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The plan applies collaboration-focused Advancement and Human Resources models to invest in people, strengthen professional growth, and refine shared processes. It establishes practices for reaching varied audiences through official platforms, coordinated messaging, consistent branding, and enterprise digital solutions, while guiding digital product development and iterative optimization through changing needs.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/5-year-communications-and-marketing-plan-updated-december-2023/239995/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/5-year-communications-and-marketing-plan-updated-december-2023/239995.png","ImageObject",442,249,{"name":88,"@type":89},"Theodore","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-29","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":30},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of the 5-Year Communications and Marketing Plan?","Question",{"text":108,"@type":109},"It aims to elevate, align, and integrate communications and marketing activities across Virginia Tech, supporting university, advancement, college, and unit priorities through a best-in-class organization.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the plan promote collaboration across the university?",{"text":113,"@type":109},"It emphasizes collaborative planning and workflow processes so lead communicators in colleges and units can support leadership priorities, unify messaging, and align departmental plans under appropriate college and unit frameworks.",{"name":115,"@type":106,"acceptedAnswer":116},"What approach does the plan recommend for digital product development and implementation?",{"text":117,"@type":109},"It identifies a thoughtful approach to digital product development and implementation, supported by enterprise solutions, coordinated messaging, and a commitment to staying nimble as technologies and needs evolve.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},239995,1791304536,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":30,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":20,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":47},7971461740886,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","5-Year Communications and Marketing Plan  \nupdated December 2023  \nTable of Contents  \n●  Executive Summary  \n●  Constellation Mindset  \n●  Culture of Investing in People  \n●  A Commitment to Collaborate  \n●  Inside Advancement  \n●  Content Strategy  \n●  Moving the Needle on Aspirations and Priorities  \n●  Digital Product Management  \n●  Implementation  \n●  Conclusion  \nExecutive Summary  \nThe 5-Year Communications and Marketing Plan will elevate university, advancement, college, and unit priorities and help us achieve a best-in-class communications and marketing organization that will benefit Virginia Tech for years to come. This Plan addresses the charge given to the Vice President of Communications and Marketing to elevate, align, and integrate communications and marketing activities across the university.  \nThe Plan applies the success of the Advancement and Human Resources models to the Communications and Marketing division, which is composed of professionals on college, unit, and central teams. These partnership models of embedded professionals have proven that when we organize around shared goals, employ collaborative planning, and use enterprise solutions for digital platforms, great results ensue. We will apply the examples of Advancement and Human Resources across all communications and marketing work throughout the university to support the success of university, advancement, college, and unit priorities.  \nThis Plan addresses how we are investing in people and providing the skills and career development essential to making Virginia Tech an effective organization where communications and marketing professionals can grow and develop. The Plan articulates ways for all communications and marketing professionals across the university to excel. We are  \nstronger together; we are better when we can all see how our work is connected and when we share goals.  \nWe are improving and articulating processes to meet top university priorities that will shape the trajectory of Virginia Tech, including Virginia Tech Global Distinction and Virginia Tech Advantage, and others as they develop over time. We will support these aspirations by elevating specific college, unit, advancement, and other university priorities, which provide the framework for success.  \nWe are enhancing our process to apply central resources through a balanced, collaborative planning process. While we strive to be nimble and responsive, these resources can be deployed more reliably by creating a shared understanding of college and unit priorities in advance. By planning together and communicating consistently, we will work strategically.  \nCollaborative planning will position lead communicators in colleges and units to support the priorities of their college or unit leadership, as well as advancement and university priorities. Collaborative planning will likewise align communications and marketing plans for departmentsand offices under appropriate college and unit plans. With collaborative planning, we will reduce inconsistencies, unify messaging, and present a more professional, cohesive presence to all audiences.  \nOur audiences are complex and varied, from those who receive mass communications to those who receive carefully segmented communications. These audiences are best reached through our official platforms, with coordinated messaging, consistent branding, and greater internal transparency and collaboration. This Plan outlines best practices to reach our audiences most effectively.  \nThe Plan also identifies a thoughtful approach to digital product development and implementation.  \nWhile collaborative planning is key to our success, it is essential that we are committed to remaining nimble and responsive to changing needs, evolving technologies, and unforeseen opportunities. The 5-Year Plan is a living, iterative document that we commit to constantly optimize and refine.  \nInitiated in January 2023, the 5-Year Communications and Marketing Plan will supp","cbCaitR97XqAsxwA","https://ap.wps.com/l/cbCaitR97XqAsxwA","pdf",224088,"English","# Executive Summary\n## Constellation Mindset\n## Culture of Investing in People\n## A Commitment to Collaborate\n## Inside Advancement\n## Content Strategy\n## Moving the Needle on Aspirations and Priorities\n## Digital Product Management\n## Implementation\n# Conclusion","[{\"question\":\"What is the purpose of the 5-Year Communications and Marketing Plan?\",\"answer\":\"It aims to elevate, align, and integrate communications and marketing activities across Virginia Tech, supporting university, advancement, college, and unit priorities through a best-in-class organization.\"},{\"question\":\"How does the plan promote collaboration across the university?\",\"answer\":\"It emphasizes collaborative planning and workflow processes so lead communicators in colleges and units can support leadership priorities, unify messaging, and align departmental plans under appropriate college and unit frameworks.\"},{\"question\":\"What approach does the plan recommend for digital product development and implementation?\",\"answer\":\"It identifies a thoughtful approach to digital product development and implementation, supported by enterprise solutions, coordinated messaging, and a commitment to staying nimble as technologies and needs evolve.\"}]","5-Year Communications and Marketing Plan - Updated December 2023 | PDF",1789155970]