57,"@type":58},"DocShare","Organization","application/pdf","2026-09-04","2026-09-02",true,{"@type":64,"interactionType":65,"userInteractionCount":11},"InteractionCounter",{"@type":66},"ViewAction",{"@type":68,"mainEntity":69},"FAQPage",[70,76,80],{"name":71,"@type":72,"acceptedAnswer":73},"What is the primary objective of the BDOM case study?","Question",{"text":74,"@type":75},"The primary objective of the BDOM case study is to detail the process and outcomes of re-designing a Marketo email template for Heat Software.","Answer",{"name":77,"@type":72,"acceptedAnswer":78},"Who is the case study about and who conducted it?",{"text":79,"@type":75},"The case study is about Heat Software and was conducted by BDOM in 2018.",{"name":81,"@type":72,"acceptedAnswer":82},"What aspects of email marketing might this case study address?",{"text":83,"@type":75},"This case study likely addresses content structure, visual appeal, call-to-action optimization, and mobile responsiveness within email templates.","https://schema.org",{"og:url":50,"og:type":86,"og:title":14,"og:site_name":57,"og:description":15},"article",{"robots":88,"canonical":50},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":91},[92,97,102,107,112,117,122,125,130],{"id":93,"doc_module":11,"doc_module_name":45,"category_name":94,"show_sort_weight":95,"slug":96},11,"Presentations",90,"presentations",{"id":98,"doc_module":11,"doc_module_name":45,"category_name":99,"show_sort_weight":100,"slug":101},12,"Resumes",80,"resumes",{"id":103,"doc_module":11,"doc_module_name":45,"category_name":104,"show_sort_weight":105,"slug":106},14,"Invoices",70,"invoices",{"id":108,"doc_module":11,"doc_module_name":45,"category_name":109,"show_sort_weight":110,"slug":111},15,"Posters",60,"posters",{"id":113,"doc_module":11,"doc_module_name":45,"category_name":114,"show_sort_weight":115,"slug":116},16,"Social Media",50,"social-media",{"id":118,"doc_module":11,"doc_module_name":45,"category_name":119,"show_sort_weight":120,"slug":121},17,"Forms",40,"forms",{"id":12,"doc_module":11,"doc_module_name":45,"category_name":13,"show_sort_weight":123,"slug":124},30,"letters",{"id":126,"doc_module":11,"doc_module_name":45,"category_name":127,"show_sort_weight":128,"slug":129},21,"Paper Templates",5,"papers-templates",{"id":131,"doc_module":11,"doc_module_name":45,"category_name":132,"show_sort_weight":4,"slug":133},158,"General","general-158"]