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The committee defines four focus areas—member communication, event promotions, non-member communication, and self-promotion—using email and multiple social platforms. It details a relaunch of the Ad 2 Corporate Membership Ambassador program in three phases, including ambassador recruitment, event outreach templates, and monthly happy hour coordination, plus promotion processes supported by internal scheduling and performance analysis. 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It also communicates the professional resources Ad 2 provides to current members.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What were the four focus areas for this year’s strategy?",{"text":113,"@type":109},"The plan focused on communication with members, event promotions, communication with non-members, and self-promotion. Email and social channels such as Instagram, Twitter, and Facebook were used to distribute content.",{"name":115,"@type":106,"acceptedAnswer":116},"How did the brand ambassador program work and what results were achieved?",{"text":117,"@type":109},"The program was relaunched by recruiting brand ambassadors via a February 7 email campaign, using an outreach email template for event invitations, and coordinating monthly happy hours. The email campaign achieved more than a 40% response rate, putting the committee on pace for a 20% attendance increase for 2020 Ad 2 Dallas events.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},290032,1790180191,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":135,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":40,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":135},34359740700684,"https://ap-avatar.wpscdn.com/avatar/1f400023980c374ae676?_k=1777273430885731487","2019-2020 National Club Achievement Competition  \nCategory ofEntry: Membership Development & Communications  \nThe Membership Development and Communications committee is responsible for managing the club’s relationship with current, new and non-members. Our goal is to continue fostering a strong presence among Advertising and Marketing professionals/organizations throughout the Dallas community. The committee creates, maintains and promotes all internal and external communications of events. The committee is also focused on communicating the professional resources that Ad 2 provides for our current members to use.  \nThis year, we focused on four areas: communication with members, event promotions, communication with non-members and selfpromotion. We used Email, Instagram,Twitter, Facebook and the Ad 2 Dallas website as distribution channels to achieve the goals we set out for the year.  \nEngaging with current members was a top priority of the Membership Development and Communications committee as it maintains the relationship between members and the club.Because of this we decided torelaunch our Brand Ambassador program.  \nCommunication with Members  \nGoal: Restructure and relaunch the Ad 2 Corporate Membership Ambassador program. The Ad 2 Corporate Membership Ambassador Program was created to increase awareness of Ad 2’s events to current Ad 2 corporate members. Our goal through the program is to increase current corporate member engagement by 20% .  \nTarget: Current Ad 2 Dallas corporate members. By tapping into our current Ad 2 Corporate Membership base, we were able to establish point people who help communicate information and events to co-workers who are also Ad 2 members.  \nDistribution System: To launch the Ad 2 Corporate Membership Ambassador Program, we used email as the main distribution method. The Ad 2 corporate members provided their information at sign-up. Once ambassadors have been established, they will be required to pass along information via email to coworkers who are also Ad 2 Corporate Members. They will also be encouraged to further distribute information using their personal Social Media accounts.  \nMethod \\#1: The revamp and relaunch of the Brand Ambassador program will be split into three phases. Phase \\#1-Recruit BrandAmbassadors  \nTo recruit Brand Ambassadors we launched an email campaign on February 7th. The email campaign consisted of three emails; an introduction, follow-up and last call (Exhibit 1) . The first email introduced the program to members and aimed to generate interest and lead to sign ups. A second email was sent out during the middle of the month to serve as a follow up. Lastly, a third email was sent announcing the closing of submissions for the Brand Ambassador program. Once we gathered all the respondents from the email campaign, we scheduled a meeting to discuss the program and what it entails.  \nPhase \\#2-Communicate Ad2 Events to Ad2 Corporate Membership Ambassadors  \nTo assist the Brand Ambassadors with communicating to coworkers about Ad 2 Dallas events, the Membership committee created a template (Exhibit 2) for the Brand Ambassadors to use when reaching out to internal co-workers. The template is an email that Brand Ambassadors will invite coworkers to the upcoming event.  \nPhase \\#3-Work with Ad 2 Corporate Member Ambassadors on organizing Monthly Happy Hours  \nThe Membership committee is currently working with the Program Chair to organize an April happy hour, details are still being finalized but we plan to host the event in April. We will measure success by the percentage of Ad 2 Corporate Members that attend the event.  \nMethod \\#2: Actively engage current Ad 2 Dallas members with social media aimed specifically to highlight different events. In every post, we will call out membership benefits to further entice current members to partake in events, volunteer opportunities and philanthropy (Exhibit 3) .  \nResults Achieved: The Brand Ambassador email campaign achieved mo","cbCaipDDtWxjXrZX","https://ap.wps.com/l/cbCaipDDtWxjXrZX","pdf",2154204,6,"English","# Membership Development & Communications\n## Committee mission and goals\n## Communication strategy and channels\n## Communication with members: corporate membership ambassador program\n### Phase #1 - Recruit brand ambassadors\n### Phase #2 - Communicate events via ambassadors\n### Phase #3 - Monthly happy hours support\n## Event promotions: scheduling and social distribution\n### Method #1 - Internal scheduling system\n### Method #2 - Instagram and Facebook Stories","[{\"question\":\"What is the committee responsible for in 2019-2020?\",\"answer\":\"The committee manages the club’s relationships with current, new, and non-members, and creates and promotes internal and external event communications. It also communicates the professional resources Ad 2 provides to current members.\"},{\"question\":\"What were the four focus areas for this year’s strategy?\",\"answer\":\"The plan focused on communication with members, event promotions, communication with non-members, and self-promotion. Email and social channels such as Instagram, Twitter, and Facebook were used to distribute content.\"},{\"question\":\"How did the brand ambassador program work and what results were achieved?\",\"answer\":\"The program was relaunched by recruiting brand ambassadors via a February 7 email campaign, using an outreach email template for event invitations, and coordinating monthly happy hours. The email campaign achieved more than a 40% response rate, putting the committee on pace for a 20% attendance increase for 2020 Ad 2 Dallas events.\"}]","2019-2020 National Club Achievement Competition - Membership Development & Communications - Communications Plan | PDF",1789640046]