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Explains how traditional website design typically demands large up-front cost and heavy team effort, lacks prototype-based trial-and-error with real viewers, and leaves sites unchanged for long periods after launch. Introduces a data-informed approach to launch faster, then continually improve based on how customers actually use the site, helping teams avoid website disasters and drive better business results.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/an-introduction-to-growth-driven-design-next-steps/244229/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/an-introduction-to-growth-driven-design-next-steps/244229.png","ImageObject",442,249,{"name":88,"@type":89},"Ben ","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What makes the traditional website design process broken?","Question",{"text":109,"@type":110},"It relies on large up-front cost and extensive time/resources, offers little trial-and-error with real viewers, and often results in minimal updates for 1.5 to 2 years after launch.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does Growth-Driven Design improve the redesign timeline?",{"text":114,"@type":110},"It supports launching faster and then continuously improving the site using real data about how customers use it.",{"name":116,"@type":107,"acceptedAnswer":117},"Why is the website described as a company’s best salesperson?",{"text":118,"@type":110},"Prospects move through much of the sales process before contacting sales, and they use the website to find information.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},244229,1791720818,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":101},2336478951081,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","An Introduction to Growth Driven Design  \nLearn what it takes to launch a website in a fraction of the time of a traditional website design.  \nAn Introduction to Growth Driven Design  \nForeword by Trish Lessard  \nIt’s been a few years since I have been as excited as I am today to share with you a new and (proven) approach to website design.  \nFor the past 18 years, I’ve felt the website redesign process was flawed. So many companies have outdated websites because a complete redesign is incredibly stressful and time-consuming.  \nIn early 2014, Media Junction embarked on a new approach to website design. A client, Avella, wanted to get their website up quickly and make enhancements based on real data about how customers actually use their site. So that’s exactly what we did.  \nWe launched Avella’s website in only 60 days-a fraction of the time of a traditional redesign. Over the past year, we’ve worked with their team to continually improve their website—and their results have been incredible.  \nGrowth Driven Design is revolutionary. It’s the process we now recommend to our clients—and how we chose to update our own website.  \nThis ebook is a must read if you’re considering a website redesign. Learn what’s wrong with the traditional web design process and decide if Growth Driven Design is right for your company.  \nTable of Contents  \nIntroduction............................................................................................................................. 4  \nWhy Traditional Web Design is Broken .................................................................... 5  \nThe Shift Marketers Need to Make..............................................................................7  \nThe Three Pillars of Growth-Driven Design........................................................... 8  \nThe Growth-Driven Design Process ........................................................................... 9  \nFinal Thoughts & Next Steps.......................................................................................24  \nAn Introduction to Growth Driven Design  \nIntroduction  \nYou are wasting time and resources on your website and don’t even know it.  \nFor six years I ate, slept, and breathed web design. Working both internally and at agencies, I launched hundreds of websites and just over a year ago I realized everything I thought I knew about the web design process was completely wrong.  \nWhat we have come to accept as the standard way we approach building and maintaining a website is riddled with systemic risk and is costing your business time, money and opportunity.  \nBut there is a better way, a new way to approach your website that holds tremendous potential for you and your business. It’s time to take a step back and challenge the assumptions of the traditional web design process.  \nMy hope in writing this book is to open your eyes to a smarter approach to website design so you can avoid website disasters, produce better results, impress your boss and grow your business.  \n-Luke Summerfield  \nAn Introduction to Growth Driven Design  \nTraditional Web Design is Broken  \nYour website is your biggest marketing asset and is the centerpiece of all your marketing activities. The first place people go is the website when looking for more information on your products or services. All of our marketing efforts and the first place prospects come looking for information is the website.  \nYour best salesperson is your website. Did you know a prospect has already moved through 70% of the sales process before even reaching out to your sales team? How do you think they find the information before talking to someone?– Your website.  \nUnfortunately, the way we approach building and improving our websites is fundamentally broken.  \nThe Traditional Website Design Process  \nI love the look people give me when I ask them about their last website redesign project. Most tilt their head back, roll their eyes and cringe in disgust, remembering wh","cbCaijUQGbRNd1Lw","https://ap.wps.com/l/cbCaijUQGbRNd1Lw","pdf",956746,25,"English","# Introduction\n## Why Traditional Web Design is Broken\n## The Shift Marketers Need to Make\n## The Three Pillars of Growth-Driven Design\n## The Growth-Driven Design Process\n## Final Thoughts & Next Steps","[{\"question\":\"What makes the traditional website design process broken?\",\"answer\":\"It relies on large up-front cost and extensive time/resources, offers little trial-and-error with real viewers, and often results in minimal updates for 1.5 to 2 years after launch.\"},{\"question\":\"How does Growth-Driven Design improve the redesign timeline?\",\"answer\":\"It supports launching faster and then continuously improving the site using real data about how customers use it.\"},{\"question\":\"Why is the website described as a company’s best salesperson?\",\"answer\":\"Prospects move through much of the sales process before contacting sales, and they use the website to find information.\"}]","An Introduction to Growth Driven Design - Next Steps | PDF",1789214126]