[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-id-113":3,"doc-seo-190807-113":41,"doc-detail-190807-id":114},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":4,"slug":12},178,1,"Template","Faktur","faktur",{"id":14,"doc_module":9,"doc_module_name":10,"category_name":15,"show_sort_weight":4,"slug":16},192,"Formulir","formulir-192",{"id":18,"doc_module":9,"doc_module_name":10,"category_name":19,"show_sort_weight":4,"slug":20},180,"Media Sosial","media-sosial",{"id":22,"doc_module":9,"doc_module_name":10,"category_name":23,"show_sort_weight":4,"slug":24},179,"Poster","poster",{"id":26,"doc_module":9,"doc_module_name":10,"category_name":27,"show_sort_weight":4,"slug":28},176,"Presentasi","presentasi",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":4,"slug":32},177,"Resume","resume",{"id":34,"doc_module":9,"doc_module_name":10,"category_name":35,"show_sort_weight":4,"slug":36},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":38,"doc_module":9,"doc_module_name":10,"category_name":39,"show_sort_weight":4,"slug":40},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":42,"data":43},"ok",{"site_id":44,"language":45,"slug":46,"title":47,"keywords":48,"description":49,"schema_data":50,"social_meta":107,"head_meta":109,"extra_data":111,"updated_unix":113},113,"id","the-effect-of-price-and-product-image-on-purchase-decision-regression-and-validity-reliability-tests","Pengaruh Harga dan Citra Produk Terhadap Keputusan Pembelian - Analisis Regresi dan Uji Validitas Reliabilitas","","Penelitian menganalisis pengaruh Harga (X1) dan Citra Produk (X2) terhadap Keputusan Pembelian (Y) menggunakan pengujian validitas, reliabilitas, serta analisis regresi. Nilai korelasi r hitung tiap indikator berada di atas r tabel (0,254) dengan status valid. Koefisien reliabilitas menunjukkan seluruh variabel reliabel (Cronvach’s Alpha: Harga 0,834; Citra Produk 0,813; Keputusan Pembelian 0,774). Model regresi menyatakan Harga (B=0,425; Sig.=0,000) dan Citra Produk (B=0,591; Sig.=0,000) berpengaruh signifikan terhadap keputusan pembelian.",{"@graph":51,"@context":106},[52,68,89],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":39,"@type":58,"position":64},"https://docshare.wps.com/id/template/umum/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/the-effect-of-price-and-product-image-on-purchase-decision-regression-and-validity-reliability-tests/190807/",4,{"url":66,"name":47,"@type":69,"image":70,"author":75,"headline":47,"publisher":78,"fileFormat":81,"inLanguage":45,"description":49,"dateModified":82,"datePublished":83,"encodingFormat":81,"isAccessibleForFree":84,"interactionStatistic":85},"DigitalDocument",{"url":71,"@type":72,"width":73,"height":74},"https://docshare.wps.com/thumbnails/the-effect-of-price-and-product-image-on-purchase-decision-regression-and-validity-reliability-tests/190807.png","ImageObject",442,249,{"name":76,"@type":77},"Miles","Person",{"url":56,"name":79,"@type":80},"DocShare","Organization","application/pdf","2026-09-21","2026-09-03",true,{"@type":86,"interactionType":87,"userInteractionCount":61},"InteractionCounter",{"@type":88},"ViewAction",{"@type":90,"mainEntity":91},"FAQPage",[92,98,102],{"name":93,"@type":94,"acceptedAnswer":95},"Bagaimana hasil uji validitas untuk variabel Harga (X1), Citra Produk (X2), dan Keputusan Pembelian (Y)?","Question",{"text":96,"@type":97},"Seluruh indikator pada Harga (X1), Citra Produk (X2), dan Keputusan Pembelian (Y) memiliki r hitung lebih besar daripada r tabel 0,254 sehingga berstatus valid.","Answer",{"name":99,"@type":94,"acceptedAnswer":100},"Apakah instrumen penelitian reliabel berdasarkan Cronbach’s Alpha?",{"text":101,"@type":97},"Ya. Cronbach’s Alpha menunjukkan Harga 0,834, Citra Produk 0,813, dan Keputusan Pembelian 0,774 dengan kategori reliabel sesuai standar yang digunakan pada dokumen.",{"name":103,"@type":94,"acceptedAnswer":104},"Apakah Harga dan Citra Produk berpengaruh signifikan terhadap Keputusan Pembelian?",{"text":105,"@type":97},"Ya. Koefisien regresi menunjukkan Harga berpengaruh signifikan (Sig. 0,000) dan Citra Produk juga berpengaruh signifikan (Sig. 0,000) terhadap Keputusan Pembelian.","https://schema.org",{"og:url":66,"og:type":108,"og:title":47,"og:site_name":79,"og:description":49},"article",{"robots":110,"canonical":66},"index,follow",{"doc_id":112,"site_id":44},190807,1789969378,{"code":4,"msg":5,"data":115},{"doc_id":112,"user_id":116,"nickname":76,"user_avatar":117,"doc_module":9,"category_id":38,"category_name":39,"doc_title":47,"doc_description":49,"doc_content":118,"file_id":119,"file_url":120,"file_type":121,"file_size":122,"view_count":61,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":123,"language":124,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":125,"faqs":126,"seo_title":127,"seo_description":49,"update_tm":128,"read_time":64},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","| Variabel | Pernyataan | r (hitung) | r (table) | Status |\n| --- | --- | --- | --- | --- |\n| Harga\u003Cbr>(X1) | 1 | 0,777 | 0,254 | Valid |\n|  | 2 | 0,623 | 0,254 | Valid |\n|  | 3 | 0,770 | 0,254 | Valid |\n|  | 4 | 0,867 | 0,254 | Valid |\n|  | 5 | 0,739 | 0,254 | Valid |\n|  | 6 | 0,659 | 0,254 | Valid |\n| Citra Produk\u003Cbr>(X2) | 1 | 0,659 | 0,254 | Valid |\n|  | 2 | 0,623 | 0,254 | Valid |\n|  | 3 | 0,783 | 0,254 | Valid |\n|  | 4 | 0,821 | 0,254 | Valid |\n|  | 5 | 0,726 | 0,254 | Valid |\n|  | 6 | 0,706 | 0,254 | Valid |\n| Keputusan\u003Cbr>Pembelian | 1 | 0,609 | 0,254 | Valid |\n|  | 2 | 0,479 | 0,254 | Valid |\n\n\n| (Y) | 3 | 0,700 | 0,254 | Valid |\n| --- | --- | --- | --- | --- |\n|  | 4 | 0,711 | 0,254 | Valid |\n|  | 5 | 0,640 | 0,254 | Valid |\n|  | 6 | 0,625 | 0,254 | Valid |\n|  | 7 | 0,15 | 0,254 | Valid |\n|  | 8 | 0,626 | 0,254 | Valid |\n\n\n| Variabel | Cronvach’s Alpha | Standar Reabilitas | Ket |\n| --- | --- | --- | --- |\n| Harga (X1) | 0,834 | 0,06 | Reliabel |\n| Citra Produk (X2) | 0,813 | 0,06 | Reliabel |\n| Keputusan Pembelian (Y) | 0,774 | 0,06 | Reliabel |\n\n| Coefficientsa |  |  |  |  |  |  |  |  |\n| --- | --- | --- | --- | --- | --- | --- | --- | --- |\n| Model |  | Unstandardized\u003Cbr>Coefficients |  | Standardized\u003Cbr>Coefficients | t | Sig. | Collinearity\u003Cbr>Statistics |  |\n|  |  | B | Std. Error | Beta |  |  | Tolerance | VIF |\n| 1 | (Constant) | 9.020 | 2.338 |  | 3.857 | .000 |  |  |\n|  | HARGA | .425 | .093 | .413 | 4.562 | .000 | .628 | 1.592 |\n|  | CITRA PRODUK | .591 | .102 | .522 | 5.771 | .000 | .628 | 1.592 |\n| a. Dependent Variable: KEPUTUSAN PEMBELIAN |  |  |  |  |  |  |  |  |\n\n\n| Coefficientsa |  |  |  |  |  |  |\n| --- | --- | --- | --- | --- | --- | --- |\n| Model |  | Unstandardized\u003Cbr>Coefficients |  | Standardized\u003Cbr>Coefficients | t | Sig. |\n|  |  | B | Std. Error | Beta |  |  |\n| 1 | (Constant) | 9.020 | 2.338 |  | 3.857 | .000 |\n|  | HARGA X1 | .425 | .093 | .413 | 4.562 | .000 |\n|  | CITRA PRODUK X2 | .591 | .102 | .522 | 5.771 | .000 |\n| a. Dependent Variable: KEPUTUSAN PEMBELIAN Y |  |  |  |  |  |  |\n\n\n| ANOVAa |  |  |  |  |  |  |\n| --- | --- | --- | --- | --- | --- | --- |\n| Model |  | Sum of Squares | Df | Mean Square | F | Sig. |\n| 1 | Regression | 339.257 | 2 | 169.628 | 68.609 | .000b |\n|  | Residual | 140.927 | 57 | 2.472 |  |  |\n|  | Total | 480.183 | 59 |  |  |  |\n| a. Dependent Variable: KEPUTUSAN PEMBELIAN Y |  |  |  |  |  |  |\n| b. Predictors: (Constant), HARGA X1, CITRA PRODUK X2 |  |  |  |  |  |  |","cbCaik7wYFzVEGSl","https://ap.wps.com/l/cbCaik7wYFzVEGSl","pdf",222731,8,"Indonesian","# Uji Validitas Variabel\n## Harga (X1)\n## Citra Produk (X2)\n## Keputusan Pembelian (Y)\n# Uji Reliabilitas (Cronbach’s Alpha)\n# Analisis Regresi Linear Berganda\n## Koefisien Regresi dan Signifikansi\n## Uji F (ANOVA)","[{\"question\":\"Bagaimana hasil uji validitas untuk variabel Harga (X1), Citra Produk (X2), dan Keputusan Pembelian (Y)?\",\"answer\":\"Seluruh indikator pada Harga (X1), Citra Produk (X2), dan Keputusan Pembelian (Y) memiliki r hitung lebih besar daripada r tabel 0,254 sehingga berstatus valid.\"},{\"question\":\"Apakah instrumen penelitian reliabel berdasarkan Cronbach’s Alpha?\",\"answer\":\"Ya. Cronbach’s Alpha menunjukkan Harga 0,834, Citra Produk 0,813, dan Keputusan Pembelian 0,774 dengan kategori reliabel sesuai standar yang digunakan pada dokumen.\"},{\"question\":\"Apakah Harga dan Citra Produk berpengaruh signifikan terhadap Keputusan Pembelian?\",\"answer\":\"Ya. Koefisien regresi menunjukkan Harga berpengaruh signifikan (Sig. 0,000) dan Citra Produk juga berpengaruh signifikan (Sig. 0,000) terhadap Keputusan Pembelian.\"}]","Pengaruh Harga dan Citra Produk Terhadap Keputusan Pembelian - Analisis Regresi dan Uji Validitas Reliabilitas | PDF",1788405061]