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Email Marketing Engagement  \n4. Strategic Priorities  \n5. Success Achieving Priorities  \n6. Challenging Barriers to Success  \n7. Measuring Engagement Performance  \n8. Priorities Versus Barriers  \n9. Tactical Effectiveness  \n10. How Effectiveness is Changing  \n11. Effort Required to Execute  \n12. Resources Used to Execute  \n13. Effectiveness Versus Effort  \n14. About Ascend2 Research-Based Marketing  \n15. Ascend2 Research Partner Programs  \nMethodology  \nAscend2 benchmarks the performance of marketing strategies, tactics and the technology that drives them with a standardized online questionnaire anda proprietary 3-Minute Survey format.  \nThis survey was fielded toa panel of marketing influencers and research subscribers during the week of February 25, 2018.  \n2  \nEMAIL MARKETING ENGAGEMENT  \nEmail marketing performance is driven by subscriber engagement. The more engaged a prospect or customer is, the more likely they will help boost a company's revenue.  \nBut how do you improve email engagement today?  \nTo help you answer this question, Ascend2 and our Research Partners fielded the Email Marketing Engagement Survey. We thank the marketing influencers responding to this survey for sharing their valuable insights with us, and you.  \nThis Survey Summary Report, titled Email Marketing Engagement, represents the opinions of all the market segments responding to the survey. Specific market segments from the survey are reported on separately and exclusively by our participating Research Partners.  \nThis research has been produced for your use. Put it to work in your own marketing strategy. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.  \nSurvey Respondents N=273  \nNumber of Employees  \nMore than 500 27%  \n50 to 500 49%  \nFewer than 50 24%  \nRole in the Company  \nOwner / Partner / CXO 33% VP / Director / Manager 46% Non-Mgmt Professional 21%  \nPrimary Marketing Channel  \nBusiness-to-Business 43% Business-to-Consumer 36% B2B and B2C Equally 21%  \n3  \nSTRATEGIC PRIORITIES  \nImproving email engagement is a top strategic priority for a majority (55%) of marketing influencers who understand that the more engaged a prospect or customer is, the more likely  \nthey will help boost a company’s sales revenue (48%) .  \nEmail Marketing Engagement Survey  \nby Ascend2 and our Research Partners, March 2018  \n4  \nSUCCESS ACHIEVING PRIORITIES  \nMore than three-quarters of marketing influencers (79%) combined, consider their email marketing strategy to be successful at achieving top priorities like improving engagement. About one-third (34%) of the total describe their email marketing strategy success as best-in-class.  \nEmail Marketing Engagement Survey  \nby Ascend2 and our Research Partners, March 2018  \n5  \nCHALLENGING BARRIERS TO SUCCESS  \nImproving email engagement starts by improving the quality of leads or subscribers, which is a most challenging barrier to success for nearly half (45%) of marketing influencers. Increasing conversions rates is another challenging barrier to success for marketers.  \nEmail Marketing Engagement Survey  \nby Ascend2 and our Research Partners, March 2018  \n6  \nMEASURING ENGAGEMENT PERFORMANCE  \nThe email marketing engagement process may be viewed as a pipeline that begins with email subscribers and ends with sales revenue. In between, two-thirds (67%) of marketing influencersin total primarily use metrics like open and click rates, and form fills, to measure performance.  \nEmail Marketing Engagement Survey  \nby Ascend2 and our Research Partners, March 2018  \n7  \nPRIORITIES VERSUS BARRIERS  \nAnalyzing the importance of top strategic priorities in comparison to the most challenging barriers to success provides a unique perspective for developing a ","cbCaijoMDGNvCxWb","https://ap.wps.com/l/cbCaijoMDGNvCxWb","pdf",1325458,"English","# Email Marketing Engagement\n## Strategic Priorities\n## Success Achieving Priorities\n## Challenging Barriers to Success\n## Measuring Engagement Performance\n## Priorities Versus Barriers\n## Tactical Effectiveness\n## How Effectiveness is Changing\n## Effort Required to Execute\n## Resources Used to Execute\n## Effectiveness Versus Effort\n## About Ascend2 Research-Based Marketing\n## Ascend2 Research Partner Programs","[{\"question\":\"What drives email marketing performance according to the report?\",\"answer\":\"Email marketing performance is driven by subscriber engagement. More engaged prospects or customers are more likely to help increase a company’s revenue.\"},{\"question\":\"What are the most challenging barriers to improving email engagement?\",\"answer\":\"Improving the quality of leads or subscribers is the most challenging barrier for nearly half (45%) of marketing influencers. Increasing conversion rates is also highlighted as another barrier.\"},{\"question\":\"Which tactics are most effective and how is effectiveness changing?\",\"answer\":\"Single-topic email campaigns are reported as a most effective tactic by 46% of marketing influencers. For 86%, the effectiveness of engagement-improving tactics is changing for the better, with about one-third describing the increase as significant.\"}]","Ascend2 Email Marketing Engagement Report - March 2018 | PDF"]