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The template also prompts consideration of threats, barriers, timing, trust levels, and potential unintended consequences, then shapes approach and programs through pilots, testing, and feedback loops to evaluate outcomes.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/basic-communications-planning-template-communications-plan/175943/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/basic-communications-planning-template-communications-plan/175943.png","ImageObject",442,249,{"name":42,"@type":43},"Miles","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-10-27","2026-09-02",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",15,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"How does the template define the overall communications goal?","Question",{"text":63,"@type":64},"It requires an overview of what the initiative will accomplish and how it supports the organization’s strategic goals.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What prompts are given to develop communications objectives and metrics?",{"text":68,"@type":64},"The template lists communications objectives/metrics to measure targets and track whether audiences received intended messages and whether objectives were achieved.",{"name":70,"@type":61,"acceptedAnswer":71},"Which areas must be considered before implementing the communications approach?",{"text":72,"@type":64},"It prompts identification of threats, barriers, timing factors, current trust levels, audience hot buttons, and possible unwanted or unexpected consequences, including whether a Plan B is needed.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},175943,1791725053,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,102,107,112,117,122],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":55,"doc_module":22,"doc_module_name":25,"category_name":99,"show_sort_weight":100,"slug":101},"Posters",60,"posters",{"id":103,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":105,"slug":106},16,"Social Media",50,"social-media",{"id":108,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},17,"Forms",40,"forms",{"id":113,"doc_module":22,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},18,"Letters",30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":30,"language":135,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":12,"update_tm":139,"read_time":22},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Basic Communications Planning Template\nBeth Quartarolo, Oregon Primary Care Association\nCommunications Plan – [Date]\n[Topic]\nOverall Communications Goal:  Overview of what you want to accomplish through this communications initiative and how it supports your organization’s strategic goals.\nCommunications Objectives/Metrics:\nKey Target Audiences:\nAsk:  Who is our major audience for this communication?  Do particular segments of the audience need their own sets of messages or a distinct approach to this communication?  Examples:  Current customers; potential customers; legislators; thought leaders.  Internal audiences may include managers & supervisors; all employees in a certain job category (admins, techs); employees with five or more years of service, etc.  You may also need to articulate which audiences you won’t reach, and why.\nMajor Messages, Business Context:\nAsk:  What two or three things do we want to be absolutely certain people \"get?”  What do audiences need to know (knowledge) in order to change their behavior?  What do they need to believe (attitudes)?  Do not try to script the program here, but bring focus to the key elements.  Include references to what is happening in the market that is driving this situation.\n1.\n2.\n3.\nConsiderations:\nAsk:  What threats, issues, barriers do we face?  What is happening in the business or the environment that will impact our efforts?  Timing might be a consideration, or a recent other announcement.  Or current trust levels.  Use this section to think seriously about whether your people will be receptive to the communication.  What “hot buttons” do you see for each audience?  Also – think through possible unwanted or unexpected consequences of your communications.  Even a positive message can provoke a negative response in certain situations.  How will you handle it?  Do you need a Plan B?  A Q&A?\nApproach, Programs:\nIn general terms, consider how the communication will be handled -- high profile, low-key, one-on-one, in a group, etc.  Is voice mail or e-mail appropriate?  Do you want to use an existing communications/promotional program, or would a special approach be more appropriate?  Consider the objectives, situation, message and audience as you decide.  Think through the implications.\nPilot/Testing/Focus Group needed?  Compare results to “control” group?\nFeedback loops:\nAsk:  What processes can we build into this communication plan to help determine:  1) Whether audiences received messages as intended, and 2) What reactions/questions the messages generated.  Did we achieve our objectives?\n\u000fCommunication Implementation Table\nOverall Owner:","cbCaiq1HXER1hVt1","https://ap.wps.com/l/cbCaiq1HXER1hVt1","docx",20721,"English","# Communications Plan\n## Overall goal and objectives/metrics\n## Key target audiences\n## Major messages and business context\n## Considerations and risks\n## Approach and programs\n## Pilot/testing and feedback loops\n## Communication implementation table","[{\"question\":\"How does the template define the overall communications goal?\",\"answer\":\"It requires an overview of what the initiative will accomplish and how it supports the organization’s strategic goals.\"},{\"question\":\"What prompts are given to develop communications objectives and metrics?\",\"answer\":\"The template lists communications objectives/metrics to measure targets and track whether audiences received intended messages and whether objectives were achieved.\"},{\"question\":\"Which areas must be considered before implementing the communications approach?\",\"answer\":\"It prompts identification of threats, barriers, timing factors, current trust levels, audience hot buttons, and possible unwanted or unexpected consequences, including whether a Plan B is needed.\"}]","Basic Communications Planning Template - Communications Plan | DOCX",1788322357]