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The program covers fundamentals of AI, Generative AI, and Agentic AI, explores high-impact use cases across the marketing value chain, and trains participants to build AI-assisted workflows. 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The program combines strategy, practical applications, hands-on exercises, live demonstrations, and futurefocused thinking.  \nParticipants will explore how AI can enhance customer understanding, automate workflows, accelerate content creation, improve campaign performance, optimize personalization, andreshape marketing operations.  \nTraining Outcomes  \nBy the end of the program, participants will be able to:  \n• Understand the fundamentals of AI, Generative AI, and Agentic AI in marketing  \n• Identify high-impact AI use cases across the marketing value chain  \n• Use AI tools for content creation, campaign optimization, and customer engagement  \n• Build AI-assisted marketing workflows  \n• Design AI-powered customer journeys and personalization strategies  \n• Understand ethical, legal, and governance considerations  \n• Develop an AI adoption roadmap for their organization  \nTarget Audience  \n• Marketing Managers  \n• Digital Marketing Teams  \n• Brand Managers  \n• Communications Teams  \n• Customer Experience Professionals  \n• Growth & Performance Marketing Teams  \n• Innovation & Transformation Leaders  \n• Business Executives  \nTraining Methodology: The program combines:  \n• Interactive lectures  \n• Live demonstrations  \n• Group discussions  \n• Case studies  \n• AI tool walkthroughs  \n• Hands-on exercises  \n• Team activities  \n• Prompt engineering workshops  \n• Final capstone presentations  \nAI FOR MARKETING  \n3-DAY EXECUTIVE & PRACTITIONER TRAINING PROGRAM  \nTheme of the Day: From Traditional Marketing to Intelligent Marketing  \nTopics Covered:  \n* Evolution of marketing technology  \n* What is AI, Machine Learning, and Generative AI?  \n* How AI is changing customer behavior  \n* The future of marketing teams  \n* AI-native marketing organizations  \n* Key trends shaping the future of marketing  \nDiscussion Topics:  \n* Will AI replace marketers?  \n* Which marketing roles will evolve fastest?  \n* Human creativity vs AI-generated creativity  \nActivity:  \nGroup discussion: “What parts of marketing should humans never fully delegate to AI?”  \nTopics Covered:  \n* How Large Language Models (LLMs) work  \n* Tokens, prompts, context windows, hallucinations  \n* Types of AI models:  \n-Text generation  \n-Image generation  \n-Video generation  \n-Voice AI  \n-AI avatars  \n-Multimodal AI  \n-Agentic AI concepts  \nTools Discussed:  \n* ChatGPT  \n* Claude  \n* Gemini  \n* Microsoft Copilot  \n* Midjourney / DALL•E  \n* Runway / Synthesia  \nExercise:  \nParticipants compare outputs from multiple AI tools for the same marketing task.  \nTopics Covered  \n* Anatomy of a powerful prompt  \n* Prompt frameworks for marketers  \n* Role prompting  \n* Context layering  \n* Few-shot prompting  \n* Chain-of-thought prompting  \n* Structured prompting  \n* Prompt libraries for marketing teams  \nPractical Marketing Use Cases:  \n* Campaign brainstorming  \n* Brand messaging  \n* Social media content  \n* Ad copy generation  \n* Email campaigns  \n* SEO content  \n* Landing page copy  \n* Video script generation  \nWorkshop: Participants create:  \n* 10 social media posts  \n* Email campaign sequence  \n* Product launch campaign  \n* Marketing slogan variations  \nTopics Covered:  \n* AI for copywriting  \n* AI for visual content  \n* AI for video creation  \n* AI for audio and podcasts  \n* AI for localization and translation  \n* Brand consistency with AI  \nHands-on Exercise:  \nCreate a complete AI-generated mini campaign including:  \n* LinkedIn post  \n* Instagram caption  \n* Email headline  \n* Banner image  \n* Short video concept  \nDAY 1 WRAP-UP-Key Takeaways  \n* AI is augmenting marketers,","cbCaih1HUNkDKthI","https://ap.wps.com/l/cbCaih1HUNkDKthI","pdf",1605614,7,"English","# Overview\n## Training Outcomes\n## Target Audience\n## Training Methodology\n# Theme of the Day: From Traditional Marketing to Intelligent Marketing\n## Topics Covered\n## Discussion Topics\n## Activity\n## Tools Discussed\n## Exercise\n## Practical Marketing Use Cases\n## Workshop\n## Day 1 Wrap-Up\n## Homework\n# Theme of the Day: From Data-Rich to Insight-Rich Marketing\n## Topics Covered\n## Demonstrations\n## Exercise\n## Case Studies\n## Workshop\n## Platforms Discussed\n## Practical Exercise\n## Topics Covered","[{\"question\":\"Who is the target audience for the AI for Marketing training program?\",\"answer\":\"The program targets marketing managers, digital marketing teams, brand and communications teams, customer experience professionals, growth and performance marketers, innovation and transformation leaders, and business executives.\"},{\"question\":\"What learning outcomes can participants expect by the end of the program?\",\"answer\":\"Participants can understand AI fundamentals (including generative and agentic AI), identify high-impact marketing use cases, use AI tools for content, optimization and engagement, design AI-assisted workflows and journeys, and develop an AI adoption roadmap with ethical and governance considerations.\"},{\"question\":\"How does the program deliver practical learning besides lectures?\",\"answer\":\"It combines live demonstrations, case studies, group discussions, AI tool walkthroughs, hands-on exercises, prompt engineering workshops, and final capstone presentations, including participant-led campaign creation as homework.\"}]","AI for Marketing - 3-Day Executive & Practitioner Training Program - 6-8 July 2026 | PDF",1789140027]