[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-165410-en":3,"doc-seo-165410-105":30,"detail-sidebar-cat-1-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},165410,687207017582,"Ethan Miller","https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d",1,17,"Forms","2023 Performance Marketing Entry Form Template - Awarding Ideas That Work","2023 Performance Marketing entry form template provides guidance for preparing a submission for the Effie Awards, emphasizing performance marketing leadership and measurable business results using performance marketing KPIs. It outlines eligibility requirements for Hong Kong–based work within 8/1/22–7/31/23, restrictions such as agency blind and no external website linking, and rules for formatting charts, graphs, and sources. The template also includes jury tips on clarity, context, category alignment, storytelling, and review steps to strengthen entries.","Performance Marketing category definition: This category recognizes the most effective performance marketing efforts. To be eligible, your effort must have been led by performance marketing and the case must demonstrate how the effort drove results for the business using performance marketing KPIs. Note: Entrants must use the performance marketing entry form when submitting under this category. There are special guidelines when presenting your creative and how the idea was brought to life.\n\u0013 HYPERLINK \"https://aaaa.com.hk/storage/effie-award-rules/May2023/sKV7twDNJHFgYhNLQC8B.pdf\" \u0014Access all category definitions here.\u0015\nEffie Worldwide is on a mission to set a new standard of excellence in marketing.  We champion effectiveness through smart leadership, inspiring insights and the largest marketing effectiveness awards in the world.\nAs a global, non-profit organization, effectiveness is our only focus.  We’re the world’s largest community of thinkers and practitioners of marketing, powered by a data set of effectiveness cases from over 125 markets.  A unifying force for brands, agencies and media platforms the world over, we push progressive thinking forward and foster an industry-wide culture of effectiveness, while equipping marketers with the tools and training they need to succeed.\nThe Effie Awards are a globally recognized symbol of outstanding achievement.  We are proud to honor all types of effective marketing and the people who make it.  By participating, you are helping to build a legacy of brilliant thinking that will inspire marketeers for years to come.\nWe wish you all the best in this year’s competition.\nENTRY FORM\nAwarding Ideas That Work®\nNote:  This entry form template only serves as a guide for your preparation of entry.  Your final entry has to be submitted through the entry system.  In case of discrepancy in content (wordings, format etc.,) between the template and the system, the latter shall prevail.\n2023 PERFORMANCE MARKETING \u000bENTRY FORM TEMPLATE\nENTRY FORM\nAwarding Ideas That Work®\n\u000f\nHOW TO ENTER\nThis document will help you collaborate with your team as you prepare your entry.  It mirrors our online entry form, providing you with all the questions as they appear in the \u0013 HYPERLINK \"https://effie-hk.acclaimworks.com/\" \u0014Entry Portal\u0015.  In the portal some questions have drop down lists for you to choose from - this template lists all options so that you can prepare in advance.\nResponses will need to be copied into the \u0013 HYPERLINK \"https://effie-hk.acclaimworks.com/\" \u0014Entry Portal\u0015 in order to submit your entry.  Please give yourself enough time to transfer over responses to the portal in advance of your intended entry deadline.\nThe below checklist will guide you through your information gathering process:\nQuestions?\nAs you prepare your entry, you are encouraged to take advantage of all \u0013 HYPERLINK \"https://aaaa.com.hk/awards/effie/4\" \u0014entry materials & resources\u0015, including the Entry Kit, which includes all detailed rules and regulations, the Effective Entry Guide, which provides tips from past judges, and Case Study Examples, featuring past Effie winners.\nELIGIBILITY\u000bData presented must be isolated to Hong Kong & work must have run at some point between 8/1/22-7/31/23. Results that fall after the end of the eligibility period that are directly tied to the work that ran in the eligibility timing are fine to submit.  No work after the cut-off to the eligibility period can be submitted.  Review all Eligibility rules in the \u0013 HYPERLINK \"https://aaaa.com.hk/storage/effie-award-rules/May2023/A6MxwDVZivFCQqidv8F3.pdf\" \\h \u0014Entry Kit\u0015.\u000b\u000bAGENCY BLIND\u000bDo not include agency names in the written case, creative examples (including file names), or sources.\u000b\u000bCHARTS & GRAPHS\u000bEntrants are encouraged to display data via charts & graphs within the limits allotted in each question. To insert charts & graphs in your responses in the \u0013 HYPERLINK \"https://effie-hk.acclaimworks.com/\" \\h \u0014Entry Portal\u0015, save each chart/graph individu","cbCainYH7CA0mdIl","https://ap.wps.com/l/cbCainYH7CA0mdIl","docx",288451,43,"English","en",105,"# How to Enter\n## Entry form preparation and portal transfer\n## Eligibility requirements\n## Agency blind and creative/content rules\n## Charts & graphs, sources, and external websites\n## Top tips from the jury","[{\"question\":\"What are the core eligibility requirements for the 2023 Performance Marketing entry?\",\"answer\":\"The work must be based in Hong Kong and must have run at some point between 8/1/22 and 7/31/23. 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All included data must reference a specific, verifiable source, and judges should not be directed to external websites.\"}]","2023 Performance Marketing Entry Form Template - Awarding Ideas That Work | DOCX",1788171168,15,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":28},"2023-performance-marketing-entry-form-template-awarding-ideas-that-work","",{"@graph":36,"@context":85},[37,54,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/template/","Template",2,{"item":49,"name":13,"@type":43,"position":50},"https://docshare.wps.com/template/forms/",3,{"item":52,"name":14,"@type":43,"position":53},"https://docshare.wps.com/template/2023-performance-marketing-entry-form-template-awarding-ideas-that-work/165410/",4,{"url":52,"name":14,"@type":55,"author":56,"headline":14,"publisher":58,"fileFormat":61,"inLanguage":23,"description":15,"dateModified":62,"datePublished":62,"encodingFormat":61,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":41,"name":59,"@type":60},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-08-31",true,{"@type":65,"interactionType":66,"userInteractionCount":4},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"What are the core eligibility requirements for the 2023 Performance Marketing entry?","Question",{"text":75,"@type":76},"The work must be based in Hong Kong and must have run at some point between 8/1/22 and 7/31/23. 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