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ATB’s Marketing Plan Builder will help you create a strategy for raising awareness of your business, finding the right customers, and bringing them in the door, too.  \nPhase 1  \nResearch  \nYear  \nExecutive summary Marketing goals Core brand elements Brand statements Target market  \nCreating a Unique Selling Proposition (USP) Competition  \nPhase 2  \nStrategies  \nPricing and positioning strategy  \nDistribution strategy Marketing materials Promotional strategy Online marketing strategy Social media strategy Lead conversion plan Retention plan Marketing schedule Financial projections  \nMarketing Plan Builder  \nPhase 1  \nResearch  \nThe more you know about your own business, the market and the competition, the better your marketing will be. That’s why the first step towards effective marketing is research.  \nYEAR  \nYour marketing plan should be created one year at a time and reviewed every three months to make sure that it’s on track.  \nEXECUTIVE SUMMARY  \nA quick elevator pitch that summarizes your company’s marketing goals. Complete this last using the work your complete in the rest of the templaate.  \nMarketing Plan Builder  \nMARKETING GOALS  \n1. Goals should be Specific, Measurable, Attainable, Realistic and Timely—in other words, SMART.  \n2. For example, increase Twitter followers by 500 by July of this year.  \n3.  \n4.  \n5.  \nCORE BRAND ELEMENTS  \nThe ideology of your company’s brand and the feelings that it inspires. If this makes you scratch your head, try imagining your brand as a person—an individual with their own tastes, history, dreams and fears. Try writing some notes about them with details like:  \n-Favorite foods, bands or hobbies  \n-Demographic information like age, gender and occupation  \n-Consumer habits  \nOnce you’ve developed a sense of your brand’s core elements, it is time to create brand statements.  \nMarketing Plan Builder  \nBRAND STATEMENTS  \nOne-sentence manifestos of your brand. For example, Fiasco Gelato, an ATB client, communicates its mission with simple, powerful statements like “Quality means doing it right when no one is looking,”“Enriching people’s lives one tiny spoonful at a time,” and“Simple, honest and filled with passion.” Brand statements that faithfully reflect the values of your business will be the most useful.  \nTARGET MARKET  \nWho is your marketing plan aimed at? This is divided into primary and secondary markets.  \nPrimary  \nThe people most likely to buy your products and services right now. They will account for most of your revenue. The more specific your primary market, the better you can target them with marketing. Include the following information:  \nDemographics: who is your target market? Think of things like age, gender, race, education, occupation and income.  \nMarketing Plan Builder  \nGeography: where is your target market? Think of things like country, province, city, or even neighbourhood, and where they spend their time offline and online.  \nPsychology: what does your target market think? Think of things like their values, their passions and what they refuse to put up with.  \nConsumer habits: how does your target market shop? Includes factors like preference for online shopping, what influences their purchase decisions, how often they will shop and their brand loyalty.  \nSecondary  \nThese people are your future primary buyers and those who influence your current primary buyers.  \nDemographics: who is your secondary market? Think of things like age, gender, race, education, occupation and income.  \nMarketing Plan Builder  \nGeography: where is your secondary market? Think of things like country, province, city, or even neighbourhood, and where they spend their time offline and online.  \nPsychology: what does your secondary market think? Think of things like their values, their passions and what they refuse to put up with.  \nConsum","cbCaimG0ip8Z0u95","https://ap.wps.com/l/cbCaimG0ip8Z0u95","pdf",938255,9,"English","# Phase 1 Research\n## Year\n## Executive summary\n## Marketing goals\n## Core brand elements\n## Brand statements\n## Target market\n## Creating a Unique Selling Proposition (USP)\n## Competition\n## Analysis of top competitors\n# Phase 2 Strategies\n## Pricing and positioning strategy\n## Distribution strategy\n## Marketing materials\n## Promotional strategy\n## Online marketing strategy\n## Social media strategy\n## Lead conversion plan\n## Retention plan\n## Marketing schedule\n## Financial projections","[{\"question\":\"What is the purpose of ATB’s Marketing Plan Builder?\",\"answer\":\"It helps create a marketing strategy to raise awareness, find the right customers, and bring them in through a structured plan.\"},{\"question\":\"How should the marketing plan be managed over time?\",\"answer\":\"Create the plan one year at a time and review it every three months to ensure it stays on track.\"},{\"question\":\"What inputs are needed to define a unique selling proposition (USP)?\",\"answer\":\"After defining the target market and brand statements, build the USP based on the three most important aspects that make the business unique compared with competitors.\"}]","ATB Marketing Plan Builder - Template | PDF",1789180849]