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The task requires groups of six students to develop a comprehensive situation analysis report based on a provided template. The guide details submission requirements, including a 1200-word limit and online submission format, and outlines the evaluation criteria, which contribute 30% to the total course grade. It emphasizes the importance of adhering to the structured template for background information, situation analysis, and written communication standards to ensure group consistency and academic alignment throughout the semester.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":46,"@type":70,"position":76},"https://docshare.wps.com/template/paper-templates/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/3028mkt-marketing-strategy-and-metrics-assessment-1-strategic-marketing-plan-part-1/351606/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/3028mkt-marketing-strategy-and-metrics-assessment-1-strategic-marketing-plan-part-1/351606.png","ImageObject",442,249,{"name":88,"@type":89},"Riley","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-07","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the main objective of Assessment 1?","Question",{"text":108,"@type":109},"Assessment 1 requires groups of six students to prepare a Situation Analysis, which is the first part of a larger Strategic Marketing Plan.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What is the word limit for the submission?",{"text":113,"@type":109},"The strategic marketing plan situation analysis must not exceed 1200 words, excluding the references list.",{"name":115,"@type":106,"acceptedAnswer":116},"How much of the total course grade does this assignment account for?",{"text":117,"@type":109},"This assessment item accounts for 30% of the total marks for the 3028MKT Marketing Strategy and Metrics course.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},351606,1791354420,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":45,"category_name":46,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":9,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":4},1374391975076,"https://ap-avatar.wpscdn.com/avatar/14000253ca4ec9f6853?x-image-process=image/resize,m_fixed,w_180,h_180&k=1783305029341752051","3028MKT Marketing strategy and metrics  \nAssessment 1  \nStrategic Marketing Plan Part 1  \nSituation Analysis Guide  \nTask Description  \nThe Strategic Marketing Plan is a group assignment involving groups of six (6) students. Groups are required to use the Strategic Marketing Plan template provided on the course website to develop a strategic marketing plan report the same company specified for Assessment 2 (Strategic Marketing Plan) . Assignment 1 is the Situation Analysis of the Strategic Marketing Plan. Further details of the assessment (including the company to be analysed) will be provided on the course website and discussed in workshops.  \nSubmission Details  \nThe submission for this assessment should be online and in the form of a Word document. The strategic marketing plan situation analysis should be maximum 1200 words, excluding the references list. The word limit for each part of the plan is specified in the strategic marketing plan template provided on the course website. Submission is via the Assessment 1 Submission Point located in the Assessment 1 Strategic Marketing Plan Situation Analysis folder.  \nGroup allocation instructions will be provided in seminars and via course announcement and email.  \nMarking Criteria  \nThis assessment item accounts for 30% of the total marks for this course. All the group members will receive the same score. The criteria for assessing this assignment is based on the different parts of the strategic plan situation analysis template provided on the course website, which include:  \n􀀄 Background  \n􀀄 Situation Analysis  \n􀀄 Written Communication","cbCairCpdoFF5U5x","https://ap.wps.com/l/cbCairCpdoFF5U5x","pdf",120579,"English","# Task Description\n# Submission Details\n# Marking Criteria","[{\"question\":\"What is the main objective of Assessment 1?\",\"answer\":\"Assessment 1 requires groups of six students to prepare a Situation Analysis, which is the first part of a larger Strategic Marketing Plan.\"},{\"question\":\"What is the word limit for the submission?\",\"answer\":\"The strategic marketing plan situation analysis must not exceed 1200 words, excluding the references list.\"},{\"question\":\"How much of the total course grade does this assignment account for?\",\"answer\":\"This assessment item accounts for 30% of the total marks for the 3028MKT Marketing Strategy and Metrics course.\"}]","3028MKT Marketing Strategy and Metrics - Assessment 1 - Strategic Marketing Plan Part 1 | PDF",1790094908]