[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-306445-105":53,"doc-detail-306445-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","2023-marketing-guide-toys-for-tots-brand-guidelines","2023 Marketing Guide - Toys for Tots Brand Guidelines","","A 2023 marketing guide for the Marine Toys for Tots Foundation and local Toys for Tots coordinators, emphasizing how to run community campaigns with strong public messaging. It outlines brand guidelines, the founder and logo creator background, and approval rules for logo and name use, including proper and improper usage and logo misuse. 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You will find running a local Toys for Tots campaign is both challenging and rewarding knowing your efforts are directly responsible for supporting families and children in need within your community.  \nToys for Tots is our Nation’s flagship children’s Christmastime charity. Asan official activity of the U.S. Marine Corps, there is no more important job as a Coordinator than to honor and protect the image and reputation of both the Marine Corps as well as the Toys for Tots Program. The conduct of your campaign, the associations created, and the manner in which you publicly interact through the media, are critical factors that shape the perception of the American public. That perception contributes to a national program awareness that maintains sentiment as America’s favorite children’s Christmastime charitable cause as well as promotes the Marine Corps’ community outreach objectives.  \nAs a Community Action Program, it is paramount that you “engage” with your community to facilitate success. The local media should become your most important partner – they will be able to widely disseminate your support needs to call the public to action. Once your message is circulated, the American public will not let you fail in your mission of supporting children in need.  \nThere is a wealth of information contained in your SOP offering checklistsand recommended timelines to solicit local support and promoting your campaign. This guide is provided to augment your SOP and hopefully simplify your efforts engaging with local media and businesses by offering a brand guide and commonly used marketing aids.  \nSemper Fi!  \nTed “Migs” Silvester  \nColonel, USMC (Ret)  \nVice President Marketing & Development Marine Toys for Tots Foundation  \nTable of Contents  \nToys for Tots Brand Guidelines .................................................................................................................... 4  \nThe Founder and the Logo Creator .......................................................................................................... 4  \nApproval for Logo and Name Use ............................................................................................................ 5  \nProper & Improper Logo Usage ............................................................................................................... 6  \nLogo Misuse .............................................................................................................................................. 7  \nInteraction with the Media .......................................................................................................................... 8  \nImpact Capture for Events ........................................................................................................................... 9  \nMarketing Aids ........................................................................................................................................... 10  \n“About” the Marine Corps Reserve Toys for Tots Program.................................................................. 10  \n“About” the Marine Toys for Tots Foundation ..................................................................................... 10  \nToys for Tots “Boiler Plate” Narrative ................................................................................................... 10  \nQuotes .................................................................................................................................................... 11  \nMedia Announcements .......................................................................................................................... 12  \nPublic Service Announcement Examples (Script for Radio) .............................................................. 12  \nMedia Alert ......................................................................................................","cbCaieUmiEE64VWP","https://ap.wps.com/l/cbCaieUmiEE64VWP","pdf",1311028,36,"English","# Introduction\n## Brand Guidelines\n## Founder and Logo Creator\n## Approval for Logo and Name Use\n## Proper & Improper Logo Usage\n## Interaction with the Media\n## Impact Capture for Events\n## Marketing Aids\n## Social Media Tips and Policy\n## Fundraising Tips\n## Sample Speeches\n## Potential Sponsor Letter Sample\n## Marketing Points of Contact","[{\"question\":\"What is the purpose of this 2023 Toys for Tots marketing guide?\",\"answer\":\"It provides SOP support with checklists, recommended timelines, and marketing aids to help coordinators engage local media and businesses and effectively promote the campaign.\"},{\"question\":\"What does the guide cover regarding the Toys for Tots logo?\",\"answer\":\"It explains the founder and logo creator background, requirements for approval of logo and name use, and rules for proper and improper logo usage, including examples of logo misuse.\"},{\"question\":\"How does the guide recommend coordinators work with local media?\",\"answer\":\"It positions local media as the most important partner to widely disseminate support needs, circulate messages to the American public, and strengthen public awareness of the program.\"}]","2023 Marketing Guide - Toys for Tots Brand Guidelines | PDF",1789836727,13]