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The guide explains why Reynolds and Reynolds, including personalization, variable printing, creative design, intelligent offers, smart data targeting, and quick turnaround. It details customizable template elements, available mailer sizes, and how variable offers can be tailored to different customer targets within one campaign to improve response rates and protect business bottom lines.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":36,"@type":70,"position":76},"https://docshare.wps.com/template/forms/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/2021-seasonal-mailer-templates-march-and-april-spring-templates/283643/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/2021-seasonal-mailer-templates-march-and-april-spring-templates/283643.png","ImageObject",442,249,{"name":88,"@type":89},"Liam","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-23","2026-09-17",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How do the templates support targeted direct mail marketing?","Question",{"text":109,"@type":110},"They use variable printing to send different offers to different customer segments within one campaign, including different service history targets.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What customization options are available for any template?",{"text":114,"@type":110},"Users can change images, copy, template content, and add logo, address/contact details, vehicle images, amenities, personalized or variable text, service hours, custom coupons, maps, and QR codes.",{"name":116,"@type":107,"acceptedAnswer":117},"What mailer sizes are included in the guide?",{"text":118,"@type":110},"It lists multiple postcard sizes and self-mailer formats, including sizes such as 6 x 9, 6 x 11, 6⅛ x 12⅛, 8 x 14, and several tri-fold, bi-fold, and other self-mailer dimensions.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},283643,1790090794,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":35,"category_name":36,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},8796095461564,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Easy. Engaging. Effective .  \n2021 SEASONAL MAILER TEMPLATES  \nMarch, April  \nSpring, St. Patrick’s Day, Basketball, Tax Time, Easter  \n© 2021 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.  \nCONTENT  \nWHY REYNOLDS AND REYNOLDS?  ........................................... 2  \nCUSTOMIZE YOUR TEMPLATE  ............................................... 3  \nMAILER SIZES  ............................................................. 4  \nVARIABLE OFFERS  ......................................................... 5  \n2021 SCHEDULING SUGGESTIONS  ............................................ 6  \nDIRECT MAIL STATISTICS  .................................................... 7  \nINSIDE TEXT IDEAS  ......................................................... 8  \nOFFERS THAT DRIVE ACTION  ................................................ 9  \nSPRING TEMPLATES—INTRODUCTION  ....................................... 10  \nSPRING TEMPLATES  .................................................... 11–46  \nPOSTCARDS  ...................................................... 11–33  \nSELF-MAILERS  .................................................... 34–46  \nST  . PATRICK’S DAY TEMPLATES (POSTCARDS)  .............................. 47–49  \nBASKETBALL TEMPLATES  ............................................... 50–60  \nPOSTCARDS  ...................................................... 50–56  \nSELF-MAILERS  .................................................... 57–60  \nTAX TIME TEMPLATES  .................................................. 61–65  \nPOSTCARDS  ...................................................... 61–64  \nSELF-MAILERS  ....................................................... 65  \nEASTER TEMPLATES (POSTCARDS)  ........................................ 66–67  \nPOPULAR SEASONAL   \nOFFERS  \n• Wiper Blades Discounts  \n• Air Conditioning Service  \n• Air Filter Replacement (Pollen Special)  \n• Alignment / Pothole Specials  \n• Coolant System Flush  \n• Brake Specials  \n© 2021 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.  \n1  \nFIRSTLY   \nTHANK YOU  \n FOR CONSIDERING US!  \nWHY CHOOSE REYNOLDS AND REYNOLDS?  \nPERSONALIZATION  \nGenerate a higher return on your investment with personalized mailers that catch your customers’attention and convince them to take action  .  \n VARIABLE PRINTING  \nSend the right offer to the right customers with variable printing. With one campaign you can target multiple customer segments with different offers, increasing response rates and protecting your bottom line  . (See page 6 for examples)  .  \nCREATIVE DESIGN  \nEye-catching design can mean the difference between your customer reading your direct mail piece or tossing it in the trash. Our creative design will get your message noticed by standing out in the mailbox.  \n~~ ~~~~ ~~ INTELLIGENT OFFERS  \nOur nationwide network of marketing consultants has the experience to create offers that bring customers in. Throughout this book, you’ll see examples ofthe ROI generated when these campaigns have been run for real dealers, and you’ll see the offers that brought customers in.  \nSMART DATA  \nSend targeted, cost-effective mailers by using data to fine-tune your mailing list. In addition to choosing makes, models, year, and a zip code radius, Reynolds will work with you to identify top prospects.  \n QUICK TURNAROUND  \nWithin 24 hours, our design team will create a mailer that meets your goals. Following approval, your mailers will be produced in three days or less.  \n2  \n© 2021 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.  \nCUSTOMIZE YOUR   \nTEMPLATE  \nOUR TEMPLATES ARE 100% FLEXIBLE!  \nCHANGE THE IMAGES  \nCHANGE THE CHANGE THE SIZE  \nCOPY  \nCHANGE THE CONTENT  \nTEMPLATE CUSTOMIZATION  \n1  . Logo  \n2. Address, Phone Number, and Website  \n3  . Choice of vehicle images  \n4  . Amenities  \n5. Personalized/variable text  \n6  . Service hours  \n7  . Cus","cbCaiqpP470jt5v0","https://ap.wps.com/l/cbCaiqpP470jt5v0","pdf",5237655,69,"English","# Why Reynolds and Reynolds?\n## Personalization\n## Variable Printing\n## Creative Design\n## Intelligent Offers\n## Smart Data\n## Quick Turnaround\n# Customize Your Template\n## Template Customization Options\n# Mailer Sizes\n## Postcards\n## Self-Maillers\n# Variable Offers\n## Target-Based Offers and One Campaign","[{\"question\":\"How do the templates support targeted direct mail marketing?\",\"answer\":\"They use variable printing to send different offers to different customer segments within one campaign, including different service history targets.\"},{\"question\":\"What customization options are available for any template?\",\"answer\":\"Users can change images, copy, template content, and add logo, address/contact details, vehicle images, amenities, personalized or variable text, service hours, custom coupons, maps, and QR codes.\"},{\"question\":\"What mailer sizes are included in the guide?\",\"answer\":\"It lists multiple postcard sizes and self-mailer formats, including sizes such as 6 x 9, 6 x 11, 6⅛ x 12⅛, 8 x 14, and several tri-fold, bi-fold, and other self-mailer dimensions.\"}]","2021 Seasonal Mailer Templates - March and April Spring Templates | PDF",1789615566,24]