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The other half leave it to one person or don’t do social media at all.  \nThis guide is for that second half.  \nResponsibility for social media at smaller nonprofits often lands on the desk of someone who has other commitments and priorities. Social media is hard to delegate, because you need to have insight into the communications and strategic goals to know how to use social media most effectively. You need to understand the issues and have access to current information to keep your audience informed. Plus you need to have the passion to personal connection to create an emotional charge with your audience. Those are all manager-level qualities.  \nAt the same time, it can take an hour to find the best hashtags for an Instagram post. Image and video editing require skill and special software. Direct messages and comments from your audience might need prompt response. These are timesensitive, fussy bits that specialists handle better.  \nAs a result, social media rarely finds a comfortable niche in small organizations.  \nThis guide is for the people who“do” social media because someone has to do it. They aren’t specialists, and they probably can’t afford to be.  \nWe focus on how you can find and connect with a community online, without compromising your programs or other commitments. It’s a plan to keep your organization visible and to show that you care about your community, even when your social media presence is modest.  \nWe reference the five most-used social media platforms in Canada and the USA, and nonprofit organizations: Facebook, Twitter, LinkedIn, Instagram, TikTok. We don’t count YouTube, because it’s a step too far into the deep end of the social media swimming pool. We won’t cover advertising, either, because that’s a whole other beast.  \nHere’s how you “do” social media, when other things are also calling for your attention. Please enjoy!  \nA communications template from [entremission. com](entremission. com)  \n- -  \nStep 1: Decide why you are doing this  \nState your purpose  \nIt’s important to know why you are choosing to spend time on social media in the first place. Since you can only focus on one purpose (for now), what will it be?  \n1. Brand awareness. Make sure people see your brand, recognize it, and feel positively towards it.  \n2. Issue awareness. Make sure people hear about an issue and understand what they need to do to help.  \n3. Build an audience. Increase the number of people who follow you and engage with you online, regardless of the topic.  \n4. Sell products or services. Get people to buy what you’re selling, literally.  \n5. Provide customer service. Answer people’s questions about your products and services.  \n6. Support other voices, brands, topics. Cheer on people in your community, amplify other voices, be a good friend or ally to people doing work you respect.  \n7. Get donations. Give people reasons to give and generate revenue for your work.  \n8. Listen. Watch what other people are saying to develop an understanding of trends, emotions, and public priorities.  \nStep 2: Decide what channel you should you focus on  \nWe say “channel” not “channels” because you should start by focusing on just one social media platform. You’re going to be tempted to be everywhere. Resist.  \nA communications template from [entremission. com](entremission. com)  \n- -  \nFor now, focus on finding the one channel where you get traction, connect with a community, and you can see real impact flowing from the time you’re spending.  \nThese 5 questions can help you narrow down which channel to focus on:  \n(a) What age are the people you want to engage?  \n(b) What type of content do you want to share?  \n(c) Is it important for ","cbCaiq6zJEgCFaMs","https://ap.wps.com/l/cbCaiq6zJEgCFaMs","pdf",217882,"English","# Introduction\n# Step 1: Decide why you are doing this\n## State your purpose\n# Step 2: Decide what channel you should you focus on\n## Focus on one platform\n## Five questions to narrow down the channel\n## Audience age\n## Content\n## Connecting to your website","[{\"question\":\"Who is this guide designed for?\",\"answer\":\"It is for people at nonprofit organizations who are “the ones who do” social media because it has to be done, even if they are not specialists.\"},{\"question\":\"What are the main purposes social media can serve in this plan?\",\"answer\":\"The guide lists eight purposes: brand awareness, issue awareness, building an audience, selling products or services, providing customer service, supporting other voices and brands, getting donations, and listening to trends and public priorities.\"},{\"question\":\"How should you choose which social media platform to focus on first?\",\"answer\":\"Start with one platform and use five questions: the audience age you want to engage, the type of content you want to share, whether people need to end up on your website, how much time you can spend creating posts, and where your audience already hangs out.\"}]","Basic Social Media Planner - How To Do Social Media When You Don’t Do Social Media | PDF",1790235456]