[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-235966-105":53,"doc-detail-235966-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","ai-aesthetics-and-profit-in-commercialization-of-arts-revisiting-adornos-paradox","AI, Aesthetics and Profit in Commercialization of Arts - Revisiting Adorno’s Paradox","","Artificial intelligence is increasingly used in art production, creating social debate over enjoyment and acceptance. Meanwhile, artists and audiences seek recognition and profit from artworks used commercially. This qualitative study with literature review and NVivo analyzes how Adorno’s paradox challenges artists to balance aesthetic value with economic incentives. Interviews involve three non-artist informants who are art enthusiasts, emphasizing the role of policy to protect artistic freedom, profitability, and the original meaning and value of artworks.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/ai-aesthetics-and-profit-in-commercialization-of-arts-revisiting-adornos-paradox/235966/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/ai-aesthetics-and-profit-in-commercialization-of-arts-revisiting-adornos-paradox/235966.png","ImageObject",442,249,{"name":88,"@type":89},"Mack Lee","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":20},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the main focus of the study?","Question",{"text":108,"@type":109},"The study examines how Adorno’s paradox becomes a challenge for artists to balance profit and the aesthetic value of art in commercialization contexts.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How is the research conducted?",{"text":113,"@type":109},"The research uses a qualitative approach with a literature review and NVivo to interpret interviews with three informants from non-artist backgrounds who are art enthusiasts.",{"name":115,"@type":106,"acceptedAnswer":116},"What role do policies play according to the proposed framework?",{"text":117,"@type":109},"The findings highlight the importance of government roles in issuing policies that balance artists’ freedom, profitable artworks, and the preservation of the artworks’ original meaning and value.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},235966,1789101917,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":20,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":125,"read_time":140},1236954509970,"https://us-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","AI, AESTHETICS AND PROFIT IN COMMERCIALIZATION OF ARTS:  \nREVISITING ADORNO’S PARADOX  \nEvi Thelia Sari  \nSTIE Mahardhika Surabaya (Doctoral Program, ISI Denpasar, Bali) [sari.evithelia@gmail.com](sari.evithelia@gmail.com)  \nAbstract: Nowadays, the usage of artificial intelligence (AI) in art works is massive. It has become a pro-contra in society because not everyone enjoys the AI usage in artworks. However, the needs to get valued, recognition, and even profit for either artists or public who utilize artworks for commercial things. This study aims to describe how the Adorno’s paradox becomes the challenge for artists to balance the profit and art aesthetic value. This study uses qualitative method with the literature review and NVivo tool to interpret the interview with 3 informants from non-artists background but are the artwork enthusiasts. The novelty of the research is the informants used, the tool and the idea used to combine art and business mindsets simultaneously. The results based on the new framework proposed in this study is how the government’s roles in issuing policy to balance freedom for artists, profitable artworks and original meaning and value of the artworks. This research is urgently required to know, maintain and sustain the value of the artworks meanwhile giving more access to profit and people to enjoy the arts  \nKeywords: AI; Aesthetic; Adorno’s Paradox; Profitable Artworks; Value of Artworks  \n UXA:b! 2024 Jakarta Institute of the Arts   \nIntroduction  \nTheodor W. Adorno, well-known philosopher, artist, musician, is the writer of“Aesthetic Theory” book, which is very interesting to discuss about aesthetic theory in this case is called as “negative aesthetic” as the critics to modern arts and mass culture as he already wrote another book to discuss about it (Zuidervaart, 2015) . Although Adorno criticized the commercialization of arts in his era, he also admitted that the ability of the modern arts to adopt the complexity of culture, arts and social issues is better than traditional arts. The book was driven by the emerging mass culture in 19th century (approximately 1950-to the early of 20th century) . Adorno concerned in the threats of arts’potentials and autonomy due to the mass culture and linked to against to capitalism together with other philosophers in Frankfurt School to criticized the capitalism (Celikates & Flynn, 2023) . The artworks, in Adorno’s point of view is important to understand the condition of society in that era, so that artworks can be medium to social critiques.  \nThe paradox of Adorno’s idea related to this study is how the disagreement of mass culture and agreement of art potential to against the status quo by the modern art. Other paradox is the critique to traditional aesthetics that only concerned in beauty and pleasure, but in the other side, the negative aesthetic, Adorno also appreciated the classical arts as the artworks with the deep autonomy, meaning and commitment. However, Adorno still had the expectation for modern arts to develop as new opportunity to bring new positive change among society although there was a pessimistic view on modern art as it can be under commodification, market demand and thus the value and meaning of the arts will be standardized according to the market preferences. Adorno’s idea challenged the traditional arts and cultures to move from comfort zone to contribute for human development in many areas of life, not only focus on responsibility in beauty and pleasure (Hellings, 2014) . The freedom, autonomy and contribution of artists stated by Adorno is important to give artists more space to express their concerns, either in politics, culture or other fields (Demirel & Altintas, 2012) .  \n Proceeding of Internasional Seminar on Arts, Artificial Intelligence & Society  137  \nIn the context of modernity and contemporary era, the power of digital media is massively used globally to offer merely pleasure and entertainment for art enjoyment and i","cbCaignCxHLuNsQb","https://ap.wps.com/l/cbCaignCxHLuNsQb","pdf",2275412,117,"English","# Introduction\n## Adorno’s aesthetic theory and commercialization\n## The paradox of mass culture and modern art\n## Digital media, AI in art, and market growth\n## Research aims, urgency, and novelty\n## Literature review and framework development","[{\"question\":\"What is the main focus of the study?\",\"answer\":\"The study examines how Adorno’s paradox becomes a challenge for artists to balance profit and the aesthetic value of art in commercialization contexts.\"},{\"question\":\"How is the research conducted?\",\"answer\":\"The research uses a qualitative approach with a literature review and NVivo to interpret interviews with three informants from non-artist backgrounds who are art enthusiasts.\"},{\"question\":\"What role do policies play according to the proposed framework?\",\"answer\":\"The findings highlight the importance of government roles in issuing policies that balance artists’ freedom, profitable artworks, and the preservation of the artworks’ original meaning and value.\"}]","AI, Aesthetics and Profit in Commercialization of Arts - Revisiting Adorno’s Paradox | PDF",41]