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With product and technology lifecycles getting shorter, the need for strategic agility has never been greater. To navigate these disrupted times, organizations must take a 360-degree view of their ecosystem: markets, customers, competitors, suppliers, megatrends, etc. Simply monitoring and reacting to competitors won’t cut it.  \nAs the world’s largest non-profit serving the competitive & marketing intelligence community, SCIP (Strategic and Competitive Intelligence Professionals) is pleased to partner with Crayon on this important study, surveying the state of our profession. Whatever words are on their business cards, our members are Intelligence Strategists, dedicated to using insights and tools to drive growth and capitalize on disruption.  \nAs you’ll read in the following pages, growth isn’t getting any easier: nearly all businesses report that their industry has become more competitive in the last three years. Without strong processes and discipline around intelligence-driven strategy, organizations may miss warning signs and be blindsided. While we’re encouraged to see growth in the size of MI/CI teams, the fact that less than half have defined KPIs should serve as a wake-up call. In this age of measuring everything from greenhouse gas emissions from a single motor to our sleep quality, tracking and reporting on KPIs a re table stakes. When disruption is the new normal, “stay the course” is no longer an option. By providing a benchmark against current practices and insight into best practices, this report is an important resource to help improve the value that we bring to our organizations every day.  \nCam Mackey  \nExecutive Director, SCIP  \n2 0 2 0 STATE OF COMPETITIVE INTELLIGENCE  \n4  \nIntroduction  \nThe competitive landscape has changed. It is easier than ever for a new competitor to go to market, easier than ever to adjust marketing messaging, release new product features, or expand into new markets. The need for competitive intelligence has never been greater.  \nThe competitive intelligence landscape has changed as well. Automation, data proliferation, measurement tools, and so much more have transformed the way businesses can capture and analyze their competitors’ movements and take action to get ahead.  \nThe annual State of Competitive Intelligence Report aims to uncover the trends, best practices, and benchmarks in the field of market and competitive intelligence from practitioners doing this work every day. Once again, this report brings together responses from more than 1,000 CI professionals, who shared their processes, challenges, and results in an effort to move this field forward. By sharing their responses, we hope experienced peers and new colleagues of competitive intelligence alike can grow in their roles and better enable their teams to succeed.  \n2 0 2 0 STATE OF COMPETITIVE INTELLIGENCE  \n5  \nWhat is Competitive Intelligence?  \nCompetitive intelligence (CI) is the field dedicated to capturing, analyzing, and driving action related to a company’s competitive landscape. Competitive intelligence data includes anything and everything about a company’s competitors-their businesses, their movements, and their strategies. This field can go by many names-from competitive intelligence to market research to business strategy. Atthe end of the day, when we discuss competitive intelligence, w","cbCairNBjvgDHvgk","https://ap.wps.com/l/cbCairNBjvgDHvgk","pdf",1966533,65,"English","# Introduction\n## From the Executive Director of SCIP\n## What is Competitive Intelligence?\n## State of Competitive Intelligence Survey\n# Executive Summary\n# Investment\n# Industry Competition\n# CI Process\n# CI Research\n## CI Outputs\n# Results from CI\n## Key Performance Indicators Revenue Impact\n# Challenges\n# Best Practices\n# Conclusion\n# Survey Methodology","[{\"question\":\"What does the 2020 State of Competitive Intelligence report focus on?\",\"answer\":\"It focuses on trends in CI investment, the CI process, associated metrics, and the impact experienced from CI practices.\"},{\"question\":\"How were the survey responses collected?\",\"answer\":\"The State of Competitive Intelligence Survey was open November–December 2019 and produced more than 1,000 responses from CI professionals and stakeholders who consume CI deliverables.\"},{\"question\":\"Which CI activity is reported as the most time-consuming?\",\"answer\":\"Competitive research is reported as the most time-consuming CI activity, with 36% of CI time dedicated to this step.\"}]","2020 State of Competitive Intelligence - The Latest Best Practices, Trends, & Results in the Market & Competitive Intelligence Field | PDF",1789266182,23]