[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-249493-105":53,"doc-detail-249493-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","10-essentials-for-effective-postcard-design-practical-tips-and-structure","10 Essentials For Effective Postcard Design - Practical Tips and Structure","","Direct mail postcard performance depends on more than targeting; design directly influences response rates. This guide outlines ten actionable essentials, covering how to craft attention-grabbing headlines, supporting subheads, and compelling body copy. It explains using relevant imagery, structuring a clear offer, and adding a strong call to action with prominent contact information. It also highlights brand presence through a logo and emphasizes following postal regulations for proper processing and delivery.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":26,"@type":70,"position":76},"https://docshare.wps.com/template/posters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/10-essentials-for-effective-postcard-design-practical-tips-and-structure/249493/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/10-essentials-for-effective-postcard-design-practical-tips-and-structure/249493.png","ImageObject",442,249,{"name":88,"@type":89},"Dipper","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-10","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":15},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"Why does postcard design affect direct mail response rates?","Question",{"text":108,"@type":109},"Targeting is primary, but design strongly influences how recipients engage with the message and whether they take action, impacting response rates.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What makes a headline effective in a postcard campaign?",{"text":113,"@type":109},"An effective headline grabs attention, addresses customer pain points, and supports the story so prospects spend more time with the mail piece.",{"name":115,"@type":106,"acceptedAnswer":116},"What information should a postcard include to drive conversions?",{"text":117,"@type":109},"It should include a clear offer, scannable subheads and body copy, a straightforward call to action, and prominent contact information to help recipients take the next step.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},249493,1790365488,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":25,"category_name":26,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":15,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},1374404997633,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","10 Essentials for Effective Postcard Design  \nWhile securing a targeted mailing list is first priority in the world of direct mail marketing, design is a secondary factor that can greatly affect your response rates. Follow these top 10 tips to create postcard campaigns that perform.  \nHEADLINE HERE.  \nSubheadline Subheadline .  \nSubheadline Subheadline .  \nGive us a call today!  \n[123.456.7890 | website.com](123.456.7890 | website.com)  \nFORMAT  \nWhile our example format is a standard postcard, there are many other postal-friendly products to choose from. Sumo Size® cards, to 3-panel folded products, to custom die-cut shapes – the ideas to wow your audience are endless!  \nHEADLINE  \nHeadlines are meant to grab attention, speak to customers’ pain points, or bring attention to the story you’re telling. Craft headlines that provoke thinking – so prospects hold on to your mail piece longer.  \nIMAGERY  \nImages and graphics should be relevant to your brand and interesting enough to make viewers hang on to your mail piece for a few seconds, considering your company’s message or offer.  \n20%  \nOFF  \nOFFER  \nMotivate your audience to take action with a too-goodto-ignore offer. From physical coupons to online offer codes, your money-saving offer is the most important piece of your direct mail campaign.  \nSUBHEAD   \nSubheads work as support content to the main headline, or as mini headlines that help organize thoughts and different blocks of content. Viewers will scan your piece quickly, so use subheads to your advantage.  \nBODY COPY  \nImages and graphics should be relevant to your brand and interesting enough to make viewers hang on to your mail piece for a few seconds, considering your company’s message or offer.  \nCALL TO ACTION  \nA call to action (CTA) is the immediate action you want prospects to take, such as “call today” or “sign-up online.” Make sure it’s clear, simple and directs them to make the next move with the right contact information.  \nCONTACT INFO  \nGiving users the tools to follow-up with your mail piece is imperative to your campaign’s success. That’s why contact information needs to stand out and is typically paired with the call to action.  \n~~ ~~ LOGO  \nMake your brand presence known with your company’s logo and/or name. It’s important that prospects immediately recognize your brand, so they can follow-up with the correct place of business.  \nPOSTAL  \nREGULATIONS  \nBe sure to follow the USPS’requirements for designed mail pieces to be properly processed and delivered, at a minimum cost. This may include special dimensions, clear zones, mailing panel details, folds and more.  \nGet Direct Mail Design Help  \nFind a wealth of information [at modernpostcard.com](at modernpostcard.com)[ ](at modernpostcard.com)[or call our expert team directly at](or call our expert team directly at 800.959.8365.)[ 800.959.8365](or call our expert team directly at 800.959.8365.)[.](or call our expert team directly at 800.959.8365.)","cbCain3DkyCFbuG4","https://ap.wps.com/l/cbCain3DkyCFbuG4","pdf",169650,"English","# 10 Essentials for Effective Postcard Design\n## Format and Product Options\n## Headline, Imagery, and Offer\n## Subheads, Body Copy, and CTA\n## Contact Info, Logo, and Postal Regulations","[{\"question\":\"Why does postcard design affect direct mail response rates?\",\"answer\":\"Targeting is primary, but design strongly influences how recipients engage with the message and whether they take action, impacting response rates.\"},{\"question\":\"What makes a headline effective in a postcard campaign?\",\"answer\":\"An effective headline grabs attention, addresses customer pain points, and supports the story so prospects spend more time with the mail piece.\"},{\"question\":\"What information should a postcard include to drive conversions?\",\"answer\":\"It should include a clear offer, scannable subheads and body copy, a straightforward call to action, and prominent contact information to help recipients take the next step.\"}]","10 Essentials For Effective Postcard Design - Practical Tips and Structure | PDF",1789252084]