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The program moderates industry leaders and academics, then highlights professional experience, published works, and honors of the speakers. Discussion themes include marketing communications leadership, CRM and customer marketing strategy, integrated campaigns, and brand growth across wineries, travel associations, and advertising organizations. 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He is listed as VP Sales and Marketing at Chateau Montelena Winery, and also as a Co-Chair for the Keynote/Steering Committee.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which speakers are featured in the 2016 panel, and what are their affiliations?",{"text":113,"@type":109},"The speakers include Ed Russell (Syracuse University, SI Newhouse School of Public Communications), Lynn Bruni (San Francisco Travel Association), and Dave Knox (Rockfish International, The Brandery). The document lists additional professional roles and affiliations for each.",{"name":115,"@type":106,"acceptedAnswer":116},"What types of marketing contributions and achievements are highlighted?",{"text":117,"@type":109},"The document highlights professional experience across marketing leadership, marketing communications, and CRM/customer marketing, alongside works published and multiple honors and awards for integrated and campaign excellence.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},358530,1791729472,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":15,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},2336477974920,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","2016  \n# Art of the Marketing Plan:\n\nObjectives,Innovation and Results  \nModerator  \nBrian Baker  \n-VP Sales and Marketing,Chateau Montelena Winery  \n-Co-Chair Keynote/Steering Committee Member  \n## Professional Experience\n\n-Global director of marketing,Dollar Rent-a-Car  \n-VP Sales and Marketing,SFCVB  \n-VP CRM,Jackson Family Wines  \n2016  \n# SPEAKERS\n\nEd Russell (@edwardwrussell):  \nProfessor,Syracuse University:SI Newhouse School of PublicCommunications  \nLynn Bruni(@lynnbruni):  \nVice President,Marketing Communications,San Francisco TravelAssociation  \nDave Knox(@daveknox):  \nCMO,Rockfish InternationalCo-Founder,The Brandery  \nManaging Partner,Vine St VenturesAdvisor,Bullpen Capital  \n2016  \nEd Russell  \n## Professional Experience:\n\n·  Syracuse University,SI Newhouse School of Public Communications  \n·  J.Walter Thompson,Chicago  \n·  Leo Burnett Worldwide,Chicago &Warsaw,Poland  \n·  Saatchi&Saatchi Advertising,NY&Frankfurt,Germany  \n## Works published:\n\n·  “The Fundamentals of Marketing”by Edward W.Russell,AVA Publishing UK/Switzerland.Publishing Fall,2009  \n·  \"21st Century Communication:A Reference Handbook;\"Chapter93“The Business of Advertising”byEdward W.Sage Publications.June,2009.  \n## Honors +Awards:\n\n·  Spotlight of the Year National Residence Hall Honorary,2003-2004  \n·  Sigma Phi Phi Newhouse Professor of the Year,2004-2005  \nLynn Bruni  \n## Professional Experience:\n\n·  San Francisco Travel Association  \n-Vice President,Marketing Communications-Director,Consumer Marketing  \n·  Universal McCann-Freelance Digital Media Consultant  \n## Honors +Awards:\n\n·  Destiny Award-Best Full Marketing Campaign一US Travel Association,Aug 2012  \n·  Excellence in Tourism Marketing Award-Best Integrated Marketing Campaign一Visit California,Feb 2012  \n·  Travel Weekly Magellan Award-Gold一Travel Weekly,Aug 2011  \n·  HSMAI Adrian Award-Gold-Website Redesign一Hospitality Sales and Marketing Association International,Nov 2015  \n·  Webby Awards -Finalist-Best Website Redesign,Associations一International Academy of Digital Arts &Sciences,Apr 2015  \n2016  \nDave Knox  \n## Professional Experience:\n\n·  Rockfish-Chief Marketing Officer  \n·  The Brandery一Co-Founder  \n·  Proctor &Gamble  \n一Brand Manager,Global Branded Entertainment  \n一Brand Manager,Digital Business Strategy一Brand Manager,Wal-Mart Customer Team  \n一Assistant Brand Manager  \n## Honors +Awards:\n\n·  C-Suite Awards-Chief Marketing Officer of the Year一Cincinnati Business Courier,Aug 2015  \n·  40 Under 40一Ad Age,March 2015  \n·iMedia 25-Internet Marketing Leaders and Innovators一iMedia Connection,Nov 2010  \n2016  \n2016  \nEd Russel  \nProfessor,Syracuse University:  \nSI Newhouse School of Public Communications  \n@edwardwrussell  \nEverything you need to know aboutMarketing you can learn from this kid.  \n◎Bloomberg  \nHow many wines do you customers have tochoose between?  \n2016  \n@DTCWS \\#DTCWS16DIRECT TO CONSUMERWINE SYMPOSIUM","cbCailTfIMPRJysr","https://ap.wps.com/l/cbCailTfIMPRJysr","pdf",4748247,68,"English","# Art of the Marketing Plan: Objectives, Innovation and Results\n## Professional Experience\n## Speakers\n## Professional Experience (Speakers)\n## Works published\n## Honors +Awards\n## Direct to Consumer Wine Symposium","[{\"question\":\"Who moderated the 2016 marketing plan panel, and what is their role?\",\"answer\":\"Brian Baker moderated the session. He is listed as VP Sales and Marketing at Chateau Montelena Winery, and also as a Co-Chair for the Keynote/Steering Committee.\"},{\"question\":\"Which speakers are featured in the 2016 panel, and what are their affiliations?\",\"answer\":\"The speakers include Ed Russell (Syracuse University, SI Newhouse School of Public Communications), Lynn Bruni (San Francisco Travel Association), and Dave Knox (Rockfish International, The Brandery). The document lists additional professional roles and affiliations for each.\"},{\"question\":\"What types of marketing contributions and achievements are highlighted?\",\"answer\":\"The document highlights professional experience across marketing leadership, marketing communications, and CRM/customer marketing, alongside works published and multiple honors and awards for integrated and campaign excellence.\"}]","Art of the Marketing Plan - Panel Discussion - 2016 | PDF",1790134524,24]