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Research concludes that retailers use multiple marketing techniques to grow sales and that the impact of these marketing strategies on solar product sales is positive. The study focuses on identifying relevant strategy components and assessing their effectiveness through structured data collection and analysis.",{"@graph":63,"@context":112},[64,80,95],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":46,"@type":70,"position":76},"https://docshare.wps.com/template/paper-templates/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/a-study-on-impact-of-marketing-strategies-on-sales-of-solar-products-in-rohtak-city-of-haryana-abstract-and-research-methodology/355236/",4,{"url":78,"name":59,"@type":81,"author":82,"headline":59,"publisher":85,"fileFormat":88,"inLanguage":57,"description":61,"dateModified":89,"datePublished":89,"encodingFormat":88,"isAccessibleForFree":90,"interactionStatistic":91},"DigitalDocument",{"name":83,"@type":84},"McGucket","Person",{"url":68,"name":86,"@type":87},"DocShare","Organization","application/pdf","2026-09-22",true,{"@type":92,"interactionType":93,"userInteractionCount":4},"InteractionCounter",{"@type":94},"ViewAction",{"@type":96,"mainEntity":97},"FAQPage",[98,104,108],{"name":99,"@type":100,"acceptedAnswer":101},"What is the main objective of the study?","Question",{"text":102,"@type":103},"To determine the impact of marketing strategies on sales of solar products in Rohtak city of Haryana.","Answer",{"name":105,"@type":100,"acceptedAnswer":106},"What research hypothesis is tested?",{"text":107,"@type":103},"H01 states that there is no significant impact of marketing strategies on solar product sales in Rohtak city of Haryana.",{"name":109,"@type":100,"acceptedAnswer":110},"How were the data and respondents collected?",{"text":111,"@type":103},"Primary data were collected through questionnaires and interviews, while secondary data came from existing studies and reports. Purposive sampling selected 50 retailers dealing in different solar products.","https://schema.org",{"og:url":78,"og:type":114,"og:title":59,"og:site_name":86,"og:description":61},"article",{"robots":116,"canonical":78},"index,follow",{"doc_id":118,"site_id":56},355236,1790116960,{"code":4,"msg":5,"data":121},{"doc_id":118,"user_id":122,"nickname":83,"user_avatar":123,"doc_module":9,"category_id":45,"category_name":46,"doc_title":59,"doc_description":61,"doc_content":124,"file_id":125,"file_url":126,"file_type":127,"file_size":128,"view_count":4,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":129,"language":130,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":131,"faqs":132,"seo_title":133,"seo_description":61,"update_tm":119,"read_time":76},1236954412713,"https://us-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","A STUDY ON IMPACT OF MARKETING STRATEGIES ON SALES OF SOLAR PRODUCTS IN ROHTAK CITY OF HARYANA  \nDr Jaspreet Dahiya1, Himanshi2  \nAssociate Professor 1, Research Scholar2  \nDepartment Of Management and Commerce 12  \nBaba Mastnath University, Asthal Bohar, Rohtak, Haryana, India 12  \nABSTRACT:  \nAccording to the study researcher concluded that the retailers of different solar products from Rohtak city uses  \nthe several marketing techniques for the growth of sales and the impact of marketing strategies on sales of solar  \nproducts is positive.  \nKEYWORDS: Marketing strategies, Impact, Solar Products  \nINTRODUCTION:  \nMarketing strategies for solar products:  \nEffective solar product marketing strategies include: carrying out in-depth market research; stressing the  \nfinancial and environmental advantages of solar energy; producing educational content to inform prospective  \nbuyers; optimising your website for search engines (SEO); using social media marketing; launching targeted  \nemail campaigns; forming alliances with related businesses; providing referral programs; and showcasing  \ncustomer testimonials to establish credibility. All of these tactics should be used while concentrating on your unique value proposition and resolving customer concerns regarding cost and installation procedures.  \nKey elements ofa solar marketing strategy:  \n􀁸 Content Marketing:  \no Produce blog entries, films, and infographics that address common misunderstandings, highlight the advantages of solar energy, and offer comprehensive product details.  \no To demonstrate effective solar installations for various property types, use case studies.  \n\n| JETIR2502202 | Journal of Emerging Technologies and Innovative Research (JETIR) [www.jetir.org](www.jetir.org) | c6 |\n| --- | --- | --- |\n\n􀁸 SEO Optimization:  \no Use pertinent keywords such as \"solar panels,\" \"home solar energy,\" and \"solar installation\" to improve your website's search engine ranking.  \no Make sure your website's headings, meta descriptions, and content are search engine optimised.  \n􀁸 Social Media Marketing:  \no Share promotions, client endorsements, and instructional materials with prospective clients on social media sites like Facebook, Instagram, and Twitter.  \no Utilising social media advertisements to reach a targeted audience.  \n􀁸 Partnerships and Referrals:  \no Work together to cross-promote services with nearby home improvement businesses, real estate brokers, and contractors.  \no To encourage current clients to promote your business, put in place a referral program.  \n􀁸 Targeted Advertising:  \no Utilising promotional advertising platforms like Google Ads and Facebook Ads to approach the particular demographical locations with promotional messages.  \n􀁸 Customer Education:  \no Customer should know the actual information about the solar installation process, financing options, and potential cost savings.  \no Host webinars or workshops time to time to educate potential customers about solar energy.  \nStatement of the problem:  \n“A Study of Impact of Marketing Strategies on Sales of Solar Products in Rohtak City of Haryana”  \nREVIEW OF LITERATURE:  \nWiser (1998) mentioned in his article “Green Power Marketing” explained that in future, Customers will also pay attention to the unique power of the surroundings. Green power marketing therefore on the assumption that these consumers will seek out environmentally friendly products. The environment has been linked to green products. They all agree that green marketing is expanding dramatically and that businesses may earn by enhancing environmental performance and creating green products that attract consumers. However, there are still barriers to selling eco-friendly goods.  \n\n| JETIR2502202 | Journal of Emerging Technologies and Innovative Research (JETIR) [www.jetir.org](www.jetir.org) | c7 |\n| --- | --- | --- |\n\nRESEARCH METHODOLOGY:  \nThe process of finding a systematic solution to the research problem is called research methodology","cbCait263FO2Bn8C","https://ap.wps.com/l/cbCait263FO2Bn8C","pdf",859591,9,"English","# Abstract\n# Keywords\n# Introduction\n## Marketing strategies for solar products\n## Key elements of a solar marketing strategy\n# Statement of the problem\n# Review of literature\n# Research methodology\n## Objective of the study\n## Hypothesis of the study\n## Sample selection\n## Data collection\n## Statistical techniques used\n# Data analysis and interpretation","[{\"question\":\"What is the main objective of the study?\",\"answer\":\"To determine the impact of marketing strategies on sales of solar products in Rohtak city of Haryana.\"},{\"question\":\"What research hypothesis is tested?\",\"answer\":\"H01 states that there is no significant impact of marketing strategies on solar product sales in Rohtak city of Haryana.\"},{\"question\":\"How were the data and respondents collected?\",\"answer\":\"Primary data were collected through questionnaires and interviews, while secondary data came from existing studies and reports. Purposive sampling selected 50 retailers dealing in different solar products.\"}]","A STUDY ON IMPACT OF MARKETING STRATEGIES ON SALES OF SOLAR PRODUCTS IN ROHTAK CITY OF HARYANA - Abstract and Research Methodology | PDF"]