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It guides definition of the issue, leadership and partner roles, and clear aims focused on outcomes and impacts rather than tactics. It includes stakeholder analysis, strategy overview, key frames and messages, planned advocacy activities, and tracks changes to law, policy, or process. An overall evaluation section supports periodic reflection over time.",{"@graph":63,"@context":122},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":36,"@type":70,"position":76},"https://docshare.wps.com/template/forms/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/advocacy-planning-and-evaluation-template-projectcampaignissue/175904/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/advocacy-planning-and-evaluation-template-projectcampaignissue/175904.png","ImageObject",442,249,{"name":88,"@type":89},"Nguyễn Văn Học","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-10-26","2026-09-02",true,{"@type":98,"interactionType":99,"userInteractionCount":20},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114,118],{"name":105,"@type":106,"acceptedAnswer":107},"What does the template help a CLC plan and track?","Question",{"text":108,"@type":109},"It provides a systematic structure to plan, monitor, and evaluate an advocacy campaign, project, or issue, and to keep a running record for later reflection.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should aims and solutions be written?",{"text":113,"@type":109},"Focus on intended outcomes and the changes to the issue and its impacts, not on intermediate tactical achievements like increasing public awareness.",{"name":115,"@type":106,"acceptedAnswer":116},"What should be included in stakeholder analysis?",{"text":117,"@type":109},"Identify key individuals and groups linked to the issue, describe their stances relative to the issue, and clarify how they relate to your advocacy positions, including potential allies and those not yet involved.",{"name":119,"@type":106,"acceptedAnswer":120},"What is covered in the evaluation section?",{"text":121,"@type":109},"It supports periodic reflection by duplicating the evaluation table each time to build a record of reflections over time.","https://schema.org",{"og:url":78,"og:type":124,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":126,"canonical":78},"index,follow",{"doc_id":128,"site_id":56},175904,1791276291,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":88,"user_avatar":133,"doc_module":9,"category_id":35,"category_name":36,"doc_title":59,"doc_description":61,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":20,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":139,"language":140,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":61,"update_tm":144,"read_time":76},1374402739827,"https://ap-avatar.wpscdn.com/avatar/14000c97e7351f1a627?x-image-process=image/resize,m_fixed,w_180,h_180&k=1787885694763230660","Advocacy planning and evaluation template:\n[Title of project/campaign/advocacy area]\nThis template is structured around the detail of an individual advocacy campaign, project or issue. Repeat the template for each campaign or advocacy project you are working on. It will be most useful if your CLC wants to take a systematic and thorough approach to planning, monitoring and evaluating your advocacy work. For more detailed guidance on using the template, refer to the document: How to use the Advocacy Register templates.\nLast updated:\n1. Issue\nWhat issue is this advocacy focused on? Briefly describe the issue, who or what it affects, and its impacts.\n2. Advocacy partners and roles\nWho is leading the advocacy? This might be a single individual or organisation, or an alliance or working group with multiple partners.\n3. Aims and solutions\nWhat are the intended outcomes of the advocacy? Focus here on changes to the issue and its impacts, not on intermediate (tactical) achievements such as an increase in public awareness of the issue.\nOverall aim\nDescribe in broad terms the overall aim of the advocacy, e.g. ‘To improve housing security for residential tenants in Victoria’\nSpecific solutions to the issue – changes, demands or recommendations\n4. Stakeholder analysis\nWho are the main individuals and groups associated with the issue? What are their stances in relation to the issue and to your advocacy positions? This might include a range of individuals and groups in positions of influence in relation to the issue, including those currently contributing to the problem or providing the ability for others to contribute to the problem; those working to overcome the problem; and groups currently not involved but who could potentially play a role.\n5. Overview of strategy\nIn broad terms, what is your advocacy strategy? Grassroots? Focused on key decision makers? Primarily informational? Direct action? There are many ways of approaching campaign strategy; Pathways to Change (\u0013 HYPERLINK \"http://orsimpact.com/wp-content/uploads/2013/11/Center_Pathways_FINAL.pdf\" \u0014http://orsimpact.com/wp-content/uploads/2013/11/Center_Pathways_FINAL.pdf\u0015) provides some examples. See also The Change Toolkit (\u0013 HYPERLINK \"http://www.thechangetoolkit.org.au/\" \u0014http://www.thechangetoolkit.org.au/\u0015).\n6. Key frames and messages\nWhat are the key frames and messages to be used in your advocacy? For example, in your media comments, social media posts, in conversations with stakeholders and communications to your supporters. How will your framing of the issue affect the way your advocacy is perceived by your target audiences? Remember that messages can be conveyed non-verbally, through your approach and actions as well as your words.\nFrames to promote\nFrames to be wary of\nKey messages\n7. Advocacy activities\nWhat advocacy and engagement activities have been undertaken, or are planned in relation to the issue? Keep a running log of these to aid later reflection on what has been most and least effective. Note that these can include informal, collaborative and/or ‘behind the scenes’ influencing activities as well as public campaign activities.\n8. Changes to law, policy or process\nWhat changes to laws, policies or processes relevant to the issue have occurred?\n9. Overall evaluation\nThis section can be used for periodic reflection on advocacy work completed. Duplicate the table on each occasion to build up a record of reflections over time.","cbCaivx4YWfg5OIf","https://ap.wps.com/l/cbCaivx4YWfg5OIf","docx",39490,7,"English","# Project/campaign/issue title\n## Issue\n## Advocacy partners and roles\n## Aims and solutions\n## Stakeholder analysis\n## Overview of strategy\n## Key frames and messages\n## Advocacy activities\n## Changes to law, policy or process\n## Overall evaluation","[{\"question\":\"What does the template help a CLC plan and track?\",\"answer\":\"It provides a systematic structure to plan, monitor, and evaluate an advocacy campaign, project, or issue, and to keep a running record for later reflection.\"},{\"question\":\"How should aims and solutions be written?\",\"answer\":\"Focus on intended outcomes and the changes to the issue and its impacts, not on intermediate tactical achievements like increasing public awareness.\"},{\"question\":\"What should be included in stakeholder analysis?\",\"answer\":\"Identify key individuals and groups linked to the issue, describe their stances relative to the issue, and clarify how they relate to your advocacy positions, including potential allies and those not yet involved.\"},{\"question\":\"What is covered in the evaluation section?\",\"answer\":\"It supports periodic reflection by duplicating the evaluation table each time to build a record of reflections over time.\"}]","Advocacy planning and evaluation template - project/campaign/issue | DOCX",1788322167]