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The tool organizes “preliminaries” including a working title, research question, key papers, and motivation, followed by a 3-2-1 core: THREE elements (idea, data, tools), TWO questions (“What’s new?” and “So what?”), and ONE bottom line (contribution), then concludes with additional considerations. 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Faff  \nUQ Business School, University of Queensland, Brisbane, QLD, Australia  \nAbstract  \nIn this article, I propose a simple new research tool – a template designed for pitching research. The two-page pitching template begins with four ‘preliminaries’: working title, research question, key papers and motivation. Following this is the core of the template based on a ‘3-2-1 countdown’, namely THREE elements – idea, data and tools; TWO questions – What’s new? and So what?; and ONE bottom line – contribution. The template ends with ‘other’considerations. Finance and accounting examples are given to illustrate application of the template.  \nKey words: New research ideas; Novice researcher advice; Pitch template; Research mentor advice; Research proposal; Supervisor advice  \nJEL classification: G00, M00, B40, A20, B00, C00, D00, E00, F00, H00, I00, J00, L00, Q00, R00, Z00  \ndoi: 10.1111/acfi.12116  \n1. Introduction  \nFor many individuals, initiating a new piece of research can be very challenging. Indeed, novice researchers are often daunted by the prospect – they literally do not know where or how to start research in a meaningful way.  \nThe current article is companion to ‘Pitching Research’ (SSRN ID 2462059) . The current article is also linked to my plenary address to the 2015 AFAANZ conference (Hobart) . The pitching template had its genesis in presentations delivered to a special session of the IAAER and ACCA Early Career Researchers Workshop held in conjunction with the joint AMIS IAAER 2013 Conference (June), a plenary session atthe 6th International Accounting and Finance Doctoral Symposium (IAFDS), Bologna,  \nJune 2013, and a one-day workshop ‘Getting Published: Tools and Tricks of the Trade’, sponsored by IAFDS in Trondheim, Norway, June 2014 . The template was exposed Received 28 January 2015; accepted 28 January 2015 by Tom Smith (Editor in Chief) .  \n© 2015 AFAANZ  \n312 R. W. Faff/Accounting and Finance 55 (2015) 311–336  \nWhile Stokes (2013), for example, gives general advice on how to come up with new research ideas, is it possible to assess with any confidence that you have identified a good/worthwhile research topic? Moreover, can such confidence be achieved in a timely and efficient manner? To help meet this challenge, in the current paper, I propose a simple new research tool – a template for pitching research.1  \nTo give meaningful context to the pitching challenge, imagine that you need to ‘pitch’ your research proposal to a potential research mentor and that this person is extremely ‘time poor’. Specifically, imagine that they can only offer  \nfor the very first time to the finance group of students at the 2014 AFAANZ Doctoral Symposium (Auckland) . I have since benefited from the opportunity to present an extensive series of workshops, partially sponsored by AFAANZ in my role as an AFAANZ visiting research professor, at Deakin University, 12 August 2014; Monash University, 14 August 2014; Macquarie University, 21 August 2014; University of Sydney, 22 August 2014; University of Queensland, 29 August 2014; University of Ljubljana, 5 September 2014; University of Antwerp, 10 September 2014; University of Strathclyde, 12 September 2014; University of Western Australia, 19 September 2014; Latrobe University, 20/21 October 2014; University of South Australia, 22 October 2014; University of Adelaide, 23 October 2014; University of Canberra, 27 October 2014; Australian National University, 28 October 2014; University of Western Sydney, 29 October 2014; University of Otago, 19 November 2014; Victoria University of Wellington, 21 November 2014; ANZAM Doctoral workshop, UNSW, 1 December 2014; International Corporate Governance Symposium, Pattaya, Thailand, 2 December 2014; AFM Doctoral Symposium, Auckland, 18 December 2014 . I thank the following individuals who have used the template in the very early days of this project and allowed me ","cbCaiuIkU9X9Qise","https://ap.wps.com/l/cbCaiuIkU9X9Qise","pdf",473208,26,"English","# Abstract\n# Introduction\n## Motivation for pitching research\n## Proposed pitching template structure","[{\"question\":\"What is the main purpose of the pitching template proposed in the article?\",\"answer\":\"It provides a simple two-page tool for structuring and pitching research proposals so that time-poor mentors can quickly assess a basic idea.\"},{\"question\":\"How is the core of the template organized?\",\"answer\":\"The core uses a “3-2-1 countdown”: three elements (idea, data, tools), two guiding questions (“What’s new?” and “So what?”), and one bottom line (contribution).\"},{\"question\":\"What topics are covered before and after the 3-2-1 core?\",\"answer\":\"Before the core, the template includes four “preliminaries” (working title, research question, key papers, and motivation). After the core, it ends with “other” considerations.\"}]","A simple template for pitching research - research pitching template | PDF",1790245877,9]