[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-384822-105":53,"doc-detail-384822-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","2023-spring-mailer-templates-seasonal-and-variable-offers-guide","2023 SPRING MAILER TEMPLATES - Seasonal and Variable Offers Guide","","A 2023 spring direct-mail templates catalog for Reynolds and Reynolds, covering March through April seasonal events including Spring, St. Patrick’s Day, Basketball Madness, Tax Time, and Easter. The guide explains why choose Reynolds and Reynolds, how to customize flexible templates, and how to build effective campaigns using personalization, variable printing, creative design, intelligent offers, smart data, and quick turnaround. 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Specific date ranges are provided for St. Patrick’s Day (Feb 13–Mar 3), March Basketball Madness (Feb 6–Feb 27), Easter (Mar 6–Mar 27), and Tax Time (Mar 13–Apr 3).","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How can customers customize the mailer templates?",{"text":114,"@type":110},"Templates are described as 100% flexible, including changing images, size, and copy, and selecting content options such as logo, address/phone/website, vehicle images, amenities, personalized/variable text, service hours, custom coupons, maps for conquest pieces, and QR codes—usable with any template.",{"name":116,"@type":107,"acceptedAnswer":117},"What methods are highlighted to improve campaign performance?",{"text":118,"@type":110},"The catalog emphasizes personalization to increase ROI, variable printing to target different customer segments within one campaign, creative design to improve mailbox visibility, intelligent offers to generate ROI, smart data to fine-tune mailing lists using customer and location attributes, and quick turnaround to produce mailers within a fast timeline after approval.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},384822,1791094690,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":25,"category_name":26,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},1374391974585,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Easy. Engaging. Effective .  \n2023 SPRING MAILER TEMPLATES  \nMarch, April  \nSpring, St. Patrick’s Day, Basketball, Tax Time, Easter  \n© 2023 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.  \nCONTENTS  \nWHY REYNOLDS AND REYNOLDS?  .................................................... 2  \nCUSTOMIZE YOUR TEMPLATE  ........................................................ 3  \nSEASONAL OFFERS  .................................................................. 4  \nVARIABLE OFFERS  .................................................................. 5  \nINSIDE TEXT IDEAS  .................................................................. 6  \nMAILER SIZES  ...................................................................... 7  \nSPRING TEMPLATES—INTRODUCTION  ................................................. 8  \nSPRING TEMPLATES  .............................................................. 9–53  \nPOSTCARDS  ................................................................ 9–37  \nSELF-MAILERS  ............................................................. 38–53  \nST  . PATRICK’S DAY TEMPLATES (POSTCARDS)  ....................................... 54–55  \nBASKETBALL TEMPLATES  ........................................................ 56–68  \nPOSTCARDS  ............................................................... 56–64  \nSELF-MAILERS  ............................................................. 65–68  \nTAX TIME TEMPLATES  ...........................................................69–75  \nPOSTCARDS  ............................................................... 69–73  \nSELF-MAILERS  .............................................................74–75  \nEASTER TEMPLATES (POSTCARDS)  .................................................76–78  \n2023 SCHEDULING SUGGESTIONS   \n\n| SEASON/EVENT | SUGGESTED MAIL DATES | SCHEDULING NOTES |\n| --- | --- | --- |\n| Spring | Late February through early April | Mailers should arrive 2 weeks prior to the holiday or event, to optimize the length of time the mailer is relevant. |\n| St  . Patrick’s Day (March 17) | February 13 – March 3 |  |\n| March Basketball Madness (March 14 – April 3) | February 6 – February 27 |  |\n| Easter (April 9) | March 6 – March 27 |  |\n| Tax Time (April 18) | March 13 – April 3 |  |\n\n© 2023 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.  \n1  \nTable of Contents  \nFIRSTLY   \nTHANK YOU  \n FOR CONSIDERING US!  \nWHY CHOOSE REYNOLDS AND REYNOLDS?  \nPERSONALIZATION  \nGenerate a higher return on your investment with personalized mailers that catch your customers’attention and convince them to take action  .  \n VARIABLE PRINTING  \nSend the right offer to the right customers with variable printing. With one campaign you can target multiple customer segments with different offers, increasing response rates and protecting your bottom line  . (See page 5 for examples)  .  \nCREATIVE DESIGN  \nEye-catching design can mean the difference between your customer reading your direct mail piece or tossing it in the trash  . Our creative design will get your message noticed by standing out in the mailbox  .  \n~~ ~~~~ ~~ INTELLIGENT OFFERS  \nOur nationwide network of marketing consultants has the experience to create offers that bring customers in. Throughout this book, you’ll see examples ofthe ROI generated when these campaigns have been run for real dealers, and you’ll see the offers that brought customers in.  \nSMART DATA  \nSend targeted, cost-effective mailers by using data to fine-tune your mailing list. In addition to choosing makes, models, year, and a zip code radius, Reynolds will work with you to identify top prospects.  \n QUICK TURNAROUND  \nWithin 24 hours, our design team will create a mailer that meets your goals. Following approval, your mailers will be produced in three days or less  .  \n2  \n© 2023 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.","cbCairNvtNApDck5","https://ap.wps.com/l/cbCairNvtNApDck5","pdf",7172719,81,"English","# Contents\n## Why Reynolds and Reynolds?\n## Customize Your Template\n## Seasonal Offers\n## Variable Offers\n## Inside Text Ideas\n## Mailer Sizes\n## Spring Templates - Introduction\n## Spring Templates\n## Postcards\n## Self-Mailers\n## St. Patrick’s Day Templates (Postcards)\n## Basketball Templates\n## Tax Time Templates\n## Easter Templates (Postcards)\n## 2023 Scheduling Suggestions","[{\"question\":\"What time window is recommended for mailing spring and event offers in 2023?\",\"answer\":\"Spring mailers should arrive about two weeks prior to the holiday or event to optimize relevance. Specific date ranges are provided for St. Patrick’s Day (Feb 13–Mar 3), March Basketball Madness (Feb 6–Feb 27), Easter (Mar 6–Mar 27), and Tax Time (Mar 13–Apr 3).\"},{\"question\":\"How can customers customize the mailer templates?\",\"answer\":\"Templates are described as 100% flexible, including changing images, size, and copy, and selecting content options such as logo, address/phone/website, vehicle images, amenities, personalized/variable text, service hours, custom coupons, maps for conquest pieces, and QR codes—usable with any template.\"},{\"question\":\"What methods are highlighted to improve campaign performance?\",\"answer\":\"The catalog emphasizes personalization to increase ROI, variable printing to target different customer segments within one campaign, creative design to improve mailbox visibility, intelligent offers to generate ROI, smart data to fine-tune mailing lists using customer and location attributes, and quick turnaround to produce mailers within a fast timeline after approval.\"}]","2023 SPRING MAILER TEMPLATES - Seasonal and Variable Offers Guide | PDF",1790265218,28]