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It details where equivalent reporting options can be found, outlines core tasks such as filtering data, selecting campaigns and ad groups, choosing custom or preset date ranges, and creating similar reports. 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Reports that are currently only available in the Report Center under the Reports tab are moving into the Campaigns tab, making advanced AdWords statistics more accessible and actionable. Soon the Report Center will be retired completely, and the Campaigns tab will be your one-stop shop for managing campaigns, analyzing their performance, and downloading reports.  \nThis detailed guide walks you through the new reporting functionality on the Campaigns tab. We’ll show you where options are currently located in the Report Center and where the same options can be found in the Campaigns tab.  \nSince this document is meant to serve as a comprehensive resource for the transition, you may see some references to changes that have yet to occur. If you’re unable to find a particular option in the Campaigns tab, you can continue using the Report Center to access that feature or report for now. Reports won’t be removed from the Report Center until all of their key functionality is available in the Campaigns tab  \nReady to get started? Let’s dive into the details!  \nPart 1: Basic Reporting Options  \nThis section describes how common reporting actions can be accomplished in the Campaigns tab.  \nFilter data  \nFilters are useful for narrowing the scope of the data in your reports. For example, if you have a lot of keywords in your account, you can set up a cost filter to focus on keywords that represent a substantial part of your spend.  \nIn the Report Center, you can only choose from a limited set of filters when creating your report.  \nA wider selection of filters is offered in the Campaigns tab. To see which filters are available, click the “Filter” button above any data table. If you download the table as a report, any filters you’ve applied are also included in the report. You can save useful filters for easy access in the future.  \nSelect campaigns and ad groups  \nThere may be times when you want reports to focus on a subsection of campaigns or ad groups in your account.  \nIn the Report Center, you can select specific campaigns and ad groups when creating a report.  \nIn the Campaigns tab, you can set up a “Campaigns/Ad Groups” filter to specify the campaigns and ad groups that should be displayed in your data table.  \nChoose date ranges  \nWhether you use the Report Center or the Campaigns tab, you can run reports for the custom date range of your choice. Additionally, you have the option to choose from a group of pre-selected date ranges available within your account.  \nMost preset date ranges from the Report Center are also offered in the Campaigns tab. However, the following date ranges are not available:  \n• This week (Monday through today)  \n• Last two weeks (ending Sunday)  \n• Last fourteen days  \n• Last thirty days  \nCreate a similar report  \n“Create similar” links help you quickly create variations of reports you’ve run in the past.  \nIn the Report Center, the link is only available for the last 15 reports you created.  \nBy contrast, the “Create similar” link is available for the last 100 reports you’ve generated in the Campaigns tab. Your reports are saved in the “Reports” section of the Control Panel & Library (accessible via the left side of the tab, below your list of campaigns) . When you click the “Create similar” link next to one of your reports, you’ll automatically be taken to the download panel for the report, where you can modify report settings and generate a similar report.  \nSave a report as a template  \nThe Report Center offers the option to create a report template in order to help you quickly create reports, using past settings as a starting point.  \nIn the Campaigns tab, each report can essentially act as a template, so you no longer have to distinguish between templates and regular reports. Just use the“Create similar” links in the Control Panel & Library to run a report si","cbCaisqQ8VUJNdPI","https://ap.wps.com/l/cbCaisqQ8VUJNdPI","pdf",5899574,13,"English","# Overview | AdWords\n## Changes to AdWords Reporting\n## Part 1: Basic Reporting Options\n## Filter data\n## Select campaigns and ad groups\n## Choose date ranges\n## Create a similar report\n## Save a report as a template\n## Schedule a report\n## Email a report\n## Download a report","[{\"question\":\"What is changing in AdWords reporting from the Report Center to the Campaigns tab?\",\"answer\":\"Reports available in the Report Center are moving to the Campaigns tab, so campaign management, performance analysis, and report downloads happen from one place. The Report Center will be retired once equivalent key functionality is available in the Campaigns tab.\"},{\"question\":\"How can I narrow the data in AdWords reports?\",\"answer\":\"Use the Filter button above a data table to apply filters. The Campaigns tab offers a wider selection of filters than the Report Center, and any applied filters are included when downloading the report.\"},{\"question\":\"How do I schedule and control recurring report delivery?\",\"answer\":\"When creating a report in the Campaigns tab, choose a frequency and use the “Email and schedule report” link in the download panel to view scheduling options. You can later modify the schedule in the Reports section by changing the Frequency column; set it to “None” to stop runs without deleting the report.\"}]","AdWords Reporting Guide - A Comprehensive Guide | PDF",1789264439]