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It captures business context and success targets, then organizes execution into three phases: Automate (Days 1–30), Integrate (Days 31–60), and Monetize (Days 61–90), each with goals, risks, systems, weekly priorities, and measurable success metrics. 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Use this template to launch a new product, enter a new market, build a new marketing channel, or reset your entire go-to-market approach with clarity and momentum.  \nB U S I N E S S C O N T E X T  \n\n| Company / Product name: |\n| --- |\n| What are you launching or growing in this 90-day window? |\n\nWho is the specific target customer for this GTM effort?  \n\n| What is the core problem you solve for them? |\n| --- |\n| What does success look like at Day 90? (Be specific—include a number.) |\n\n|  |  |\n| --- | --- |\n| P H A S E\u003Cbr>01 | \u003Cbr>Days 1–30 · AUTOMATE—BUILD THE FOUNDATION\u003Cbr>Establish your brand, set up systems, and eliminate manual tasks before you scale anything. |\n| Goals for Days 1–30 [ AIM: Automate ]\u003Cbr>Primary goal (what must be true by end of Phase 1?): |  |\n| Secondary goal: |  |\n\nKey risk or assumption to validate:  \nBrand & Messaging [ AIM: Automate ] Finalized positioning statement:  \nPrimary value proposition:  \n\n| 3 messages that resonate with target customer: |\n| --- |\n| Systems to Set Up [ AIM: Automate ]\u003Cbr>Marketing automation platform / email tool: |\n| CRM or contact management system: |\n| Analytics and tracking: |\n| Content calendar and scheduling tool: |\n\nPhase 1 weekly priorities:  \n\n| Week 1 | Week 2 | Week 3 | Week 4 |\n| --- | --- | --- | --- |\n|  |  |  |  |\n\nPhase 1 success metrics (what numbers will you track?):  \n|  |  |\n| --- | --- |\n| P H A S E\u003Cbr>02 | \u003Cbr>Days 31–60 · INTEGRATE—CONNECT & COMPOUND\u003Cbr>Connect your tools, launch your channels, and build the feedback loops that make your marketing smarter. |\n| Goals for Days 31–60 [ AIM: Integrate ]\u003Cbr>Primary goal (what must be true by end of Phase 2?): |  |\n\nSecondary goal:  \nWhat Phase 1 assumption was proven or disproven?  \nChannel Activation [ AIM: Integrate ]  \nPrimary marketing channel (where are you going all-in?):  \nSecondary channel (supporting, not primary focus):  \nContent types and frequency per channel:  \nPaid media strategy (if applicable—budget and targeting):  \nIntegration & Automation Expansion [ AIM: Integrate ] Tools to connect this phase (e.g., CRM ↔ email ↔ ads):  \n\n| Lead scoring or segmentation criteria: |\n| --- |\n| Automated follow-up sequences to build: |\n\nPhase 2 weekly priorities:  \n\n| Week 1 | Week 2 | Week 3 | Week 4 |\n| --- | --- | --- | --- |\n|  |  |  |  |\n\nPhase 2 success metrics:  \n|  |  |\n| --- | --- |\n| P H A S E\u003Cbr>03 | \u003Cbr>Days 61–90 · MONETIZE—OPTIMIZE & SCALE\u003Cbr>Use the data from Phase 1 and 2 to double down on what works, cut what doesn't, and drive revenue. |\n| Goals for Days 61–90 [ AIM: Monetize ]\u003Cbr>Primary goal (what must be true by Day 90?): |  |\n\nRevenue target for this period:  \n\n| What is the single highest-leverage action of the entire 90 days? |\n| --- |\n| Conversion Optimization [ AIM: Monetize ]\u003Cbr>Where are leads dropping off in the funnel? |\n| What A/B tests are you running this phase? |\n| What content or offer is converting best—how will you amplify it? |\n| Scaling & Reinvestment [ AIM: Monetize ]\u003Cbr>Which channel has earned increased budget or attention? |\n| What automation can be added to reduce manual effort further? |\n| What will you carry into Month 4 and beyond? |\n\nPhase 3 weekly priorities:  \n\n| Week 1 | Week 2 | Week 3 | Week 4 |\n| --- | --- | --- | --- |\n|  |  |  |  |\n\n9 0 - D A Y R E V I E W  \nComplete this on Day 90. Honest answers here set up the next 90-day cycle.  \nWhat was the single biggest win of the 90 days?  \n\n| What did not work as expected, and why? |\n| --- |\n| What did you learn about your customer that you didn't know on Day 1? |\n| What is the \\#1 priority for the next 90 days? |\n| Final [revenue / lead / conversion numbers vs. target](revenue / lead / conversion numbers vs. target) (Day 1 goal): |\n\nThe AIM Framework is a loop, not a finish line.  \nEach 90-day cycle feeds better data into the next. That is how marketing compounds.  \nTiffany Trboyevich ·","cbCais1fP4ZNtdTb","https://ap.wps.com/l/cbCais1fP4ZNtdTb","pdf",84440,8,"English","# Business Context\n## Phase 01: Days 1–30 - Automate - Build the Foundation\n## Phase 02: Days 31–60 - Integrate - Connect & Compound\n## Phase 03: Days 61–90 - Monetize - Optimize & Scale\n# 90-Day Review","[{\"question\":\"What is the AIM Framework used for in this go-to-market plan?\",\"answer\":\"It structures the work into three phases—Automate, Integrate, and Monetize—so the team can execute, learn, and compound improvements across the full 90 days.\"},{\"question\":\"What inputs are needed for the Business Context section?\",\"answer\":\"You define what you are launching or growing, the target customer, the core problem you solve, and what success looks like at Day 90 with specific numbers.\"},{\"question\":\"How do you measure progress across the phases?\",\"answer\":\"Each phase includes success metrics with the numbers you will track, plus weekly priorities for Weeks 1–4 to guide execution and follow-through.\"}]","90-Day Go-To-Market Plan Template - Structured 90-Day Action Plan | PDF",1790093295]