[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-239655-105":53,"doc-detail-239655-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","ballarat-event-planning-toolkit","Ballarat Event Planning Toolkit","","Ballarat Event Planning Toolkit provides a practical, comprehensive resource suite for Ballarat event organisers to build capability and deliver quality, sustainable events. Produced by Tilma Group for the Ballarat Events Strategy 2018-2028 and supported by the City of Ballarat and Visit Ballarat, it consolidates guidance and templates across planning, marketing, compliance, delivery, and post-event evaluation. It also emphasizes governance, risk management, accessibility, volunteer retention, and continuous improvement.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/ballarat-event-planning-toolkit/239655/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/ballarat-event-planning-toolkit/239655.png","ImageObject",442,249,{"name":88,"@type":89},"Miles","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-29","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the Ballarat Event Planning Toolkit intended to help event organisers do?","Question",{"text":108,"@type":109},"It helps event organisers expand knowledge and capability to develop and deliver quality events in Ballarat, using practical advice and templates across the event lifecycle.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which organizations produced and supported the toolkit?",{"text":113,"@type":109},"Tilma Group produced the toolkit. It is funded by the City of Ballarat and delivered in partnership with Visit Ballarat.",{"name":115,"@type":106,"acceptedAnswer":116},"How does the toolkit guide event organisers from planning to improvement?",{"text":117,"@type":109},"It outlines essential steps such as setting objectives, meeting compliance requirements, managing success factors, marketing, delivery, evaluating outcomes, and reviewing objectives and performance for lessons learned.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},239655,1791728335,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Ballarat Event Planning Toolkit  \n[Image credit: ballarat.events](Image credit: ballarat.events)  \nToolkit Overview  \nThis toolkit has been produced by Tilma Group as a supporting piece to the Ballarat Events Strategy 2018-2028. It has been funded by City of Ballarat and delivered in partnership with Visit Ballarat to support the event organisers of Ballarat’s Home-grown Events.  \nThe toolkit provides a comprehensive suite of resources offering practical advice and tips to expand event organisers’ knowledge and capability in developing and delivering quality events in Ballarat.  \nThe toolkit is based on the resources of Tilma Group’s sister company rEVENTS Academy, an integrated learning program to provide event committees with tools, resources and support to ensure they can deliver a quality event without burning out.  \nDisclaimer  \nThe information contained in this publication is intended as a guide only. This publication should not be substituted for professional advice. In addition to the information contained in this document, we recommend event organisers exercise due diligence in event planning. Information contained in this guide will be subject to change.  \nIMPORTANT: Copyright Notice  \nrEVENTS Academy toolkits and resources accessed via this toolkit are for City of Ballarat events only.  \nrEVENTS Academy maintains the copyright on all graphics, images, layouts, text, logos and trademarks contained within these toolkits. This includes following any removal of rEVENTS Academy branding and copyright notices for customisation of this document.  \nFor our full terms and conditions go [to](to www.reventsacademy.com)[ ](to www.reventsacademy.com)[www.reventsacademy.com](to www.reventsacademy.com)   \n2 l BALLARAT EVENT PLANNING TOOLKIT  \nSteps to managing successful and sustainable events  \nThe following flowchart highlights the essential steps in developing and delivering successful events each and every time. Within each step, the toolkit resources are noted in bold.  \nEVALUATING YOUR SUCCESS  \n• Post-event evaluation  \n• Reporting  \n• Grant acquittal  \nSETTING YOUR OBJECTIVES  \n• Economic and social impacts  \n• Tourism visitation  \n• City or precinct activation  \nMEETING REQUIREMENTS  \n• Compliance  \n• Licensing and approvals  \n• Traffic management  \n• Accessibility  \nMANAGING FOR SUCCESS  \n• Sourcing funding  \n• Budget management  \n• Developing site maps  \n• Governance structure  \n• Volunteer recruitment and retention  \nMARKETING YOUR EVENT  \n• Maximising marketing impact  \n• Event marketing plan  \n• Social media and review sites  \n• Marketing budgets  \n• Event packaging and bundling  \n• ATDW  \nPRE-EVENT PLANNING  \n• Strategic business plan  \n• Event operations manual  \n• Risk management plan  \nEVENT DELIVERY  \nKNOWING YOUR VISITORS  \n• Visitor marketsand trends  \n• Competitor analysis  \nLOOKING AHEAD  \n• Lessons learned  \n• Review objectives, procedures and performance  \n3 l BALLARAT EVENT PLANNING TOOLKIT  \nResources  \nNavigate the resources by clicking the links below.  \nPart A. Event Planning and Management  \n• Developing a Strategic Business Plan for my event  \n• Developing an Event Operations Manual for my event  \n• Developing a Risk Management Plan  \n• Tips on sourcing funding  \n• Budget management  \n• How to develop site maps and possible blank maps for key sites across the city  \n• Governance structure for my event committee  \n• Volunteer recruitment and retention  \nPart B. Event Marketing  \n• Maximising marketing impact  \n• Developing an Event Marketing Plan  \n• Effectively using social media and review sites  \n• Marketing budgets and tips on how to gain maximum ROI  \n• Event packaging and bundling tips  \n• Using Australian Tourism Data Warehouse (ATDW)  \nPart C. Event Compliance  \n• Traffic management  \n• Licences, permits and approvals  \n• Accessibility  \nPart D. Post Event  \n• Post event evaluation  \nCLICK HERE TO DOWNLOAD THE FULL SET OF RESOURCES AT ONCE OR CLICK THE LINKS THROUGHOUT THIS DOCUMENT TO DOWNLO","cbCaifLfdKxePEXt","https://ap.wps.com/l/cbCaifLfdKxePEXt","pdf",4409984,20,"English","# Toolkit Overview\n# Steps to Managing Successful and Sustainable Events\n## Evaluating Your Success\n## Setting Your Objectives\n## Meeting Requirements\n## Managing for Success\n## Marketing Your Event\n## Pre-Event Planning\n## Event Delivery\n## Knowing Your Visitors\n## Looking Ahead\n# Resources\n## Part A. Event Planning and Management\n## Part B. Event Marketing\n## Part C. Event Compliance\n## Part D. Post Event","[{\"question\":\"What is the Ballarat Event Planning Toolkit intended to help event organisers do?\",\"answer\":\"It helps event organisers expand knowledge and capability to develop and deliver quality events in Ballarat, using practical advice and templates across the event lifecycle.\"},{\"question\":\"Which organizations produced and supported the toolkit?\",\"answer\":\"Tilma Group produced the toolkit. It is funded by the City of Ballarat and delivered in partnership with Visit Ballarat.\"},{\"question\":\"How does the toolkit guide event organisers from planning to improvement?\",\"answer\":\"It outlines essential steps such as setting objectives, meeting compliance requirements, managing success factors, marketing, delivery, evaluating outcomes, and reviewing objectives and performance for lessons learned.\"}]","Ballarat Event Planning Toolkit | PDF",1789151497,7]