[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-383406-105":53,"doc-detail-383406-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","2021-communication-plan-one-day-for-state-odfs","2021 Communication Plan - One Day for STATE (ODFS)","","2021 Communication Plan for One Day for STATE (ODFS) provides a structured, time-phased messaging strategy to ensure clarity and consistency as more people share the ODFS challenge. The plan covers foundation-led outreach before, during, and after ODFS, including social media, emails, digital ads, direct mail, and stewardship. It also lists ready-to-use brand tools, graphics, sample posts, email templates, and targeted ideas for teams to expand reach while avoiding donor and alumni overload.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/2021-communication-plan-one-day-for-state-odfs/383406/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/2021-communication-plan-one-day-for-state-odfs/383406.png","ImageObject",442,249,{"name":88,"@type":89},"Sophia Brooks","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-20","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":15},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What tools and brand assets are provided for the ODFS communications?","Question",{"text":108,"@type":109},"The plan provides the One Day for STATE logo, fonts, brand colors, challenge graphics, social media graphics, Save the Date and countdown graphics, cover/profile photos, a social ambassador badge, impact graphics, “I Donated” and “ThankYou” graphics, sample posts, sample email content, case studies, and promotional video links.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What communications does the Foundation plan before ODFS?",{"text":113,"@type":109},"Pre-ODFS includes scheduled social media and countdown updates, portal launch, direct mail to alumni and friends, Save the Date emails, and specific challenge introduction and preparation emails. It also includes creating Facebook events for ODFS activities and running digital ads.",{"name":115,"@type":106,"acceptedAnswer":116},"What happens during and after ODFS according to the plan?",{"text":117,"@type":109},"During ODFS, the Foundation runs mass emails, challenge kickoff/status and initial results messaging, social media updates, digital ads, thank-view stewardship videos, and text messaging. After ODFS, it posts thank-you and results messaging, sends a final results/thank-you email, provides dean lists and gift analysis details, and continues stewardship through the year.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},383406,1791382124,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":15,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":47,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":73},962084925636,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","2021 COMMUNICATION PLAN  \nAs more people join in spreading the One Day for STATE (ODFS) message, we felt it was essential to develop and share a communication planto provide clarity and consistency in our messaging. Below, you’ll find the Foundation’s communication plan, along with supplemental tactics that you and your team can implement to help spread the word to a wider audience.  \nWhile it’s exciting to share the ODFS message with everyone, we want to be very mindfulto not overwhelm our donors and alumni with too many communications. We hope the plan below identifies strategies covered by the Foundation and outlines areas where your team can help!  \nYou and your team are an instrumental part of the day’s success, helping spread the excitement like wildfire. Thankyou foryour dedication to making One Day for STATE successful!  \n\n| TOOLS PROVIDED FOR YOU:\u003Cbr>One Day for STATE logo, fonts, and brand colors Challenge graphics\u003Cbr>Social media graphics (Facebook, Twitter, and Instagram)\u003Cbr>• Save the Date graphics\u003Cbr>• Countdown graphics\u003Cbr>• Cover/profile photos\u003Cbr>• Social ambassador badge graphic\u003Cbr>• Student gift impact graphic\u003Cbr>• Faculty/staff gift impact graphic\u003Cbr>• “I Donated” graphic\u003Cbr>• “ThankYou”graphic | Social ambassador toolkit\u003Cbr>• Sample social media posts\u003Cbr>• Sample personal email content to connect with your friends and peers\u003Cbr>• Case studies showcasing best practices ODFS graphic foryour email signature\u003Cbr>Links to the One Day for STATE promotional videos\u003Cbr>Opening and closing video graphics foryour own videos\u003Cbr>Printable thankyou card template\u003Cbr>College-specific results infographic (post-event) |\n| --- | --- |\n\nPRE-ODFS COMMUNICATION EXECUTED BY THE FOUNDATION:  \nAugust 2-Share date on social media  \nAugust 2-Countdown/Social Ambassador Portal goes LIVE August 16-Direct mail piece to alumni and friends August 19- “Save the Date” email  \nAugust 26- “College Challenge Introduction” email September 1- “Get Ready for Tomorrow” email Create Facebook events for all ODFS activities Social media (Facebook, Twitter, Instagram)  \nDigital Ads  \nIDEAS FORYOUR TEAM TO EXECUTE:  \nEncourage your faculty and staff to sign up as social ambassadors to promote your college or program.  \nJoin the“SDSU Social Ambassadors” Facebook group for additional content and tips.  \nBuild a day-of social media plan to highlight ways to celebrate your college.  \nBuild your social media following. Contests with a small SDSU-themed prize are effective!  \nShare the ODFS Facebook events and RSVP “attending”  \nContinue to build hype and excitement on your social media platforms.  \nDAY-OF-ODFS COMMUNICATION EXECUTED BY THE FOUNDATION:  \nTwo or three mass emails to alumni/donors throughout the day • Challenge Kickoff  \n• Challenge Status (depends on day’s progress)  \n• Initial Results  \nSocial media (Facebook, Twitter, Instagram) Digital Ads  \nThankView stewardship videos Text messaging  \nAll gifts will receive a gift acknowledgment  \nPOST-ODFS* COMMUNICATION EXECUTED BY THE FOUNDATION:  \n*Dates subject to change  \nSeptember 3-Thankyou and initial results messaging on social media/digital ads  \nWeek of September 6- “Final Results/ThankYou” email  \nWeek of September 27: Deans will receive list of their college’s donors  \nWeek of September 27: Deans will receive a gift analysis:  \n• Gifts broken down by department/area  \n• Number of gifts and total amount  \n• College overall and first-time donor count  \n• Demographic breakdown of gifts by students, faculty/ staff, alumni, friends  \n“ThankYou” message to challenge donors from President Dunn  \n“ThankYou” postcard for first-time donors Continued stewardship throughout the year  \nIDEAS FORYOUR TEAM TO EXECUTE:  \nForward ODFS emails to your faculty/staff and student email lists and encourage them to join in the day’s activities.  \nShare video testimonials on social media of how gifts will impact your college.  \nSend personal messages (email, text, Facebook messenger) to your friends and family, aski","cbCaimGRND0jeGdS","https://ap.wps.com/l/cbCaimGRND0jeGdS","pdf",3519256,"English","# Tools Provided for You\n## Pre-ODFS Communication Executed by the Foundation\n## Ideas for Your Team to Execute\n## Day-of-ODFS Communication Executed by the Foundation\n## Post-ODFS Communication Executed by the Foundation\n## Ideas for Your Team to Execute","[{\"question\":\"What tools and brand assets are provided for the ODFS communications?\",\"answer\":\"The plan provides the One Day for STATE logo, fonts, brand colors, challenge graphics, social media graphics, Save the Date and countdown graphics, cover/profile photos, a social ambassador badge, impact graphics, “I Donated” and “ThankYou” graphics, sample posts, sample email content, case studies, and promotional video links.\"},{\"question\":\"What communications does the Foundation plan before ODFS?\",\"answer\":\"Pre-ODFS includes scheduled social media and countdown updates, portal launch, direct mail to alumni and friends, Save the Date emails, and specific challenge introduction and preparation emails. It also includes creating Facebook events for ODFS activities and running digital ads.\"},{\"question\":\"What happens during and after ODFS according to the plan?\",\"answer\":\"During ODFS, the Foundation runs mass emails, challenge kickoff/status and initial results messaging, social media updates, digital ads, thank-view stewardship videos, and text messaging. After ODFS, it posts thank-you and results messaging, sends a final results/thank-you email, provides dean lists and gift analysis details, and continues stewardship through the year.\"}]","2021 Communication Plan - One Day for STATE (ODFS) | PDF",1790256638]