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It outlines the purpose and company background, establishes legal and brand naming rules, and specifies tagline usage and terminology capitalization. The guide details logo types, color values, typography choices, and layout guidance, then covers print and online application standards including email signatures, presentations, and QR codes. 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Our desire is to achieve this through the best products, service, knowledge and a committed team to bring the best results to our customers.  \nOur clients include small and large practices, corporate and public institutions. We are able to provide advice on how to configure setup and provide ongoing support for your digital imaging solutions and conventional equipment.  \nARO Systems sales team and service engineers have over 60 years combined experience in the industry reaching clients throughout Australia and New Zealand. We are growing service networks in other states across Australia and New Zealand.  \nWe work in partnership with Carestream Health, Image Information Systems and iCRco to provide the very best digital imaging solutions and products available. We also have an ongoing range of refurbished equipment available with warranty and installation options.  \n1.3 Our Vision, Mission and Values  \nOur Vision  \nWe are committed to providing the highest level of ethical sales, service, support and solutions for customers with consistency, quality and in a timely manner. Our desire is to achieve this through the best products, service, knowledge and the most committed people to bring the best results to our customers and to our company.  \nOur Purpose  \nTo grow and be the best company customers can deal with for sales and service in all the markets we choose to work in.  \nOur Values  \n2.0 Naming Conventions  \n2.1 Legal Name  \nWhen referring to the organisation in any legal documents (for example letters, contracts, statutory declarations)‘ARO Systems Pty Ltd (ARO Systems)’must be used in the first instance for compliance purposes. Any further reference to the organisation can then be written as ‘ARO Systems’.  \nLetterheads and business cards should always include the name of the organisation as ‘ARO Systems’.  \nWhen writing a letter or signing a document on behalf of the organisation, the signatory should use the legal entity and sign on behalf of the ‘ARO Systems’. The nominated value proposition should also be added as shown.  \nFor example:  \nARO Systems is a leading provider of digital imaging solutions to the Medical, Veterinary, Chiropratic, Dental industry.  \nYours Sincerely,  \nRead Hedditch Managing Director  \n2.2 Brand Name  \nARO or ARO Systems is the approved brand name of ARO Systems Pty Ltd and should be promoted as such. When referring to the organisation either verbally and in writing (aside from legal doc","cbCaicCGEm27yNYv","https://ap.wps.com/l/cbCaicCGEm27yNYv","pdf",786005,25,"English","# 1.0 Overview\n## 1.1 Purpose of this Guide\n## 1.2 A Brief History of ARO Systems\n## 1.3 Our Vision, Mission and Values\n# 2.0 Naming Conventions\n## 2.1 Legal Name\n## 2.2 Brand Name\n## 2.3 Tag Lines\n## 2.4 Terminology\n# 3.0 Logo\n## 3.1 Corporate Logo\n## 3.2 Corporate Logo Colours\n## 3.3 Corporate Logo Fonts\n## 3.4 Co-Branding\n# 4.0 Typography\n## 4.1 Typeface\n## 4.2 Font Sizing\n## 4.3 Font Colour\n## 4.4 Layout\n# 5.0 Print Applications\n## 5.1 Stationary\n## 5.2 Business Cards\n## 5.3 Reports\n## 5.4 Quotes\n## 5.5 Brochures & Flyers\n## 5.6 Other Publications\n## 5.7 QR Codes\n## 5.8 Printing on Ricoh MPC2000\n# 6.0 Online Applications\n## 6.1 Email Signatures\n## 6.2 Presentations\n# 7.0 Business Clothing Applications\n## 7.1 Staff Uniform\n## 7.2 Customer Vests\n# 8.0 Graphic Images\n## 8.1 Choosing Images\n## 8.2 Permissions and Ownership\n## 8.3 Image Standards\n## 8.4 Graphs and Tables\n# 9.0 Grammar And Usage\n## 9.1 Capitals\n## 9.2 Punctuation\n## 9.3 Dot Points\n## 9.4 Dates and Numbers\n## 9.5 Spelling\n## 9.7 Abbreviations and Acronyms\n# 10.0 Electronic File Name Conventions\n## 10.1 File Names\n## 10.2 Conversion to Acrobat PDF (Portable Document Format)","[{\"question\":\"What is the purpose of this ARO Systems Style Guide?\",\"answer\":\"It sets standards to ensure consistent, high-quality branding and communication. The guide supports timely and reliable solutions through clear rules for naming, typography, and application formats.\"},{\"question\":\"How should the organization name be written in legal documents?\",\"answer\":\"In legal documents, use the full legal entity “ARO Systems Pty Ltd (ARO Systems)” in the first instance for compliance. Subsequent references can use “ARO Systems,” and letterheads/business cards should include “ARO Systems”.\"},{\"question\":\"What logo and color standards does the guide specify?\",\"answer\":\"It allows two corporate logo designs (horizontal and vertical), with guidance to prefer the horizontal version when possible. It also provides specific color values, including RGB, CMYK, hex codes, and Pantone references, for the ARO Systems logo colors.\"}]","ARO Systems Style Guide | PDF",1790023987,9]