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Working both internally and at agencies, I launched hundreds of websites and just over a year ago I realized everything I thought I knew about the web design process was completely wrong.  \nWhat we have come to accept as the standard  \nway we approach building and maintaining a website is riddled with systemic risk and is costing your business time, money and opportunity.  \nBut there is a better way, a new way to approach your website that holds tremendous potential for you and your business. It’s time to take a step back and challenge the assumptions of the traditional web design process.  \nMy hope in writing this book is to open your eyes to a smarter approach to website design so you can avoid website disasters, produce better results, impress your boss and grow your business.  \n-Luke Summerfield  \n SavvyLuke  \nHeavy Duty Branding • An Introduction to Growth-Driven Design 3  \nTRADITIONAL WEB DESIGN IS BROKEN  \nYour website is your biggest marketing asset and is the centerpiece of all your marketing activities. It is often the first place people go when looking for more information on your products or services. It is the place where we drive all of our marketing efforts and is often the first place prospects come looking for information.  \nAdditionally, your website is also your “best salesperson”. It’s been said that a prospect has already moved through 70% of the sales process before even reaching out to your sales team. Where are they finding the information before talking to someone?– Your website.  \nAs critically important as our websites are, the way we approach building and improving our websites is fundamentally broken.  \nThe Traditional Website Design Process  \nI love the look people give me when I ask them about their last website redesign project. Most tilt their head back, roll their eyes and cringe in disgust while remembering what a headache it was.  \nThink back to your last website redesign project you did with your company and ask yourself:  \n• How would you describe the overall experience?  \n• What went right and wrong in the process?  \n• How much time/energy/resources did it take to finally go live?  \n• Did it get launched on time or on budget?  \n• After the launch, how much continuous improvement has happened?  \n• How excited are you to do another website redesign?  \nIf you’ve ever been involved in a website redesign project, it’s likely that you did not fully enjoy the process.  \nThe reason that we’ve come to accept the fact that a website redesign is one giant headache is because of the approach we take to build them. The traditional website redesign process is filled with systemic risk and headaches.  \nHeavy Duty Branding • An Introduction to Growth-Driven Design 4  \nRisks of Traditional Web Design  \nLarge Up-Front Cost: The average small to medium-sized business (SMB) website typically costs anywhere between $15,000 - $80,000, a substantial up-front cost for most businesses. Not only is this cost hard to budget for all at once, but it is also paid in full before even knowing what impact the website will have on your business.  \nLarge Time & Resource Commitment: In addition to the up-front expense, the average SMB website typically takes three months to complete and requires a great deal of resources and energy from your team. This amount of time to invest—with no business results to show from  \nit until after it launches—is enough to make any boss get a bit uneasy.  \nOver budget, not on time and not flexible: Even if the budget an","cbCaia4D0Xp9U72x","https://ap.wps.com/l/cbCaia4D0Xp9U72x","pdf",378285,23,"English","# Introduction\n# Why Traditional Web Design is Broken\n## Risks of Traditional Web Design\n# The Shift Marketers Need to Make\n# The Growth-Driven Design Process\n# Final Thoughts & Next Steps","[{\"question\":\"为什么传统的网站改版流程会被认为“有问题”？\",\"answer\":\"文本指出传统流程充满系统性风险，代价高、周期长，而且设计缺乏可衡量的表现保证，导致改版后的结果难以验证。\"},{\"question\":\"传统网站改版通常有哪些主要风险？\",\"answer\":\"主要风险包括高额前期成本、耗费大量时间与团队资源、项目容易超预算或延期，以及设计主观且无法保证能提升网站绩效。\"},{\"question\":\"网站上线后为什么很难持续改进？\",\"answer\":\"文中提到，上线后网站通常1.5到2年很少进行重大更新；即使有小修小补，核心内容多数仍保持不变，从而限制了性能提升。\"}]","AN INTRODUCTION TO GROWTH-DRIVEN WEBSITE DESIGN - Heavy Duty Branding | PDF",1789214126,8]