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It explains how visitor information such as number of visitors and visit duration can be collected through log files and page tagging, and how those metrics are combined to form KPIs aligned with both business objectives and website content goals. 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Jansen  \nPennsylvania State University, USA  \nAbstrAct  \nThis chapter is an overview of the process of Web analytics for Websites. It outlines how basic visitor information such as number ofvisitors and visit duration can be collected using logfiles andpage tagging. This basic information is then combined to create meaningful key performance indicators that are tailored not only to the business goals of the company running the Website, but also to the goals and content of the Website. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the needs of the Website. The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a Website.  \nINtrODUctION  \nWeb analytics is the measure of visitor behavior on a Website. However, what kind of information is available from Website visitors, and what can be learned from studying such information? By collecting various Web analytics metrics, such as number of visits and visitors and visit duration, one can develop key performance indicators (KPIs)–a versatile analytic model that measures  \nseveral metrics against each other to define visitor trends. KPIs use these dynamic numbers to get an in-depth picture at visitor behavior on a site. This information allows businesses to align their Websites’ goals with their business goals for the purpose of identifying areas of improvement, promoting popular parts of the site, testing new site functionality, and ultimately increasing revenue. This chapter covers the most common metrics, different methods for gathering metrics,  \nCopyright © 2009, IGI Global, distributing in print or electronic forms without written permission ofIGI Global is prohibited.  \nA Review of Methodologies for Analyzing Websites  \nhow to utilize key performance indicators, best key practices, and choosing the right Web analytics tool.  \nThe first section addresses metrics, information that can be collected from visitors on a Website. It covers types of metrics based on what kind of data is collected as well as specific metrics and how they can be utilized. The following section discusses the two main methods forgathering visitor information--log files and page tagging. For each method, this section covers the advantagesand disadvantages, types of supported information, and examples for data format. Following this is a section on how to choose the key performance indicators (KPIs). This includes outlining several business strategies for integrating Web analytics with therestofan organization as well as identifying the typeof Website and listing several specific KPIs for each site type. The following section provides the overall process and advice for Web analytics integration, and the final section deals with what to look for when choosing analyticstools as well as a comparison of several specific tools. Finally, the conclusion discusses the future of Web analytics.  \nMEtrIcs  \nIn order to understand the benefits of Website analysis, one must first understand metrics – the different kinds of available user information. Although the metrics may seem basic, once col-  \nlected, they can be used to analyze Web traffic and improve a Website to better meet its traffic. According toPanalysis ([http://www.panalysis.com/](http://www.panalysis.com/)), an Australian Web analytics company, these metrics generally fall into one of four categories: site usage, referrers (or how visitors arrived at your site), site content analysis, and quality assurance. Table 1 shows examples of types of metrics that might be found in these categories.  \nAlthough the type and overall number of metrics varies with different analytics vendors, thereis still a common set of basic metrics common to most. Table 2 outlines eight widespre","cbCaio6C224MThwt","https://ap.wps.com/l/cbCaio6C224MThwt","pdf",613509,22,"English","# A Review of Methodologies for Analyzing Websites\n## AbstrAct\n## INtrODuction\n## MEtrIcs\n## Visitor type","[{\"question\":\"How does the chapter describe the purpose of web analytics for websites?\",\"answer\":\"It frames web analytics as a way to measure visitor behavior and derive insights by collecting various metrics, then using KPIs to reveal visitor trends and support business improvement goals.\"},{\"question\":\"What two main methods does the chapter discuss for gathering visitor information?\",\"answer\":\"It discusses collecting visitor information using log files and page tagging, highlighting the advantages and disadvantages and the types of supported information for each method.\"},{\"question\":\"What are key performance indicators (KPIs) and how are they used?\",\"answer\":\"KPIs are a versatile analytic model that measures several metrics against each other to define visitor trends, helping businesses align website goals with business goals and identify areas for improvement.\"}]","A Review of Methodologies for Analyzing Websites - Chapter VIII | PDF",1789269597,8]