[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-243914-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-243914-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","audience-development-comprehensive-plan-template","Audience Development Comprehensive Plan - Template","","An audience development comprehensive plan template focused on meeting standardized requirements from major funding programs. It explains how to define overarching objectives, identify target audience segments with demographic and psychographic insights, and conduct market research covering audience opportunities, barriers, partner reach, and real-world press or activation options. The strategy section then translates research into audience touch points, partner plans, alignment, paid media budgets and metrics, and a schedule and budget required prior to funding.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/audience-development-comprehensive-plan-template/243914/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/audience-development-comprehensive-plan-template/243914.png","ImageObject",442,249,{"name":42,"@type":43},"Paura","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-19","2026-09-12",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",10,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What are the four essential elements a comprehensive audience development plan should include?","Question",{"text":63,"@type":64},"It should include objectives, target audience(s), research, and strategy. A detailed schedule and budget are also required prior to funding.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What should the target audience research section cover?",{"text":68,"@type":64},"It should include analysis of comparable content, online destinations your target audiences frequent, potential influencers, partner review, and an assessment of press outlets and offline activations.",{"name":70,"@type":61,"acceptedAnswer":71},"What components must be included in the strategy section?",{"text":72,"@type":64},"The strategy should cover audience touch points (with rationale, goals, content approach, and success metrics), partner plans, alignment with partner plans, paid media details, and a schedule.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},243914,1791745486,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":121,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":26},13056712833777,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Audience Development Comprehensive Plan  \nTemplate  \nThe purpose of an audience development plan is to increase the discoverability of your project. The plan tells what the project aims to achieve in terms of audience reach and engagement, and the process for realizing those objectives.  \nBell Fund, Shaw Rocket Fund and TELUS Fund have standardized their requirements for audience development documentation.  \nThis document outlines their requirements for a comprehensive Audience Development Plan. If you are just starting out, you may want to begin with the earlier stage Audience Development Preliminary Plan which is sometimes sufficient to apply for funding. Consult the program guidelines at each Fund to determine whether a preliminary or comprehensive audience development plan is required.  \nYour comprehensive audience development plan should include four essential elements: objectives, target audience(s), research, strategy. A detailed schedule and budget will also be required prior to funding.  \n1. Overarching Objectives  \nWhen it comes to designing an audience development plan, it often works best to start at the end. What do you want to achieve? Try to be specific with your objectives, for example:  \n● Drive viewership for a broadcast premiere or online/digital launch  \n● Gain recognition, e.g., win awards, secure festival entries.  \n● Monetize content, e.g., sell digital downloads.  \n● Drive traffic to a YouTube channel.  \n2. Target audience(s)  \nIdentify the audience segment or segments the project is targeting. Demographic data (age, gender, geolocation) is essential. Try to add insights about their interests, lifestyle, values, media consumption habits, activities, etc.  \n3. Research  \nMarket research examines opportunities and barriers for building audiences. It should include:  \n● Target audience research, e.g., analysis of comparable content to inform the segments to be targeted, the online destinations your target audiences frequent, potential influencers.  \n● Partner review, e.g., the online reach and influence of partners with whom you will be collaborating to build audiences for your project, including their reach on social media, email/mailing lists, and website. As appropriate, include relevant information about their real-world footprint, e.g., live events or traditional marketing/advertising opportunities that may be leveraged to promote your project. Partners may include, for example, broadcasters, digital streaming channels, distributors, sales agents, sponsors, venues, expert individuals and organizations, celebrity influencers and marquee talent.  \n● An assessment of potential press outlets, offline activations, and other real-world opportunities for connecting with target audience segments.  \nYour research may also include findings, e.g., content that may compete for viewer attention or provide useful insights about audience building.  \n4. Strategy  \nThe strategy is based on the research findings and should include the following components:  \n• Audience touch points – Which channels, platforms and tactics will you use to reach audiences? Channels and platforms are the places audiences will visit to interact with your content, for example, social media platforms, websites, email marketing, games/apps, live events. Tactics include other means by which you will connect with audiences, for example, public relations, advertising in traditional media, newsletters.  \nFor each audience touch point that will be managed by the Applicant outline the following:  \no Rationale-This is a simple sentence or two describing why you have chosen the touch point to play a role in the strategy. For example, you may pull a key finding from the research such as the target audience is large and actively engaged around similar content on Facebook, or the project involves marquee talent so public relations will play a key role in securing earned media.  \no Goals-These are the specific goals for the audience touch point. They rela","cbCaipNoT8BxtJp3","https://ap.wps.com/l/cbCaipNoT8BxtJp3","pdf",374404,"English","# Overarching Objectives\n# Target audience(s)\n# Research\n## Partner review\n## Assessment of press outlets and real-world opportunities\n# Strategy\n## Audience touch points\n## Partner Plans\n## Alignment\n## Paid Media\n## Schedule","[{\"question\":\"What are the four essential elements a comprehensive audience development plan should include?\",\"answer\":\"It should include objectives, target audience(s), research, and strategy. A detailed schedule and budget are also required prior to funding.\"},{\"question\":\"What should the target audience research section cover?\",\"answer\":\"It should include analysis of comparable content, online destinations your target audiences frequent, potential influencers, partner review, and an assessment of press outlets and offline activations.\"},{\"question\":\"What components must be included in the strategy section?\",\"answer\":\"The strategy should cover audience touch points (with rationale, goals, content approach, and success metrics), partner plans, alignment with partner plans, paid media details, and a schedule.\"}]","Audience Development Comprehensive Plan - Template | PDF",1789209957]