[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-351098-105":53,"doc-detail-351098-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","a-simple-10-step-guide-to-writing-your-marketing-and-communications-plan","A Simple 10 Step Guide to Writing Your Marketing and Communications Plan","","A step-by-step guide explains how to develop an effective marketing and communications plan for arts projects supported through lottery funding. It emphasizes understanding current and potential audiences, tailoring outreach for different groups in Wales, and articulating how people can enjoy the funded work. The guide walks readers through initial audience and budget review, location and accessibility considerations, competition and current activity assessment, and then applying a SWOT analysis to strengthen marketing decisions and engagement strategies.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/a-simple-10-step-guide-to-writing-your-marketing-and-communications-plan/351098/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/a-simple-10-step-guide-to-writing-your-marketing-and-communications-plan/351098.png","ImageObject",442,249,{"name":88,"@type":89},"Aran","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-28","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Why does the guide stress having a marketing plan for funded arts projects?","Question",{"text":109,"@type":110},"Because the program needs evidence that audiences can enjoy the funded work and that the projects have a clear public impact in Wales. The guide helps applicants present how they will reach audiences.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What should you review in the first step (“Where are you now?”)?",{"text":114,"@type":110},"The guide advises a quick audit of what you know about your current audiences, the marketing activity used in the past, and what worked or did not work, including your work, audience profile, budget allocation, location and access, competition, and current activity.",{"name":116,"@type":107,"acceptedAnswer":117},"How do you conduct the SWOT analysis described in the guide?",{"text":118,"@type":110},"After reviewing key issues, create a SWOT focused on marketing activity and audience-related factors. 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Because of our status as a lottery good causes distributor, we need to ensure that the projects we support have a marketing plan that demonstrates how audiences will be able to enjoy the projects that we fund.  \nIf you are applying for funding to create a new body of work, atour or an opportunity to present your work at a recognised public venue, then it is important that you consider your current and potential new audience as well as the quality of your work.  \nIf you have never applied for a grant before then the whole process of marketing a project may be new to you. This document is aimed at making the whole process easier – for example, by prompting you to consider the type of people that might come to your event and the ways in which you will let them know about your event.  \nPerhaps you have already applied for a grant and were successful in attracting audiences. However, our Arts Strategy is underpinned by the concept of ‘Make, Reach, Sustain’ which prioritises the audiences who will be able to benefit from the many projects that we fund, and this document will help you think about marketing your project in ways to engage with your audiences.  \nWhen thinking about marketing your project, you will need to consider the different audience groups in Wales, for example Welsh speakers who may prefer to receive information in their first language, people with disabilities who may not use traditional marketing materials, or people who may not use online or social networks as frequently as other groups.  \nDepending on your target audience, you will need to tailor the way you reach each of your audiences.  \nIt is important that you consider your current and potential new audience as well as the quality of your work   \nDinefwr Literature Festival (image: Luned Aaron and Literature Wales)  \nThe benefits of having a marketing plan  \nWriting a marketing plan might seem like a daunting task but this simple, jargon-free guide will get you started and help you promote your work and grow your audiences.  \nDeveloping a plan will give you the confidence to try out different approaches and help you build up a faithful audience that will return to see your work again.  \nWe expect artists and organisations to work in partnership with each other. If you work in partnership you may be able to get your production or project promoted more widely if your partner organisation has a marketing team, and a database of customers.  \nWhat to do first  \nWhere are you now?  \nDo a quick round up of what you know about your current audiences, the type of marketing activity you’ve used in the past and what worked well (and what didn’t) .  \nThink about:  \n• Your work and how people can enjoy it – for example, do they have to visit a particular venue?  \n• Your audience. Who are they, how many of them are there, where they come from, what types of people are they?  \n• Your budget. Look at your costs, and work out what proportion of your budget is spent on each element of activity. How much are you willing to spend on your marketing?  \n• Location and access. Where will your project be based and is there good physical access for disabled audiences?  \n• Competition. Is there anything else on around the same time – not necessarily arts-related? Is it a busy time of year?  \n• Current activity. What marketing activity do you currently undertake and how successful is it?  \nSpeak with your creative partner or host organisation to see if they know of anything going on  \nin the area.  \nDo a SWOT analysis  \nOnce you have looked at the above issues, then you will be clearer of the bigger picture and this can help inform your marketing activity. A SWOT will help you do this. SWOT stands for Strengths, Weaknesses, Oppo","cbCaiu6bH8bRFUUE","https://ap.wps.com/l/cbCaiu6bH8bRFUUE","pdf",1957858,"English","# Introduction\n## The benefits of having a marketing plan\n## What to do first\n## Do a SWOT analysis","[{\"question\":\"Why does the guide stress having a marketing plan for funded arts projects?\",\"answer\":\"Because the program needs evidence that audiences can enjoy the funded work and that the projects have a clear public impact in Wales. 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