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Penelitian ini bertujuan memahami cara platform tetap relevan dan kompetitif di era digital dengan pendekatan studi literatur dari jurnal, artikel, serta sumber online.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/template/umum/","Umum",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/template/swot-analysis-on-strategic-management-in-online-shopping-platforms/233857/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/swot-analysis-on-strategic-management-in-online-shopping-platforms/233857.png","ImageObject",442,249,{"name":42,"@type":43},"Paura","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-20","2026-09-10",true,{"@type":52,"interactionType":53,"userInteractionCount":22},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"Mengapa analisis SWOT penting dalam manajemen stratejik platform belanja online?","Question",{"text":62,"@type":63},"Analisis SWOT membantu platform mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman sehingga strategi yang disusun tepat untuk mempertahankan keunggulan kompetitif.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Apa tujuan penelitian tentang penerapan SWOT pada platform belanja online?",{"text":67,"@type":63},"Penelitian bertujuan memahami bagaimana platform tetap relevan dan kompetitif di era digital serta memberikan wawasan penerapan SWOT untuk mengembangkan strategi bisnis.",{"name":69,"@type":60,"acceptedAnswer":70},"Data apa yang digunakan dalam penelitian ini untuk menganalisis SWOT?",{"text":71,"@type":63},"Penelitian menggunakan studi literatur untuk mengumpulkan data dari jurnal, artikel, dan sumber online, lalu menganalisis faktor internal dan eksternal berdasarkan kerangka SWOT.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},233857,1789081469,{"code":4,"msg":81,"data":82},"success",[83,87,91,95,99,103,107,111],{"id":84,"doc_module":22,"doc_module_name":25,"category_name":85,"show_sort_weight":4,"slug":86},178,"Faktur","faktur",{"id":88,"doc_module":22,"doc_module_name":25,"category_name":89,"show_sort_weight":4,"slug":90},192,"Formulir","formulir-192",{"id":92,"doc_module":22,"doc_module_name":25,"category_name":93,"show_sort_weight":4,"slug":94},180,"Media 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Swot pada Manajemen Stratejik dalam Platform Belanja Online  \nAnnisa Karenina Ajie, Astrid Fitria Malik, Luthfia Salsabilla, Nanda Hamidah,  \nSalsabila Putri Setiawan, Suhartini  \nUniversitas Bhayangkara Jakarta Raya  \n[202210325109@mhs.ubharajaya.ac.id](202210325109@mhs.ubharajaya.ac.id), [202210325087@mhs.ubharajaya.ac.id](202210325087@mhs.ubharajaya.ac.id), [202210325092@mhs.ubharajaya.ac.id](202210325092@mhs.ubharajaya.ac.id), [202210325091@mhs.ubharajaya.ac.id](202210325091@mhs.ubharajaya.ac.id), [202210325089@mhs.ubharajaya.ac.id](202210325089@mhs.ubharajaya.ac.id), [202210325151@mhs.ubharajaya.ac.id](202210325151@mhs.ubharajaya.ac.id)  \nAlamat : Jl. Raya Perjuangan No.81, RT.003/RW.002, Marga Mulya, Kec. Bekasi Utara, Kota Bks,  \nJawa Barat 17143  \n[Korespondensi email :](Korespondensi email : 202210325151@mhs.ubharajaya.ac.id)[ 202210325151@mhs.ubharajaya.ac.id](Korespondensi email : 202210325151@mhs.ubharajaya.ac.id)  \nAbstract: The digital revolution has changed the way ofshopping, encouraging the growth of online shopping platforms that offer convenience for consumers. In intense market competition, SWOT analysis becomes important to help online shopping platforms identify strengths, weaknesses, opportunities and threats, and formulate strategies to maintain competitive advantages. The research aims to understand how these platforms can remain relevant and competitive in the digital era. This research uses literature studies to collect data from journals, articles and online sources, in order to analyze strengths, weaknesses, opportunities and threats in the strategic management of online shopping platforms. The results of this SWOT analysis are then used to formulate strategy recommendations that can improve the platform's operations and competitive position in thee-commerce market.  \nKeywords: Strategic Management, SWOT Analysis  \nAbstrak: Revolusi digital telah mengubah cara berbelanja, mendorong pertumbuhan platform belanja online yang menawarkan kemudahan bagi konsumen. Dalam persaingan pasar yang ketat, analisis SWOT menjadi penting untuk membantu platform belanja online mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman, sertamerumuskan strategi untuk mempertahankan keunggulan kompetitif. Penelitian bertujuan untuk memahami bagaimana platform ini dapat tetap relevan dan kompetitif di era digital. Penelitian ini menggunakan studi literaturuntuk mengumpulkan data dari jurnal, artikel, dan sumber online, guna menganalisis kekuatan, kelemahan, peluang, dan ancaman dalam manajemen strategis platform belanja online. Hasil analisis SWOT ini kemudian digunakan untuk merumuskan rekomendasi strategi yang dapat meningkatkan operasional dan posisi kompetitif platform dalam pasar e-commerce.  \nKata Kunci: Manajemen Stratejik, Analisis SWOT  \nPENDAHULUAN  \nPerkembangan teknologi di era digital telah mengubah banyak aspek kehidupan manusia, termasuk cara berbelanja. Revolusi digital membawa dampak signifikan terhadap berbagai sektor industri, salah satunya adalah industri ritel. Transformasi ini menciptakan platform belanja online yang menawarkan kemudahan dan kenyamanan bagi konsumen. Dengan adanya platform belanja online, konsumen tidak perlu lagi pergi ke toko fisik untuk membeli barang kebutuhan mereka. Hanya dengan beberapa klik, barang yang diinginkan dapat dikirim langsung ke rumah.  \nDi tengah persaingan yang semakin ketat, manajemen stratejik menjadi elemen krusialbagi perusahaan yang bergerak di bidang platform belanja online. Salah satu alat yang efektifdalam manajemen stratejik adalah analisis SWOT (Strengths, Weaknesses, Opportunities,  \nReceived Mei 01, 2024; Accepted Juni 06, 2024; Published Juni 30, 2024 * Suhartini, [202210325151@mhs.ubharajaya.ac.id](202210325151@mhs.ubharajaya.ac.id)  \nANALISIS SWOT PADA MANAJEMEN STRATEJIK DALAM PLATFORM BELANJA ONLINE  \nThreats). Analisis ini membantu perusahaan mengidentifikasikekuatan, kelemahan, peluang, dan ancaman yang dihadapi, sehingga dapat meru","cbCaitXJrGgr1GxF","https://ap.wps.com/l/cbCaitXJrGgr1GxF","pdf",1315466,14,"Indonesian","# PENDAHULUAN\n## Latar Belakang\n# TINJAUAN PUSTAKA\n## Pengertian Manajemen Stratejik","[{\"question\":\"Mengapa analisis SWOT penting dalam manajemen stratejik platform belanja online?\",\"answer\":\"Analisis SWOT membantu platform mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman sehingga strategi yang disusun tepat untuk mempertahankan keunggulan kompetitif.\"},{\"question\":\"Apa tujuan penelitian tentang penerapan SWOT pada platform belanja online?\",\"answer\":\"Penelitian bertujuan memahami bagaimana platform tetap relevan dan kompetitif di era digital serta memberikan wawasan penerapan SWOT untuk mengembangkan strategi bisnis.\"},{\"question\":\"Data apa yang digunakan dalam penelitian ini untuk menganalisis SWOT?\",\"answer\":\"Penelitian menggunakan studi literatur untuk mengumpulkan data dari jurnal, artikel, dan sumber online, lalu menganalisis faktor internal dan eksternal berdasarkan kerangka SWOT.\"}]","Analisis SWOT pada Manajemen Stratejik dalam Platform Belanja Online | PDF",5]