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The document contains key insights and best practices to support your NOC to develop its capacities and performance on social media. The present is digital, and the NOCs must keep up with the requirements from today’s society to better fulfil its role of developing, promoting, and protecting the Olympic Movement in its territory.  \nThe new IOC strategic roadmap Agenda 2020+5, approved in the 137th IOC Session in March 2021, states on its recommendation number 8, the need to Grow digital engagement with people . Social media is the pathway to achieve effective results on this recommendation, and this handbook will equip all NOCs to fulfil their part of this commitment, improving your NOC’s relationships with audiences through digital and affordable means .  \nKey NOC stakeholders such as new potential sponsors will evaluate an NOC performance on social media in order to decide on the feasibility of a potential partnership and the expected return of investment. It is important for the NOCs to understand the strategic need of its social media channels, which will help build the image and reputation of the organization. As clearly discussed in ANOC’s Marketing Commission, a successful NOC marketing program is directly connected with the NOC’s performance on social media.  \nAs representatives of the Olympic Movement in every country, the NOCs already carry within its core the great values of sport. When aligned with an image of competence, professionalism and effective reach on its channels (followers, engagements, etc . ), NOCs become valuable potential future partners which cannot be easily found in the market.  \nBut besides the importance of a successful marketing strategy, social media is an effective way to connect and share the positive messages that only sports provide. Inspire, leading by example, teaching respect, the never-ending search for excellence are the golden tools that the NOCs have in their hands to promote a better world through sport. Those messages have the potential to positively change people’s lives, and social media is the instrument to allow those messages to be heard even louder.  \nWe hope that the ANOC Social Media Handbook positively impacts your NOC social media performance, allowing the NOC family to fulfil our duties in the Olympic Movement.  \nWith our best regards,  \nROBIN MITCHELL  \nANOC Acting President  \nGUNILLA LINDBERG  \nANOC Secretary General  \nANOC SOCIAL MEDIA HANDBOOK | SECTION 01 – INTRODUCTION 1  \nANOC SOCIAL MEDIA HANDBOOK  \nTHE IMPORTANCE OF THIS HANDBOOK  \nANOC recognises the power of social media in helping NOCs achieve their goals.  \nThis Social Media Handbook has been created to support all NOCs by providing you with key information and data to better understand your social media channels and how to best use them before, during and after key events within your NOCs calendars .  \nIt includes everything your NOC needs to know about setting up, managing and implementing your social media channels. It provides insights into strategy and planning, content creation, athletes, influencers, and paid media – as well as an appendix of key social media terms .  \nThe greatest value of social media is to foster a community and engage with its members . Without social m","cbCaiu3ohBWH6wlR","https://ap.wps.com/l/cbCaiu3ohBWH6wlR","pdf",9070928,62,"English","# Introduction\n## Message from the ANOC Acting President and Secretary General\n## The Importance of This Handbook\n## What the Handbook Will Cover\n# Content Strategy\n## Social Channels\n## Content Planning\n## Community Management\n# Content Creation\n## Campaigns\n## Working with Athletes\n## Working with Influencers\n## Live Event Coverage\n# Paid Media & Reputation\n## Paid Media\n## Reputation Management\n# Resources\n## Glossary\n## Appendix","[{\"question\":\"Why is the ANOC Social Media Handbook important for NOCs?\",\"answer\":\"It helps NOCs understand how to set up, manage, and implement social media channels, using key information and best practices to improve performance before, during, and after events.\"},{\"question\":\"What benefits does social media bring for an NOC?\",\"answer\":\"Social media helps increase visibility and brand image, strengthens relationships with audiences and athletes, and can improve funding potential by supporting more effective outreach.\"},{\"question\":\"How does the handbook suggest NOCs use social media around key events?\",\"answer\":\"It positions social media as part of an NOC’s operational strategy and encourages using it to support planning, content creation, community engagement, and coverage before, during, and after important moments in the NOC calendar.\"}]","ANOC Social Media Handbook - Guide | PDF",1789138449,22]