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The technique has been used since the 1970s and helps companies identify challenges early, align technology and competencies with future markets, and close the gap between strategy and product development. The paper explains integrated roadmapping and its process, including objectives, roadmap types, participant commitment, and software support, and extends this with open innovation roadmapping to bundle ecosystem knowledge for all stakeholders.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/2019-roadmapping-to-go-application-oriented-overview-success-factors/242320/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/2019-roadmapping-to-go-application-oriented-overview-success-factors/242320.png","ImageObject",442,249,{"name":88,"@type":89},"Theodore","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-11","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":73},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What problem does roadmapping help address for companies today?","Question",{"text":108,"@type":109},"Roadmapping supports structured planning and helps companies identify and resolve future challenges proactively. It also helps reduce the gap between strategy and product development by clarifying how innovations connect to markets and technologies.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What are the main goals of integrated roadmapping?",{"text":113,"@type":109},"Integrated roadmapping creates transparency and clarity of strategic plans and supports communication, including the use of workshop effects. It also combines internal and external stakeholder views and relevant processes.",{"name":115,"@type":106,"acceptedAnswer":116},"How does open innovation roadmapping differ from internal roadmapping?",{"text":117,"@type":109},"Internal roadmapping covers technological and strategic roadmaps within a company, while open innovation roadmapping bundles knowledge from an ecosystem. It makes that knowledge usable across all stakeholders.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},242320,1791718883,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":135,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},7971461740886,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","Roadmapping to go  \nApplication-oriented Overview & Success Factors  \nTable of contents  \nAbstract  \n1. Initial situation 4  \n2. Application-oriented guideline – „How to?“ 5  \n2.1 Process for the application of integrated roadmapping 5  \n2.1.1 Objectives of roadmapping 6  \n2.1.2 Types of roadmaps 8  \n2.1.3 Participants and commitment 10  \n2.1.4 People involved, roadmap structure and process 10  \n2.1.5 Integration into higher-level innovation management 12  \n2.1.6 Software for integrated roadmapping 12  \n3. The future-from integrated to open innovation roadmapping 14  \n4. About the authors 15  \n5. Background of the quoted people 17  \n6. Literature review 19  \nAbstract  \nThe roadmapping technique has been used in industry since the 1970s and has been extensively scientifically analyzed and further developed. The challenges faced by companies today must be identified promptly, efficiently and resolved proactively.  \nThis paper is intended to give all companies- from corporations to SMEs-a quick and effective opportunity to deal with the topic of roadmapping and to use this method in their own companies .  \nIdentifying new technologies and embedding them in one‘sown corporate strategy is difficult for many companies . Such examples as the invention of the smartphone or digital photography illustrate us how long-established industries and manufacturers have been displaced within only a decade. It is therefore very important to proactively shape one‘s own future. The method of roadmapping can help any company to meet the challenges of the future.  \nIn addition to internal company roadmapping (technological and strategic roadmap), open innovation roadmapping is another form of roadmapping that can bundle the knowledge of an “ecosystem“ and make it usable for all stakeholders .  \n1. Initial situation  \nEvery company that wants to be competitive in the long term in an uncertain and complex environment must systematically analyze and forecast future developments (Rohrbeck & Bade 2012: 7; Rothenberg & Ettlie 2011: 127, 138; Schoemaker 1993: 193, 199) . However, 80% of executives say that there is a gap between strategy and product development (Halpern 2008) . The method of roadmapping offers an ideal tool for structured planning, implementation, and visualization of one‘s own innovations as well as the corporate strategy.  \nWithin the framework of roadmapping, very different questions can be answered:  \nWhich trends and markets will influence our future business?  \nWhich products do we want to offer?  \nWith the help of which technologies, competencies and resources can we achieve our goals?  \nBy the late 1970s, Motorola was one of the first companies to address the interconnections between products, product features, and related technologies and competencies. This enabled Motorola to align all of its business activities with future market entries of product and functional innovations, thus reducing risk factors and bottlenecks.  \nSince then, the concept of roadmapping has been further developed and studied  \nscientifically. Accordingly, there is now vast literature and associated recommendations for action (see, among others, Albright & Kappel 2003; Bray & Garcia 1997; Barker & Smith 1995) . These are mostly very extensive and require a time-consuming study of the contents. Large corporations such as Philipps, General Motors and Intel in the USA as well as Erickson and British Telekom in Europe have successfully introduced and implemented roadmapping (Lee & Park 2005) .  \nUnlike them, SMEs do not have large innovation departments to deal with this topic (Phaal & Farrukh & Probert 2004: 26-37) . Therefore, SMEs, in particular, need easy and fast access in order to recognize the advantages of roadmapping and use it effectively.  \nTherefore, the objective of this white paper is therefore to provide an application-oriented overview using scientific findings and best practice examples from the industry to demonstrate advantages and success fa","cbCairkWCopQPEdl","https://ap.wps.com/l/cbCairkWCopQPEdl","pdf",2854347,9,19,"English","# Abstract\n# 1. Initial situation\n# 2. Application-oriented guideline – „How to?“\n## 2.1 Process for the application of integrated roadmapping\n## 2.1.1 Objectives of roadmapping\n## 2.1.2 Types of roadmaps\n## 2.1.3 Participants and commitment\n## 2.1.4 People involved, roadmap structure and process\n## 2.1.5 Integration into higher-level innovation management\n## 2.1.6 Software for integrated roadmapping\n# 3. The future—from integrated to open innovation roadmapping\n# 4. About the authors\n# 5. Background of the quoted people\n# 6. Literature review","[{\"question\":\"What problem does roadmapping help address for companies today?\",\"answer\":\"Roadmapping supports structured planning and helps companies identify and resolve future challenges proactively. It also helps reduce the gap between strategy and product development by clarifying how innovations connect to markets and technologies.\"},{\"question\":\"What are the main goals of integrated roadmapping?\",\"answer\":\"Integrated roadmapping creates transparency and clarity of strategic plans and supports communication, including the use of workshop effects. It also combines internal and external stakeholder views and relevant processes.\"},{\"question\":\"How does open innovation roadmapping differ from internal roadmapping?\",\"answer\":\"Internal roadmapping covers technological and strategic roadmaps within a company, while open innovation roadmapping bundles knowledge from an ecosystem. It makes that knowledge usable across all stakeholders.\"}]","2019 Roadmapping to go - Application-oriented Overview & Success Factors | PDF",1789189229,7]