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Villa Tani Indonesia","","Perancangan ulang identitas visual PT. Villa Tani Indonesia dilakukan untuk mengatasi masalah logo yang terlalu mirip dengan PT. Villa Ternak Indonesia sehingga masyarakat sering keliru mengidentifikasi perusahaan. Identitas visual diposisikan sebagai bahasa visual dan verbal yang mampu mengomunikasikan secara jelas, membedakan dari kompetitor, serta menjaga konsistensi citra brand. Metode meliputi observasi, wawancara, kuesioner, dan studi pustaka, dengan analisis SWOT dan STP untuk menyusun creative brief. Konsep visual yang dihasilkan mengarah pada gaya milenial, minimalis, dan natural, lalu diwujudkan melalui proses desain hingga diperoleh solusi yang sesuai.",{"@graph":51,"@context":106},[52,68,89],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":39,"@type":58,"position":64},"https://docshare.wps.com/id/template/umum/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/visual-identity-redesign-for-pt-villa-tani-indonesia/204543/",4,{"url":66,"name":47,"@type":69,"image":70,"author":75,"headline":47,"publisher":78,"fileFormat":81,"inLanguage":45,"description":49,"dateModified":82,"datePublished":83,"encodingFormat":81,"isAccessibleForFree":84,"interactionStatistic":85},"DigitalDocument",{"url":71,"@type":72,"width":73,"height":74},"https://docshare.wps.com/thumbnails/visual-identity-redesign-for-pt-villa-tani-indonesia/204543.png","ImageObject",442,249,{"name":76,"@type":77},"Ethan Miller","Person",{"url":56,"name":79,"@type":80},"DocShare","Organization","application/pdf","2026-09-21","2026-09-05",true,{"@type":86,"interactionType":87,"userInteractionCount":61},"InteractionCounter",{"@type":88},"ViewAction",{"@type":90,"mainEntity":91},"FAQPage",[92,98,102],{"name":93,"@type":94,"acceptedAnswer":95},"Mengapa perlu perancangan ulang identitas visual PT. Villa Tani Indonesia?","Question",{"text":96,"@type":97},"Karena identitas visual/logo yang digunakan sebelumnya terlalu mirip dengan PT. Villa Ternak Indonesia, sehingga banyak orang keliru mengenali PT. Villa Tani Indonesia.","Answer",{"name":99,"@type":94,"acceptedAnswer":100},"Metode apa yang digunakan dalam perancangan konsep visual?",{"text":101,"@type":97},"Metode meliputi observasi, wawancara, penyebaran kuesioner, dan studi pustaka.",{"name":103,"@type":94,"acceptedAnswer":104},"Apa hasil analisis dan konsep visual yang diperoleh?",{"text":105,"@type":97},"Data yang diperoleh meliputi profil klien, consumer insight, competitor, dan product knowledge, kemudian dianalisis menggunakan SWOT dan STP untuk menghasilkan konsep visual milenial, minimalis, dan natural.","https://schema.org",{"og:url":66,"og:type":108,"og:title":47,"og:site_name":79,"og:description":49},"article",{"robots":110,"canonical":66},"index,follow",{"doc_id":112,"site_id":44},204543,1789994282,{"code":4,"msg":5,"data":115},{"doc_id":112,"user_id":116,"nickname":76,"user_avatar":117,"doc_module":9,"category_id":38,"category_name":39,"doc_title":47,"doc_description":49,"doc_content":118,"file_id":119,"file_url":120,"file_type":121,"file_size":122,"view_count":61,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":123,"language":124,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":125,"faqs":126,"seo_title":127,"seo_description":49,"update_tm":128,"read_time":129},687207017582,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","TUGAS AKHIR  \nSPESIFIKASI PROYEK DESAIN  \nPERANCANGAN ULANG IDENTITAS VISUAL  \nPT. VILLA TANI INDONESIA  \nDiajukan sebagai Persyaratan Kelulusan Sarjana Terapan Program Studi Desain Grafis Jurusan Teknik Grafika Penerbitan Politeknik Negeri Jakarta  \nOleh:  \nSYAHRUL RAMADHAN 5017020022  \nJURUSAN TEKNIK GRAFIKA PENERBITAN POLITEKNIK NEGERI JAKARTA  \nDEPOK  \n2021  \nABSTRAK  \nIdentitas visual adalah bahasa visual dan verbal dari suatu brand atau merek, termasuk juga pada media pengaplikasiannya yang dapat mengkomunikasikandenganjelas, membedakan dengan kompetitor dan konsisten mengenai citra brand. PT. Villa Tani Indonesia merupakan salah satu perusahaan pertanian yang baruberpisah dari PT. Villa Ternak Indonesia dengan mendirikan usaha barunya padatahun 2020 dibidang pertanian, berdirinya PT. Villa Tani Indonesia didasari karenamelihat potensi dan kebutuhan akan sesuatu dari sektor pertanian yang begitu besar serta melihat keperihatinan akan kondisi SDM pertanian di Indonesia khususnya di wilayah Banten dan sekitarnya yang masih kurang.saat ini PT. Villa Tani Indonesia sudah mempunyai berbagai macam jenis usaha, dalam meningkatkan pertanian, namun perusahaan memiliki permasalahan yang dimiliki seperti identitas visual atau logo yang digunakan sama persis dengan PT. Villa Ternak Indonesia sehinga masih banyak orang atau masyarakat yang belum mengenali PT. Villa Tani Indonesia sehingga sering salah dalam mengidentifikasinya sebagai perusahaanyang masih satu kepemilikan dengan PT. Villa Ternak Indonesia, oleh karena itu perlunya penerapan konsep visual yang baik dan sesuai dengan citra perusahaan. Metode yang digunakan dalam perancangan konsep visual adalah dengan metode pengumpulan data secara observasi, wawancara, penyebaran kuesioner dan studi pustaka. Hasil yang didapat berupa profil klien, consumer insight, competitor dan product knowledge. Data yang sudah didapat dianalisis menggunakan SWOT dan STP yang kemudian dikumpulkan dalam creative brief, hasil analisis didapatkan mengenai konsep visual yang digunakan adalah milenial, minimalis, dan natural yang didapat dari pengolahan data yang telah didapat. Kemudian hasil tersebut dilanjutkan pada proses desain untuk menemukan objek visual. Simpulan yang didapat adalah solusi yang diberikan sudah tepat dengan permasalahan yang diangkat, didukung dengan penggunaan teori yang sesuai dengan perancangandesain  \nKata kunci: Logo, Identitas Visual, Pertanian, Desain Grafis  \niv  \nABSTRACT  \nVisual Identity is a visual language and verbal of a brand or brand, also inner nutmeg media that can communicate clearly, distinguish from competitors and consistent regarding the image. PT. Villa Tani Indonesian is one of the new agricultural companies separated from PT. Villa Ternak Indonesia by establishing a new business of Pala 2020 in agriculture, the establishment of PT. Villa Tani Indonesian is based on seeing potential and the need for something from a large large sector and seeing the condition of agricultural HR conditions in Indonesia, especially in the Banten region and surrounding areas is still lacking. When PT. Villa Tani Indonesia already have a variety of types of businesses, in increasing agriculture, but it has problems owned by a visual identity or logo used by PT. Villa Ternak Indonesian so there are still many people or people who have not recognized PT. Villa Tani Indonesia so that is often wrong in counteracting Siabai companies that are still one ownership with PT. Villa Ternak Indonesian, therefore the implementation of the application of a good visual concept and in accordance with the image of the company. The method used in designing visual concepts is with observation data collection methods, interviews, deployment of sendu and literature studies. The results obtained by the client profile, consumer insight, competitors and product knowledge. Data that has been found analyzed using SWOT and STP which is then in short creative, the results of the analysis are obtained abo","cbCaisFyaudlXMvQ","https://ap.wps.com/l/cbCaisFyaudlXMvQ","pdf",17988160,58,"Indonesian","# Abstrak\n# Metode dan Analisis\n## Pengumpulan Data\n## SWOT dan STP\n# Hasil Konsep Visual\n# Simpulan\n# Prakata","[{\"question\":\"Mengapa perlu perancangan ulang identitas visual PT. Villa Tani Indonesia?\",\"answer\":\"Karena identitas visual/logo yang digunakan sebelumnya terlalu mirip dengan PT. Villa Ternak Indonesia, sehingga banyak orang keliru mengenali PT. Villa Tani Indonesia.\"},{\"question\":\"Metode apa yang digunakan dalam perancangan konsep visual?\",\"answer\":\"Metode meliputi observasi, wawancara, penyebaran kuesioner, dan studi pustaka.\"},{\"question\":\"Apa hasil analisis dan konsep visual yang diperoleh?\",\"answer\":\"Data yang diperoleh meliputi profil klien, consumer insight, competitor, dan product knowledge, kemudian dianalisis menggunakan SWOT dan STP untuk menghasilkan konsep visual milenial, minimalis, dan natural.\"}]","Perancangan Ulang Identitas Visual PT. Villa Tani Indonesia | PDF",1788574062,20]