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The campaign was inspired by the “Bridge to Everywhere” opening and the January 2020 unveiling of a new Port logo. Using animation, bridge lights “shape-shift” through sea lion, ship, train and truck before reforming into the bridge and the logo. The greeting delivered hopeful messaging during COVID-19 disruption and was produced on time and within budget.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/2020-holiday-greeting-port-of-long-beach/238361/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/2020-holiday-greeting-port-of-long-beach/238361.png","ImageObject",442,249,{"name":88,"@type":89},"Rizky","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What was the inspiration behind the Port of Long Beach’s 2020 Holiday Greeting?","Question",{"text":109,"@type":110},"The greeting was inspired by the October 2020 grand opening of the new bridge and the January 2020 introduction of a new Port of Long Beach logo.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How were the Holiday Greeting materials delivered to stakeholders?",{"text":114,"@type":110},"It was delivered as a 2D printed card and as a fun, animated digital version shared on the Port’s website and social media.",{"name":116,"@type":107,"acceptedAnswer":117},"What creative animation concept was used in the Holiday Greeting?",{"text":118,"@type":110},"A “constellation” motif was used, where the bridge lights “shape-shift” to form a sea lion, then a ship, a train, and a truck before reforming into the bridge and the new logo.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},238361,1790585203,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":8,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":79},962085564807,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","2021 AAPA LIGHTHOUSE AWARDS – COMMUNICATIONS Classification \\#6: Miscellaneous  \n2020 Holiday Greeting  \n2020 Holiday Greeting  \nSummary  \nThe Port of Long Beach’s much-anticipated October 2020 grand opening of a magnificent new bridge and the January 2020 introduction of a new Port of Long Beach logo provided inspiration for the design of the print and digital versions of the Port of Long Beach 2020 Holiday Greeting. The 2D printed card delivered both traditional holiday greetings as well as a hopeful message to an industry greatly affected by the COVID-19 pandemic. Thousands were mailed to customers, maritime and supply chain partners, government officials, vendors and media professionals and others, and thousands more viewed a fun, animated digital version, shared on the Port’s website and social media. With the magic of animation, utilizing a “constellation” motif inspired by the lights that illuminate the new bridge at night, the bridge lights“shape-shift” to form a sea lion, then a ship, a train and a truck before reforming into the bridge and then forming the Port’s new logo. The Holiday Greeting was produced on time and within budget.  \nThe Port of Long Beach  \n2021 AAPA Lighthouse Awards – Communications Port of Long Beach-Classification \\#6: Miscellaneous  2   \n1 Communication Challenges and Opportunities  \nThe Port of Long Beach is the Port of Choice – the premier U.S. gateway for trans-Pacific trade and a trailblazer in innovative goods movement, safety, environmental stewardship and sustainability. As the second-busiest container seaport in the United States, the Port serves 175 shipping lines with connections to 217 seaports around the world, handles trade valued at $200 billion annually and supports 2.6 million trade-related jobs across the nation, including more than 575,000 in Southern California. Goods moving through the Port of Long Beach reach every U.S. congressional district.  \nThe Port of Long Beach prides itself on its top-notch customer service, state-of-the-art infrastructure and operational excellence, and in both 2019 and 2020 industry leaders named it“The Best West Coast Seaport in North America.” In 2020, the Port handled 8.1 million container units, the busiest year in its history. Founded in 1911 with a single municipal dock atthe mouth of the Los Angeles River, today the Port encompasses 3,200 acres with 35 miles of waterfront, 10 piers, 80 berthsand 70 gantry cranes. More than 40  \npercent of seaborne cargo that enters the United States passes through the neighboring San Pedro Bay ports of Los Angeles and Long Beach, and the complex handles more containers per ship call than any other port complex in the world. The five-member Long Beach Board of Harbor Commissioners, appointed by the mayor and confirmed by the City Council, is responsible for setting policy for the Port of Long Beach and managing the City’s Harbor Department. Mario Cordero, a former Harbor Commissioner, then Chairman of the Federal Maritime Commission under President Barack Obama, has served as Executive Director of the Port of Long Beach since 2017.  \nEach year, as part of an overall communications outreach campaign, the Port of Long Beach Communications and Community Relations Division designs a Holiday Greeting that reflects milestones ofthe past year; in 2019 the Port highlighted the move to a new Port Administration Building atthe new downtown Long Beach Civic Center. For 2020, although the COVID-19 pandemic affected every aspect of Port operations, there  \nwere still major accomplishments tobe celebrated. The two chosen to be interpreted in both print and video format for the 2020 Holiday Greeting were the grand opening of what has come to be known as the“Bridge to Everywhere” – the replacement for the Gerald Desmond Bridge – and the unveiling of the Port’s new logo.  \nThe replacement for the Gerald Desmond Bridge has been one of the Port’shallmark infrastructure projects–and, after nearly a decade, including seven year","cbCaitpa71OQBMQR","https://ap.wps.com/l/cbCaitpa71OQBMQR","pdf",1838752,"English","# Summary\n## Campaign inspiration and deliverables\n## Animation concept and message\n## Production timeline and distribution\n# The Port of Long Beach\n## Role, scale, and operational strength\n## Infrastructure and leadership\n# Communication challenges and opportunities\n## Translating milestones into print and video","[{\"question\":\"What was the inspiration behind the Port of Long Beach’s 2020 Holiday Greeting?\",\"answer\":\"The greeting was inspired by the October 2020 grand opening of the new bridge and the January 2020 introduction of a new Port of Long Beach logo.\"},{\"question\":\"How were the Holiday Greeting materials delivered to stakeholders?\",\"answer\":\"It was delivered as a 2D printed card and as a fun, animated digital version shared on the Port’s website and social media.\"},{\"question\":\"What creative animation concept was used in the Holiday Greeting?\",\"answer\":\"A “constellation” motif was used, where the bridge lights “shape-shift” to form a sea lion, then a ship, a train, and a truck before reforming into the bridge and the new logo.\"}]","2020 Holiday Greeting - Port of Long Beach | PDF",1789134424]