[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-234315-105":53,"doc-detail-234315-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","appendix-b-outline-of-a-business-plan","APPENDIX B - OUTLINE OF A BUSINESS PLAN","","This document provides an outline for preparing a business plan, explaining what the plan must cover and why it matters. It details core sections including plan summary, company and industry background, product or service description, and market analysis. It emphasizes persuading lenders and investors by clearly presenting market needs, target customers, competition, development plans, management capabilities, and financial projections, along with guidance on tailoring detail and order to the company’s circumstances.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/appendix-b-outline-of-a-business-plan/234315/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/appendix-b-outline-of-a-business-plan/234315.png","ImageObject",442,249,{"name":88,"@type":89},"Caleb Sterling","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-26","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What should a business plan include according to the outline?","Question",{"text":109,"@type":110},"It should describe the business and include information on products or services, markets, marketing strategies, manufacturing or operating procedures, ownership, management structure, needs (organizational, personnel, and financial), and projections.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Why is a business plan summary important and when should it be written?",{"text":114,"@type":110},"A well-written summary helps lenders and investors quickly decide whether to review the full plan and should briefly highlight key elements. Although it appears first, it should be written last.",{"name":116,"@type":107,"acceptedAnswer":117},"What key points should the market analysis section cover?",{"text":118,"@type":110},"It should address market definition and niche, market size using statistical data and discussions, market trends and growth potential supported by realistic sources and assumptions, and competition by comparing strengths and weaknesses across key areas.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},234315,1789086082,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":47},962084925290,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","# APPENDIXB\n\nOUTLINE OFA BUSINESS PLAN  \nA business plan is a description of your proposed or existing business and should includeinformation on the business'products or services,markets,marketing strategies,manufacturingprocedures,ownership,management structure,needs(organizational,personnel and financial)and projections.A well-prepared business plan serves two important functions.First,it is abasic management tool that helps guide the future direction of your company.Second,it is amandatory document if you plan to seek business financing.  \nHow much detail should your business plan contain and in what order?What will help make iteffective in communicating your proposed or existing company's strengths and potential?Thepurpose of this section of the handbook is to help you answer such questions.Not all plans needto be alike.Some sections of this outline may be more applicable to your company than others.You should make every effort to tailor your plan to your company's specific set ofcircumstances.  \n# PLAN SUMMARY\n\nA well-written business plan summary allows prospective lenders and investors to quickly decideif they want to examine the entire plan in detail.Therefore,your objective in the plan summaryis to convince them to study the plan further.Although a plan summary appears first,it shouldbe the last part you write.The summary should briefly highlight the key elements of yourbusiness plan and include the following points:  \n-A brief history of your business or business concept;  \n-A description of your products or services with emphasis on their distinguishingfeatures,the market needs they will meet,the market potential and assessment of thecompetition:  \n-How the products will be made,or services performed;  \n-An outline of your management team's experience and talent;  \n-A summary of your financial projections;and  \n-How much money you are seeking,in what form,for what purpose and how it will berepaid  \n# COMPANY AND INDUSTRY\n\nThe purpose of this part of the plan is to provide background information on your company,andto describe the condition and prospects of your industry.The following points should becovered:  \nCOMPANY  \n-The business you are in or plan to be in,including a description of your product orservices;  \n-The background of your business,including when it was started,current ownership,itslegal structure,and highlights of its progress and prospects;and  \n-The principals of your business and the roles each played or will play in the firm.  \nINDUSTRY  \n-A brief discussion of your industry(e.g.,restaurant,plastics,executive recruiting,etc.);  \n-Your view of the current status and prospects for the industry;  \n-Description of your principal competitors and how they are performing in terms ofgrowth in sales,profits and market share;and  \n-An analysis of the effect of major economic,social,technological or regulatorytrends.  \n# PRODUCT OR SERVICE\n\nIn this section you need to thoroughly describe your product or service,along with anyproprietary features and future development plans.  The following information should bepresented:  \n-Description of product or service--Describe in detail and include engineering studies,photographs and sales brochures,if needed,to help further the reader's understanding.  \n-Research and development--Ifapplicable,describe the nature and extent of researchand development work that must be accomplished before your product or service isplaced on the market.Also indicate the time and costs involved.  \n-Proprietary features--Describe any patents,copyrights and any other proprietaryfeatures.Also discuss any other factors that have enabled you or could allow you toobtain an advantageous position in your industry.  \n-Future development--Outline any plans you may have for the extension of yourproduct or service,or development of new or related products.  \n# MARKET ANALYSIS\n\nThis section and the \"Marketing Strategy\"section are generally the most difficult parts of thebusiness plan for an entrepren","cbCairPic2mRhsEM","https://ap.wps.com/l/cbCairPic2mRhsEM","pdf",1955378,13,"English","# PLAN SUMMARY\n## COMPANY AND INDUSTRY\n## PRODUCT OR SERVICE\n## MARKET ANALYSIS","[{\"question\":\"What should a business plan include according to the outline?\",\"answer\":\"It should describe the business and include information on products or services, markets, marketing strategies, manufacturing or operating procedures, ownership, management structure, needs (organizational, personnel, and financial), and projections.\"},{\"question\":\"Why is a business plan summary important and when should it be written?\",\"answer\":\"A well-written summary helps lenders and investors quickly decide whether to review the full plan and should briefly highlight key elements. Although it appears first, it should be written last.\"},{\"question\":\"What key points should the market analysis section cover?\",\"answer\":\"It should address market definition and niche, market size using statistical data and discussions, market trends and growth potential supported by realistic sources and assumptions, and competition by comparing strengths and weaknesses across key areas.\"}]","APPENDIX B - OUTLINE OF A BUSINESS PLAN | PDF"]