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Provides guidance on how to prepare and coordinate team responses, copy answers into the Entry Portal, and follow a checklist covering written entry sections, creative examples, required credits, publicity materials, and permissions. 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The Effie Awards focus on honoring the most effective ideas of the year – ideas that work. Winning Effie campaigns demonstrate that they have met or exceeded challenging goals.  \nThe written case brief is a key part of the Effie Awards entry because it details the competitive environment, objectives, goals and evidence of performance. It is the basis of the judgement. Reviews of winning case briefs have shown that they are clear, concise, compelling and logical. In our experience, winning briefs present their story in an easy to follow style with a minimum of hyperbole. The case should be clear and easy to read.  \nAn Effie case showcases the same process that creates marketing excellence: teamwork across client and agency; an in-depth understanding of the challenge, context and objectives; the insight and idea linked to the challenge; and bringing the idea to life in a way that drives measurable and meaningful results for the brand, organization, and business. We encourage participants to use the Effie process as a way to strengthen the core of creating and learning from great work.  \nWe look forward to seeing your campaign in this year’s competition and invite you to take advantage of Effie’s learning tools on creating and entering effective work.  \nHOW TO ENTER  \nThis document will help you collaborate with your team as you prepare your entry. It mirrors our online entry form, providing you with all the questions as they appear in the Entry Portal. In the portal some questions have drop down lists for you to choose fromthis template lists all options so that you can prepare in advance.  \nResponses will need to be copied into the Entry Portal in order to submit your entry. Please give yourself enough time to transfer over responses to the portal in advance of your intended entry deadline.  \nThe below checklist will guide you through your information gathering process:  \n\n| SEEN BY JUDGES | ADDITIONAL REQUIREMENTS\u003Cbr>This will enable us to champion you and your work |\n| --- | --- |\n| Written Entry Form (Entry Details/Executive Summary, Effie's Marketing Effectiveness Framework (Sections 1-4), Investment Overview) | Case Background |\n| Creative Examples (Creative Reel, Images). Review requirements in the Entry Kit. | Company & Individual Credits |\n|  | Publicity Materials |\n|  | Permissions, Authorization & Verification of Entry |\n\nQuestions?  \nAs you prepare your entry, you are encouraged to take advantage of all entry materials & resources, including the Entry Kit, which includes all detailed rules and regulations, tips from past judges, and Case Study Examples, featuring past Effie winners. If you submitted work into last year’s competition, you may also consider ordering an Insight Guide, which provides feedback from the judges who scored your case. If you need more information, please contact us via email, we’ll be happy to help.  \nELIGIBILITY  \n• Data presented Your case must have run in the India at some point between 1st July, 2023 To 30th June, 2024 (12 Months). All results must be isolated to the India during this time period. Including results beyond the end of the eligibility period is grounds for disqualification. It is encouraged to include prior year data for context.  \n• Work may have started running before 1st July, 2023 and it may continue running after 30th June, 2024. All presented work must have run at some point during the eligibility period and the results score will be based on data within the eligibility.  \n• Review category definitions for additional requirements. Judges evaluate work on effectiveness in the context of the category definition and will lower their score if requirements are not met.  \n• When entering an effort i","cbCaiadXksWaeWXP","https://ap.wps.com/l/cbCaiadXksWaeWXP","pdf",1374853,36,"English","# How to Enter\n## Checklist and Submission Guidance\n## Eligibility\n## Agency Blind, Charts & Graphs, and Sources\n## Review Tips\n# Entry Details","[{\"question\":\"What is the purpose of the written case brief in an Effie Awards entry?\",\"answer\":\"The written case brief details the competitive environment, objectives, goals, and evidence of performance, serving as the basis for judging.\"},{\"question\":\"What data period is required for eligibility in the 2024 Effie Awards India competition?\",\"answer\":\"The case must have run in India at some point between 1st July 2023 and 30th June 2024, and results must be isolated to that time period; including results beyond the period may lead to disqualification.\"},{\"question\":\"What is the agency blind requirement for the written case and creative examples?\",\"answer\":\"Do not include agency names in the written case, creative examples (including file names), or sources.\"}]","2024 Effie Awards India Entry Form Template - How to Enter | PDF",1789844107,13]