[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-id-113":3,"doc-seo-236357-113":41,"doc-detail-236357-id":108},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":4,"slug":12},178,1,"Template","Faktur","faktur",{"id":14,"doc_module":9,"doc_module_name":10,"category_name":15,"show_sort_weight":4,"slug":16},192,"Formulir","formulir-192",{"id":18,"doc_module":9,"doc_module_name":10,"category_name":19,"show_sort_weight":4,"slug":20},180,"Media Sosial","media-sosial",{"id":22,"doc_module":9,"doc_module_name":10,"category_name":23,"show_sort_weight":4,"slug":24},179,"Poster","poster",{"id":26,"doc_module":9,"doc_module_name":10,"category_name":27,"show_sort_weight":4,"slug":28},176,"Presentasi","presentasi",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":4,"slug":32},177,"Resume","resume",{"id":34,"doc_module":9,"doc_module_name":10,"category_name":35,"show_sort_weight":4,"slug":36},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":38,"doc_module":9,"doc_module_name":10,"category_name":39,"show_sort_weight":4,"slug":40},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":42,"data":43},"ok",{"site_id":44,"language":45,"slug":46,"title":47,"keywords":48,"description":49,"schema_data":50,"social_meta":101,"head_meta":103,"extra_data":105,"updated_unix":107},113,"id","pal-tv-communication-strategy-to-increase-advertising-quantity-advertising-communication-study","Strategi Komunikasi PAL TV Dalam Meningkatkan Kuantitas Iklan - Studi Komunikasi Iklan","","Penelitian ini membahas strategi komunikasi PAL TV dalam meningkatkan kuantitas iklan televisi. Iklan dipandang sebagai proses komunikasi massa yang melibatkan pemasang iklan untuk memengaruhi dan menumbuhkan minat khalayak. Semakin banyak penonton tertarik, menyukai, dan merespons baik, semakin besar peluang keuntungan bagi PAL TV dan pengiklan. Studi menggunakan pendekatan deskriptif kualitatif dengan teori hypodermic needle melalui observasi, wawancara, dan dokumentasi, serta menghasilkan enam langkah strategi utama.",{"@graph":51,"@context":100},[52,68,83],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":39,"@type":58,"position":64},"https://docshare.wps.com/id/template/umum/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/pal-tv-communication-strategy-to-increase-advertising-quantity-advertising-communication-study/236357/",4,{"url":66,"name":47,"@type":69,"author":70,"headline":47,"publisher":73,"fileFormat":76,"inLanguage":45,"description":49,"dateModified":77,"datePublished":77,"encodingFormat":76,"isAccessibleForFree":78,"interactionStatistic":79},"DigitalDocument",{"name":71,"@type":72},"Paura","Person",{"url":56,"name":74,"@type":75},"DocShare","Organization","application/pdf","2026-09-11",true,{"@type":80,"interactionType":81,"userInteractionCount":4},"InteractionCounter",{"@type":82},"ViewAction",{"@type":84,"mainEntity":85},"FAQPage",[86,92,96],{"name":87,"@type":88,"acceptedAnswer":89},"Mengapa iklan televisi penting bagi PAL TV?","Question",{"text":90,"@type":91},"Iklan menjadi sumber pemasukan dan menentukan peluang pengiklan untuk terus menayangkan produk atau jasa. Jika tidak ada pengiklan, stasiun televisi akan mengalami hambatan.","Answer",{"name":93,"@type":88,"acceptedAnswer":94},"Bagaimana rating dan share memengaruhi kuantitas iklan?",{"text":95,"@type":91},"Rating dan share yang tinggi menarik perusahaan pengiklan serta agency untuk memasang iklan. Program kemudian berpotensi tayang lebih panjang di jam sibuk.",{"name":97,"@type":88,"acceptedAnswer":98},"Langkah strategi komunikasi apa yang digunakan PAL TV untuk meningkatkan kuantitas iklan?",{"text":99,"@type":91},"Strateginya meliputi: menemukan dan mengenali pengiklan potensial, melakukan komunikasi yang baik, menyiapkan rate card, bernegosiasi, meningkatkan serta mengoptimalkan sumber daya manusia, dan menentukan segmentasi sesuai anggaran.","https://schema.org",{"og:url":66,"og:type":102,"og:title":47,"og:site_name":74,"og:description":49},"article",{"robots":104,"canonical":66},"index,follow",{"doc_id":106,"site_id":44},236357,1789104813,{"code":4,"msg":5,"data":109},{"doc_id":106,"user_id":110,"nickname":71,"user_avatar":111,"doc_module":9,"category_id":38,"category_name":39,"doc_title":47,"doc_description":49,"doc_content":112,"file_id":113,"file_url":114,"file_type":115,"file_size":116,"view_count":4,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":117,"language":118,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":119,"faqs":120,"seo_title":121,"seo_description":49,"update_tm":107,"read_time":67},13056712833777,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Strategi Komunikasi PAL TV dalam Meningkatkan  \nKuantitas Iklan  \nRahmi Alfina, Fifi Hasmawati, Muhammad Randicha Hamandia Universitas Islam Negeri Raden Fatah Palembang  \n [rahmialfina1008@gmail.com](rahmialfina1008@gmail.com1)[1](rahmialfina1008@gmail.com1)  \n [fifihasmawati@radenfatah.ac.id](fifihasmawati@radenfatah.ac.id2)[2](fifihasmawati@radenfatah.ac.id2)  \n  [mrandichahamandia_uin@radenfatah.ac.id](mrandichahamandia_uin@radenfatah.ac.id3)[3](mrandichahamandia_uin@radenfatah.ac.id3)  \nSubmitted: 2025-05-20 Revised: 2025-05-30 Accepted: 2025-06-03  \n\n| ABSTRACT:\u003Cbr>This thesis is entitled \"PALTV Communication Strategy in Increasing Advertising Quantity\". Television is audiovisual, every image and sound usually contains an invitation and persuasion. The existence of television as an electronic mass media is able to disseminate information quickly and is able to reach a large number of viewers at the same time. Advertising products or services on PALTV is expected to be able to influence and foster a sense of interest in the audience. The more people are interested, like and are well received by the audience, the greater the opportunity for PALTV and advertisers to make a profit, this can be an attraction for other advertisers to advertise their products or services so that the quantity of advertising on PALTV increases. The purpose of the study was to determine how the communication strategy used by PALTV in increasing the quantity of advertising. The study used a qualitative descriptive approach and used the hypodermic needle theory. Data collection techniques through observation, interviews, and documentation. The results of the study showed that the communication strategy used by PALTV in increasing the quantity of advertising included, 1. Finding and recognizing potential advertisers, 2. Carrying out good communication, 3. Preparing the rate card to be offered, 4. Negotiating, 5. Improving and optimizing existing human resources, 6. Determining segmentation according to budget. With this communication strategy, PALTV succeeded in increasing the quantity of advertising. |  |  |  |\n| --- | --- | --- | --- |\n| KEYWORDS: Communication Strategy, Advertising Quantity, PALTV |  |  |  |\n| Copyright holder:\u003Cbr>© Rahmi A, Fifi H, & Muhammad Randicha, H (2025) . | Published by:\u003Cbr>Scidacplus\u003Cbr>Journal website:\u003Cbr>[https://journal.scidacplus.com/index.php/sscij/](https://journal.scidacplus.com/index.php/sscij/) | E-ISSN:\u003Cbr>This article is under: | |\n| How to cite:\u003Cbr>Rahmi A, Fifi H, & Muhammad Randicha, H (2025) Strategi Komunikasi PALTV Dalam Meningkatkan Kuantitas Iklan. Social Science and Contemporary Issues Journal, 1(1) . |  |  |  |\n\nPENDAHULUAN  \nPeriklanan (advertising) adalah suatu proses komunikasi massa yang melibatkan sponsor tertentu, yakni pemasang iklan (pengiklan) yang membayar jasa sebuah media masaa atas penyiaran iklannya, misalnya melalui program siaran televisi (Kusnadi Suhandang, 2016: 13) Iklan sendiri bisa dilakukan melalui media elektronik maupun cetak, salah satunya ialah televisi. Televisi bersifat audiovisual, setiap gambar dan suarabiasanya berisi ajakan dan persuasi. Televisi adalah sistem elektronik yang mengirimkangambar diam dan gambar hidup bersama suara melalui kabel dan ruang. Keberadaantelevisi sebagai media massa elektronik mampu menyebarkan informasi secara cepat dan mampu mencapai pemirsa dalam jumlah banyak dalam waktu bersamaan (Ketut Sudarsan, dkk, 2020:79) Iklan televisi merupakan bentuk iklan yang mudah diakses dan paling berpengaruh.  \nKegiatan iklan sangat penting karena dengan memasang iklan maka produk ataujasa yang ditawarkan dapat diketahui dan disukai oleh masyarakat sehingga bisa laku di  \npasaran dan mencapai target yang diinginkan oleh pengiklan. Iklan sendiri penting bagi industri televisi karena ini salah satu sumber pemasukan. Jika tidak ada pengiklan yang ingin mengiklankan produk atau jasa mereka di televisi maka hal ini akan menjadi hambatan bagi stasiun televisi ters","cbCaimoBoFuPd8wx","https://ap.wps.com/l/cbCaimoBoFuPd8wx","pdf",924852,12,"Indonesian","# PENDAHULUAN\n## Periklanan dan televisi\n## Pentingnya iklan bagi stasiun televisi\n## Hubungan rating, share, dan kuantitas iklan\n## Konteks televisi lokal Palembang\n## Alasan penelitian dan tujuan","[{\"question\":\"Mengapa iklan televisi penting bagi PAL TV?\",\"answer\":\"Iklan menjadi sumber pemasukan dan menentukan peluang pengiklan untuk terus menayangkan produk atau jasa. Jika tidak ada pengiklan, stasiun televisi akan mengalami hambatan.\"},{\"question\":\"Bagaimana rating dan share memengaruhi kuantitas iklan?\",\"answer\":\"Rating dan share yang tinggi menarik perusahaan pengiklan serta agency untuk memasang iklan. Program kemudian berpotensi tayang lebih panjang di jam sibuk.\"},{\"question\":\"Langkah strategi komunikasi apa yang digunakan PAL TV untuk meningkatkan kuantitas iklan?\",\"answer\":\"Strateginya meliputi: menemukan dan mengenali pengiklan potensial, melakukan komunikasi yang baik, menyiapkan rate card, bernegosiasi, meningkatkan serta mengoptimalkan sumber daya manusia, dan menentukan segmentasi sesuai anggaran.\"}]","Strategi Komunikasi PAL TV Dalam Meningkatkan Kuantitas Iklan - Studi Komunikasi Iklan | PDF"]