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Coverage includes changes over time and respondent characteristics, supported by statewide marketing timeline and survey instruments and topline results in appendices.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/2013-massachusetts-statewide-marketing-campaign-pre-campaign-snapshot-final-report-june-2013/247856/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/2013-massachusetts-statewide-marketing-campaign-pre-campaign-snapshot-final-report-june-2013/247856.png","ImageObject",442,249,{"name":42,"@type":43},"WPS_1786070896","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-19","2026-09-12",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",7,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the purpose of this pre-campaign snapshot report?","Question",{"text":63,"@type":64},"It documents current levels of awareness of Mass Save and examines related knowledge, exposure, and program understanding ahead of the 2013 marketing effort.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Which topics does the report cover in the pre-campaign survey findings?",{"text":68,"@type":64},"The report covers brand awareness (aided and unaided), exposure to Mass Save marketing, energy-efficiency knowledge and information sources, influence on program knowledge and participation, change over time, and respondent characteristics.",{"name":70,"@type":61,"acceptedAnswer":71},"What supplemental materials are included in the appendices?",{"text":72,"@type":64},"The appendices include a statewide marketing timeline, data collection instruments, and topline survey results.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},247856,1791728339,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":136,"language":137,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":12,"update_tm":141,"read_time":142},549768072016,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","2013 MASSACHUSETTS STATEWIDE MARKETING CAMPAIGN:  \nPRE-CAMPAIGN SNAPSHOT  \nFinal  \nPrepared for:  \nMASSACHUSETTS PROGRAM ADMINISTRATORS  \nMASSACHUSETTS ENERGY EFFICIENCY ADVISORY COUNCIL  \nPrepared by:  \nOPINION DYNAMICS CORPORATION  \n1000 Winter Street  \nWaltham, MA 02451  \n(617) 492-1400  \n[www.opiniondynamics.com](www.opiniondynamics.com)  \nContact: Hannah Arnold, Project Manager  \n1. EXECUTIVE SUMMARY ................................................................................. 1  \n2. INTRODUCTION ......................................................................................... 3  \n3. METHODOLOGY.......................................................................................... 4  \n4. PRE-CAMPAIGN SURVEY FINDINGS ............................................................... 9  \n4.1 Mass Save Awareness ................................................................................................................ 9  \n4.2 Exposure to Mass Save Marketing ......................................................................................... 13  \n4.3 Energy Efficiency Knowledge and Information Sources ........................................................ 14  \n4.4 Mass Save Influence on Program Knowledge and Participation .......................................... 19  \n4.5 Change Over Time .................................................................................................................... 20  \n4.6 Survey Respondent Characteristics ........................................................................................ 22  \nA. APPENDIX – STATEWIDE MARKETING TIMELINE ............................................ 26  \nB. APPENDIX-DATA COLLECTION INSTRUMENTS............................................... 27  \nC. APPENDIX-TOPLINE SURVEY RESULTS........................................................ 28  \nTable 2-1. Overview of Evaluation Activities...............................................................................................3  \nTable 3-1. General Population Survey Sample Approach..........................................................................4  \nTable 3-2. Disposition of Targeted Residential Customers .......................................................................5  \nTable 3-3. Residential Survey Response and Cooperation Rates ............................................................6  \nTable 3-4. General Population Survey Weighting.......................................................................................6  \nTable 3-5. C&I Sample Design ....................................................................................................................6  \nTable 3-6. Disposition of Targeted C&I Customers ....................................................................................7  \nTable 3-7. C&I Survey Response and Cooperation Rates .........................................................................8  \nTable 4-1. Aided Versus Unaided Brand Awareness .............................................................................. 10  \nTable 4-2. Open-Ended Customer Associations with Mass Save among Those Aware ........................ 11  \nTable 4-3. Perceived Sponsorship of Mass Save among Those Aware of the Brand........................... 12  \nTable 4-4. [MassSave.com](MassSave.com) Usage in Past 6 Months ............................................................................... 13  \nTable 4-5. Ways that Customers Have Heard about Mass Save within the Last 6 Months................. 14  \nTable 4-6. Sources Customers Would Go to for Energy-Saving Opportunities...................................... 14  \nTable 4-7. Residential Participation in PA Programs Due to Mass Save Marketing............................. 19  \nTable 4-8. C&I Knowledge of PA Programs Due to Mass Save Marketing ............................................ 20  \nTable 4-9. Residential Demographics................................................................","cbCaiauwZqgIvLhN","https://ap.wps.com/l/cbCaiauwZqgIvLhN","pdf",1168143,83,"English","# Executive Summary\n# Introduction\n# Methodology\n# Pre-Campaign Survey Findings\n## Mass Save Awareness\n## Exposure to Mass Save Marketing\n## Energy Efficiency Knowledge and Information Sources\n## Mass Save Influence on Program Knowledge and Participation\n## Change Over Time\n## Survey Respondent Characteristics\n# Appendix – Statewide Marketing Timeline\n# Appendix – Data Collection Instruments\n# Appendix – Topline Survey Results","[{\"question\":\"What is the purpose of this pre-campaign snapshot report?\",\"answer\":\"It documents current levels of awareness of Mass Save and examines related knowledge, exposure, and program understanding ahead of the 2013 marketing effort.\"},{\"question\":\"Which topics does the report cover in the pre-campaign survey findings?\",\"answer\":\"The report covers brand awareness (aided and unaided), exposure to Mass Save marketing, energy-efficiency knowledge and information sources, influence on program knowledge and participation, change over time, and respondent characteristics.\"},{\"question\":\"What supplemental materials are included in the appendices?\",\"answer\":\"The appendices include a statewide marketing timeline, data collection instruments, and topline survey results.\"}]","2013 Massachusetts Statewide Marketing Campaign - Pre-Campaign Snapshot - Final Report - June 2013 | PDF",1789243092,29]