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The guide explains how messaging connects to buyer-facing assets such as website landing pages, solution briefs, and thought leadership content, then supports campaign design, execution, and KPI-driven performance insights. Modules cover messaging, asset development, campaign development, and performance measurement, with additional content for consulting partners and ISV sales enablement.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/aws-marketplace-seller-gtm-academy-v21-how-to-use-this-guide/352817/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/aws-marketplace-seller-gtm-academy-v21-how-to-use-this-guide/352817.png","ImageObject",442,249,{"name":88,"@type":89},"Himbo","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-28","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What does the AWS Marketplace Seller GTM Academy help you do?","Question",{"text":109,"@type":110},"It helps you develop customer messaging, architect go-to-market (GTM) campaigns, design campaign assets, and measure campaign performance using KPI and ROI guidance.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How do the first modules build from messaging to campaigns?",{"text":114,"@type":110},"Module 1 focuses on messaging development, Module 2 integrates that messaging into assets, Module 3 builds the campaign using a campaign development framework, and Module 4 measures performance using KPIs and ROI.",{"name":116,"@type":107,"acceptedAnswer":117},"What additional guidance is included for Consulting Partners and ISVs?",{"text":118,"@type":110},"Modules 5 and 6 extend enablement with Consulting Partner-specific messaging and readiness content, plus ISV sales enablement for selling on AWS Marketplace and co-selling with AWS field sales teams.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},352817,1791744409,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},687197100911,"https://ap-avatar.wpscdn.com/avatar/a000239b6f1da00475?x-image-process=image/resize,m_fixed,w_180,h_180&k=1785132997149421697","AWS Marketplace Seller GTM Academy  \nStep-by-step Seller Messaging, Campaign Development, Performance Measurement guidance, exercise frameworks, and templates.  \nV2.1  \nHow to use this guide  \nEach section contains guidance, examples, exercises, resources, and templates. The color codes align to the following content categories:  \n• Guidance – Why this matters and how it aligns to your GTM campaign.  \n• Illustrative examples – How this manifests in a realistic simulation.  \n• Exercises – Build your version with prescriptive questions and guidance.  \n• Additional resources – Inform and refine your GTM materials with deeper insights.  \n• Templates – Get started with prescriptive templates.  \nNavigate to examples, exercises, resources, and templates using the following buttons:  \nGo to example  \nGo to exercise  \nAdditional resources  \nGo to template  \nAWS Marketplace Seller GTM Academy  \nAWS Marketplace Seller Go-To-Market (GTM) Academy provides stepby-step guidance, exercise frameworks, and templates to help you develop customer messaging, architect GTM campaigns, and measure GTM campaign performance.  \nAs a seller or reseller in AWS Marketplace, it’s important for you to create a connection with buyers. This engagement starts with compelling messaging that positions your offering in a relevant, credible, and consistent manner.  \nOnce the messaging is defined, you’ll align it to buyer-facing GTM materials including website landing pages, solution briefs, and thought leadership content such as whitepapers and e-books.  \nFrom there, you will start to design, build, and execute GTM campaigns. The Seller GTM Academy includes campaign strategy guidance, campaign blueprints, and best practices to help you with the development of campaign assets.  \nThe Seller GTM Academy also includes key performance indicators (KPI) and guidance for gaining GTM campaign performance insights. By adopting the right tools, processes, and practices, you can ensure visibility on campaign results, funnel metrics, and marketing return-oninvestment (ROI).  \nDownload a quick reference booklet for more information on each module.  \nDownload Quick Reference Booklet  \nAWS Marketplace Seller GTM Academy  \nFollow the first four modules in the AWS Marketplace Seller GTM Academy to build and execute GTM campaigns and generate demand for your offeringsin AWS Marketplace. Review Consulting Partner and ISV sales enablement materials in modules five and six.  \n\n| Module 1:\u003Cbr>Create your messaging using the Messaging Development module\u003Cbr>\u003Cbr>| \u003Cbr>| Module 3:\u003Cbr>Build your campaign using the Campaign Development module\u003Cbr>\u003Cbr>| Module 4:\u003Cbr>Measure campaign performance using the Performance Management module\u003Cbr>|\n| --- | --- | --- | --- |\n\n\n| Module 5:  \u003Cbr>Create campaigns with specific Consulting Partner messaging and rolebased readiness content in the\u003Cbr>Consulting Partners module | Module 6:\u003Cbr>Enable your team to sell your offers in AWS Marketplace and co-sell with AWS field sales team using the\u003Cbr>ISV Sales Enablement module\u003Cbr>|\n| --- | --- |\n| |  |\n\nAWS Marketplace Consulting Partners –  \nIf you are a Consulting Partner authorized toresell solutions in AWS Marketplace, you can use the AWS Marketplace Seller GTM Academy to create GTM campaigns. Modules 1-4 provide valuable information on how to create messaging, assets, and campaigns. Module 5 provides you with Consulting Partner-specific guidance, templates, and enablement content.  \nProspective Consulting Partners –  \nIf you are interested in reselling solutions in AWS Marketplace, click here to get started.  \nPlease note: The Academy refers to Independent Software Vendors as “Sellers” in Modules 1-4 and as “ISVs” in Modules 5 and 6 due to the addition of Consulting Partners.  \nDownload Quick Reference Booklet  \nTable of Contents  \nIntroduction 3  \nModule 1: Messaging Development 8  \n Messaging Development Overview  9  \n AWS Cloud  10  \n Customer Cloud Adoption  11  \n AWS Marketplace  12  \n Customer Use Cases  ","cbCaiq1sEDBBHP8V","https://ap.wps.com/l/cbCaiq1sEDBBHP8V","pdf",5612383,185,"English","# Introduction\n# Module 1: Messaging Development\n## Messaging Development Overview\n# Module 2: Asset Development\n## Asset Development Overview\n# Module 3: Campaign Development\n## Campaign Development Overview\n# Module 4: Performance Measurement\n## Performance Measurement Overview\n# Module 5: Consulting Partners\n## Consulting Partners Overview\n# Module 6: ISV Sales Enablement\n## ISV Sales Enablement Overview","[{\"question\":\"What does the AWS Marketplace Seller GTM Academy help you do?\",\"answer\":\"It helps you develop customer messaging, architect go-to-market (GTM) campaigns, design campaign assets, and measure campaign performance using KPI and ROI guidance.\"},{\"question\":\"How do the first modules build from messaging to campaigns?\",\"answer\":\"Module 1 focuses on messaging development, Module 2 integrates that messaging into assets, Module 3 builds the campaign using a campaign development framework, and Module 4 measures performance using KPIs and ROI.\"},{\"question\":\"What additional guidance is included for Consulting Partners and ISVs?\",\"answer\":\"Modules 5 and 6 extend enablement with Consulting Partner-specific messaging and readiness content, plus ISV sales enablement for selling on AWS Marketplace and co-selling with AWS field sales teams.\"}]","AWS Marketplace Seller GTM Academy - V2.1 - How to use this guide | PDF",1790101525,65]