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SOCIAL DIMENSION B . TYPE OF PROGRAMME C . SOCIETAL VALUE PROPOSITION |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  |  | MESSI-theme: |  |  |  | |  Direct impact |  |  | |  | Societal value description |  |  |  |  | Goal |  |  |  |  |\n|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  Awareness creation |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  | |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  | E . EXTERNAL COMMUNICATION FUNNEL/FLOW\u003Cbr>\u003Cbr> Signed agreement |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  | \u003Cbr>TOUCH POINTS\u003Cbr>OUTBOUND |  | \u003Cbr>TOUCH POINTS\u003Cbr>INBOUND |  | \u003Cbr>ACTIVITY |  |  | \u003Cbr>PARTICIPANT\u003Cbr>D. ACTION PLAN |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  | |  | |  | |  |  | |  | Input |  |  | Activities |  | Output |  |  | Outcomes |  |  |  |\n|  |  |  |  |  |  |  |  |  |  | Operational capacity: |  |  |  |  |  |  |  | Short term: |  |  |  |\n|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | Long term: |  |  |  |\n|  |  |  |  |  |  |  |  |  |  | Legitimacy & support: |  |  |  |  |  |  |  |  |  |  |  |\n|  | STRANGERS |  | VISITORS |  | PROSPECTS |  |  | CUSTOMERS |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  | |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  | F. MANAGEMENT G . EVALUATION |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  |  |  Programme management plan  Task board |  |  |  |  | Relevance |  | Effectiveness |  | Efficiency |  |  | Impact |  | Sustainability |  |  | Coherence |  |  |\n|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  |  |  Gantt charts |  |  | |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  |  |  Others: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  | |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |\n| 4 |  |  |  |  |  |  |  |  |  |","cbCaidNIdbIvjgrF","https://ap.wps.com/l/cbCaidNIdbIvjgrF","pdf",30971240,"English","# Contents\n## Ready, Set, Go!\n## Final template - My athlete role model programme\n## Step 1 - Team up with your athlete\n### Match the societal profiles: MESSI tool\n### Assess an athlete’s desired involvement\n## Step 2 - Determine your societal value proposition\n### Define the societal value of your programme\n### Describe your goal: SMART\n### Map potential success factors and constraints\n## Step 3 - Action plan\n### Operational capacity\n### Legitimacy & support\n### Activities, Outputs, Outcomes\n## Step 4 - Marketing & communication\n### Target audience journey\n### Online communication\n### Marketing & communication\n## Step 5 - Implement, manage & monitor\n### Managing your project\n### Monitoring your project\n## Step 6 - Evaluation","[{\"question\":\"What is the purpose of the Athletes4 Society Toolkit 2023?\",\"answer\":\"It provides a practical framework to build an athlete role model programme that empowers public value of sport. The toolkit helps teams translate societal intentions into a concrete plan and measurable results.\"},{\"question\":\"How does the MESSI tool help teams choose a programme focus?\",\"answer\":\"Both the athlete and the sport organisation representative complete the MESSI tool by rating dimensions on a 1–10 scale. The dimension with high scores becomes the main focus of the programme.\"},{\"question\":\"What does the action plan step include?\",\"answer\":\"The toolkit structures the plan around inputs (operational capacity and legitimacy \\u0026 support), followed by activities, outputs, and outcomes. It also supports defining short- and long-term elements in the template.\"}]","ATHLETES4 SOCIETY - TOOLKIT 2023 - How to build a society programme | PDF",1790387039,7]