[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-id-113":3,"doc-seo-233435-113":41,"doc-detail-233435-id":108},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":4,"slug":12},178,1,"Template","Faktur","faktur",{"id":14,"doc_module":9,"doc_module_name":10,"category_name":15,"show_sort_weight":4,"slug":16},192,"Formulir","formulir-192",{"id":18,"doc_module":9,"doc_module_name":10,"category_name":19,"show_sort_weight":4,"slug":20},180,"Media Sosial","media-sosial",{"id":22,"doc_module":9,"doc_module_name":10,"category_name":23,"show_sort_weight":4,"slug":24},179,"Poster","poster",{"id":26,"doc_module":9,"doc_module_name":10,"category_name":27,"show_sort_weight":4,"slug":28},176,"Presentasi","presentasi",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":4,"slug":32},177,"Resume","resume",{"id":34,"doc_module":9,"doc_module_name":10,"category_name":35,"show_sort_weight":4,"slug":36},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":38,"doc_module":9,"doc_module_name":10,"category_name":39,"show_sort_weight":4,"slug":40},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":42,"data":43},"ok",{"site_id":44,"language":45,"slug":46,"title":47,"keywords":48,"description":49,"schema_data":50,"social_meta":101,"head_meta":103,"extra_data":105,"updated_unix":107},113,"id","swot-analysis-training-for-mapping-school-potential-efforts-to-improve-new-student-recruitment-at-muhammadiyah-schools","Pelatihan Analisis SWOT dalam Pemetaan Potensi Sekolah - Upaya Peningkatan Rekrutmen Peserta Didik Baru di Sekolah Muhammadiyah","","Pelatihan ini membahas analisis SWOT sebagai pendekatan untuk menilai potensi sekolah secara menyeluruh pada aspek internal maupun eksternal. Kelangsungan sekolah sangat dipengaruhi oleh hasil penerimaan siswa baru sebagai pelanggan pendidikan, sehingga sekolah memerlukan rencana yang matang untuk menjaga kualitas layanan. SWOT berfungsi mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman, sekaligus memetakan potensi yang dapat dijadikan alat pemasaran/promosi. Di era disrupsi, kegiatan ini dirancang agar personil sekolah mampu mengimplementasikannya secara komprehensif, menghasilkan langkah strategis rekrutmen yang rasional dan realistis.",{"@graph":51,"@context":100},[52,68,83],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":27,"@type":58,"position":64},"https://docshare.wps.com/id/template/presentasi/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/swot-analysis-training-for-mapping-school-potential-efforts-to-improve-new-student-recruitment-at-muhammadiyah-schools/233435/",4,{"url":66,"name":47,"@type":69,"author":70,"headline":47,"publisher":73,"fileFormat":76,"inLanguage":45,"description":49,"dateModified":77,"datePublished":77,"encodingFormat":76,"isAccessibleForFree":78,"interactionStatistic":79},"DigitalDocument",{"name":71,"@type":72},"Mali","Person",{"url":56,"name":74,"@type":75},"DocShare","Organization","application/pdf","2026-09-10",true,{"@type":80,"interactionType":81,"userInteractionCount":4},"InteractionCounter",{"@type":82},"ViewAction",{"@type":84,"mainEntity":85},"FAQPage",[86,92,96],{"name":87,"@type":88,"acceptedAnswer":89},"Mengapa era disrupsi menjadi tantangan bagi sekolah dalam rekrutmen siswa baru?","Question",{"text":90,"@type":91},"Era disrupsi meningkatkan dinamika persaingan sehingga sekolah dituntut tetap eksis. Jika layanan tidak mampu bersaing, animo calon peserta didik cenderung menurun.","Answer",{"name":93,"@type":88,"acceptedAnswer":94},"Apa peran analisis SWOT dalam peningkatan kualitas layanan pendidikan?",{"text":95,"@type":91},"Analisis SWOT mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman agar tersusun perencanaan yang matang. Hasilnya membantu refleksi kualitas layanan serta mendukung langkah strategis pengembangan sekolah.",{"name":97,"@type":88,"acceptedAnswer":98},"Bagaimana SWOT membantu sekolah dalam pemasaran atau promosi rekrutmen siswa baru?",{"text":99,"@type":91},"SWOT memetakan potensi sekolah yang kemudian dapat dikonstruksi menjadi alat pemasaran/promosi. Pemetaan ini dapat menghasilkan strategi yang mendukung proses penerimaan siswa baru.","https://schema.org",{"og:url":66,"og:type":102,"og:title":47,"og:site_name":74,"og:description":49},"article",{"robots":104,"canonical":66},"index,follow",{"doc_id":106,"site_id":44},233435,1789077938,{"code":4,"msg":5,"data":109},{"doc_id":106,"user_id":110,"nickname":71,"user_avatar":111,"doc_module":9,"category_id":26,"category_name":27,"doc_title":47,"doc_description":49,"doc_content":112,"file_id":113,"file_url":114,"file_type":115,"file_size":116,"view_count":4,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":117,"language":118,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":119,"faqs":120,"seo_title":121,"seo_description":49,"update_tm":107,"read_time":64},2336475104362,"https://ap-avatar.wpscdn.com/avatar/22000c4c46a41b752dd?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786595829695023868","Pelatihan Analisis SWOT dalam Pemetaan Potensi Sekolah sebagai Upaya Peningkatan Rekrutmen Peserta Didik Baru di Sekolah Muhammadiyah  \nSwot Analysis Training in Mapping School potential as an effort to improve the recruitment of new students in Muhammadiyah School  \nSofyan Rofi1, Toni Herlambang2, Dahani Kusumawati3  \n1,2 Universitas Muhammadiyah Jember, 3 Universitas Bondowoso  \nEmail: [sofyan.rofi@unmuhjember.ac.id](sofyan.rofi@unmuhjember.ac.id)*  \nAbstract, Analysis of school potential must be able to be carried out thoroughly in various aspects related to the management of the institution/school, both internal and external. This context is closely related to the continuity or existence of the institution/school itself. This reality is because the continuity of institutions/schools depends on the results ofaccepting new students as educational customers, so that institutions/schools have sufficient funding for the educational service process. One step that institutions/schools can use to reflect the quality of services provided is to use a SWOT analysis. The main function of a SWOT analysis is to identify strengths, weaknesses, opportunities and threats to an institution/school, so that it can be reflected in a mature plan for providing quality educational services. On the other hand, the use of SWOT can map the potential of the institution/school, which can then be constructed as a toolfor marketing/promotion of the institution/school itself. The importance of SWOT analysis in the current era of disruption has not been matched by the personal ability of institutions/schools to implement it comprehensively. As a result, of these conditions, marketing steps for institutions/schools only take place culturally, there are no strategic steps that can be constructed to be utilized in the process of accepting/recruiting new students. This activity is carried out as a community service activity program which is packaged in the form of training, SWOT training for institutional/school personnel directly so that it has an impact on creativity and work programs that are rational and realistic in an effort to improve the quality of educational services provided by the school. Identification of weaknesses can be an opportunity in mapping the school's potential, so that strategic steps for school development can be taken which can have an impact on generating public interest in the school.  \nKeywords: Training, SWOT analysis, Improvement, Recruitment.  \nAbstrak, Analisis terhadap potensi sekolah harus mampu dilakukan secara menyeluruh dalam berbagai aspek berkaitan dengan pengelolaan lembaga/sekolah, baik internal maupun eksternal. Konteks tersebut sangat berkaitan erat dengan kelangsungan atau eksistensi lembaga/sekolah itu sendiri. Realitas ini dikarenakan kelangsungan lembaga/sekolah tergantung pada hasil penerimaan siswa baru sebagai customer ataupelanggan pendidikan, sehingga lembaga/sekolah memilikipendanaanyang cukup untuk proses pelayanan pendidikan. Salah satu langkah yang dapat dimanfaatkan lembaga/sekolah dalam merefleksikan kualitas layananyang diberikan dapat menggunakan analisis SWOT. Fungsi utama dari analisis SWOT adalah mengidentifikasi kekuatan, kelemahan, peluang dan ancaman terhadap lembaga/sekolah, sehingga mampu terefleksikan dalamsebuah perancanaan yang matang dalam menghadirkan kualitas layanan pendidikan. Penggunaan SWOT disisi lain dapat memetakan potensi lembaga/sekolah, yang kemudian dapat dikontruksi sebagai alat untuk pemasaran/promosilembaga/sekolah itu sendiri. Pentingnya analisis SWOT di era disrupsi saat ini, belum diimbangi kemampuan personal lembaga/sekolah dalam mengimplementasikannya secara komprehensif. Akibat dari kondisi tersebut, langkah pemasaran lembaga/sekolah hanya berlangsung secara kultural, tidak ada langkah strategisyang mampu dikonstruksi untuk dimanfaatkandalam rangkaproses penerimaan/rekruitmen siswa baru. Kegiatan ini dilaksanakan sebagai program kegiatan pengabdian pada Masyarakat y","cbCaioXCzqRplB1W","https://ap.wps.com/l/cbCaioXCzqRplB1W","pdf",305446,8,"Indonesian","# Pendahuluan\n## Tantangan era disrupsi pada rekrutmen siswa baru\n## Faktor penyebab kegagalan rekruitmen\n## Implikasi kualitas layanan terhadap animo pendaftaran\n# Konsep analisis SWOT dan pemetaannya","[{\"question\":\"Mengapa era disrupsi menjadi tantangan bagi sekolah dalam rekrutmen siswa baru?\",\"answer\":\"Era disrupsi meningkatkan dinamika persaingan sehingga sekolah dituntut tetap eksis. Jika layanan tidak mampu bersaing, animo calon peserta didik cenderung menurun.\"},{\"question\":\"Apa peran analisis SWOT dalam peningkatan kualitas layanan pendidikan?\",\"answer\":\"Analisis SWOT mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman agar tersusun perencanaan yang matang. Hasilnya membantu refleksi kualitas layanan serta mendukung langkah strategis pengembangan sekolah.\"},{\"question\":\"Bagaimana SWOT membantu sekolah dalam pemasaran atau promosi rekrutmen siswa baru?\",\"answer\":\"SWOT memetakan potensi sekolah yang kemudian dapat dikonstruksi menjadi alat pemasaran/promosi. Pemetaan ini dapat menghasilkan strategi yang mendukung proses penerimaan siswa baru.\"}]","Pelatihan Analisis SWOT dalam Pemetaan Potensi Sekolah - Upaya Peningkatan Rekrutmen Peserta Didik Baru di Sekolah Muhammadiyah | PDF"]