[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-id-113":3,"doc-seo-204530-113":41,"doc-detail-204530-id":114},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":4,"slug":12},178,1,"Template","Faktur","faktur",{"id":14,"doc_module":9,"doc_module_name":10,"category_name":15,"show_sort_weight":4,"slug":16},192,"Formulir","formulir-192",{"id":18,"doc_module":9,"doc_module_name":10,"category_name":19,"show_sort_weight":4,"slug":20},180,"Media Sosial","media-sosial",{"id":22,"doc_module":9,"doc_module_name":10,"category_name":23,"show_sort_weight":4,"slug":24},179,"Poster","poster",{"id":26,"doc_module":9,"doc_module_name":10,"category_name":27,"show_sort_weight":4,"slug":28},176,"Presentasi","presentasi",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":4,"slug":32},177,"Resume","resume",{"id":34,"doc_module":9,"doc_module_name":10,"category_name":35,"show_sort_weight":4,"slug":36},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":38,"doc_module":9,"doc_module_name":10,"category_name":39,"show_sort_weight":4,"slug":40},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":42,"data":43},"ok",{"site_id":44,"language":45,"slug":46,"title":47,"keywords":48,"description":49,"schema_data":50,"social_meta":107,"head_meta":109,"extra_data":111,"updated_unix":113},113,"id","development-of-a-product-identity-system-as-a-brand-strengthening-strategy-for-faith-based-lifestyle-smes","PENGEMBANGAN SISTEM IDENTITAS PRODUK SEBAGAI STRATEGI PENGUATAN BRAND PADA UMKM FAITH BASED LIFESTYLE","","UMKM Exsultate! merupakan faith-based lifestyle brand yang memproduksi kaos bertema tradisi Gereja Katolik sebagai media evangelisasi melalui fesyen. Program pengabdian masyarakat ini melanjutkan redesign identitas visual, hangtag, dan desain produk bertematik liturgis, namun mitra masih menghadapi kebutuhan sistem kemasan terintegrasi, label internal, pengembangan konten desain, serta strategi produksi yang belum efisien. Kegiatan bertujuan mengembangkan sistem produk berbasis desain melalui kemasan, label, konten visual, dan katalog untuk meningkatkan daya saing. Metode participatory design dan design thinking menghasilkan 12 desain konten baru, label Direct to Film (DTF), sistem kemasan penguat identitas merek, serta katalog pemasaran, disertai penerapan lean production guna menekan risiko stok dan meningkatkan efisiensi arus kas.",{"@graph":51,"@context":106},[52,68,89],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":27,"@type":58,"position":64},"https://docshare.wps.com/id/template/presentasi/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/development-of-a-product-identity-system-as-a-brand-strengthening-strategy-for-faith-based-lifestyle-smes/204530/",4,{"url":66,"name":47,"@type":69,"image":70,"author":75,"headline":47,"publisher":78,"fileFormat":81,"inLanguage":45,"description":49,"dateModified":82,"datePublished":83,"encodingFormat":81,"isAccessibleForFree":84,"interactionStatistic":85},"DigitalDocument",{"url":71,"@type":72,"width":73,"height":74},"https://docshare.wps.com/thumbnails/development-of-a-product-identity-system-as-a-brand-strengthening-strategy-for-faith-based-lifestyle-smes/204530.png","ImageObject",442,249,{"name":76,"@type":77},"Sage","Person",{"url":56,"name":79,"@type":80},"DocShare","Organization","application/pdf","2026-09-20","2026-09-05",true,{"@type":86,"interactionType":87,"userInteractionCount":61},"InteractionCounter",{"@type":88},"ViewAction",{"@type":90,"mainEntity":91},"FAQPage",[92,98,102],{"name":93,"@type":94,"acceptedAnswer":95},"Apa tujuan utama pengembangan sistem produk pada UMKM Exsultate!?","Question",{"text":96,"@type":97},"Mengembangkan sistem produk berbasis desain melalui perancangan kemasan, label, konten visual, dan katalog untuk meningkatkan daya saing UMKM serta memperkuat identitas merek.","Answer",{"name":99,"@type":94,"acceptedAnswer":100},"Masalah apa yang masih dihadapi mitra sebelum kegiatan ini dilakukan?",{"text":101,"@type":97},"Belum adanya sistem kemasan terintegrasi, belum tersedia label internal produk, keterbatasan konten desain, serta strategi produksi yang belum efisien.",{"name":103,"@type":94,"acceptedAnswer":104},"Pendekatan dan strategi produksi apa yang digunakan untuk mendukung hasil kegiatan?",{"text":105,"@type":97},"Menggabungkan participatory design dan design thinking melalui tahapan discovery, creation, refinement, implementation, dan production, serta menerapkan lean production lewat display sample, print-on-demand, dan pull system untuk mengurangi risiko penumpukan stok dan meningkatkan efisiensi arus kas.","https://schema.org",{"og:url":66,"og:type":108,"og:title":47,"og:site_name":79,"og:description":49},"article",{"robots":110,"canonical":66},"index,follow",{"doc_id":112,"site_id":44},204530,1788574020,{"code":4,"msg":5,"data":115},{"doc_id":112,"user_id":116,"nickname":76,"user_avatar":117,"doc_module":9,"category_id":26,"category_name":27,"doc_title":47,"doc_description":49,"doc_content":118,"file_id":119,"file_url":120,"file_type":121,"file_size":122,"view_count":61,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":123,"language":124,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":125,"faqs":126,"seo_title":127,"seo_description":49,"update_tm":113,"read_time":67},687197207057,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","PENGEMBANGAN SISTEM IDENTITAS PRODUK SEBAGAISTRATEGI PENGUATAN BRAND PADA UMKM FAITH  \nBASED LIFESTYLE  \nAndreas Rio Adriyanto*1, Maria JosefRetno Budi Wahyuni2  \n1,2 Universitas Telkom  \n*e-mail: [andreasrio@telkomuniversity.ac.id](andreasrio@telkomuniversity.ac.id)  \nABSTRAK  \nUMKM Exsultate! merupakan faith-based lifestyle brand yang memproduksi kaos bertema tradisi Gereja Katolik sebagai media evangelisasi melalui fesyen. Kegiatan pengabdian kepada masyarakat ini merupakan kelanjutan dari program sebelumnya yang telah menghasilkan redesign identitas visual, hangtag, dan desain produk bertemaliturgis. Namun, mitra masih menghadapi permasalahan berupa belum adanya sistem kemasan yang terintegrasi, label internal produk, keterbatasan konten desain, serta strategi produksi yang belum efisien. Kegiatan ini bertujuan mengembangkan sistem produk berbasis desain melalui perancangan kemasan, label, konten visual, dan katalog produk untuk meningkatkan daya saing UMKM. Metode yang digunakan menggabungkan participatory design dan design thinking melalui tahapan discovery, creation, refinement, implementation, dan production dengan melibatkan mitra secara aktif pada seluruh proses. Hasil kegiatan menghasilkan dua belas desain konten baru sehingga total koleksi menjadi enam belas desain, label internal berbasis Direct to Film (DTF), sistem kemasan yang memperkuat identitas merek, serta katalog produk sebagai media pemasaran. Selain itu, diterapkan strategi lean production melalui sistem display sample, print-on-demand, dan pull system yang mampu mengurangi risiko penumpukan stok serta meningkatkan efisiensi arus kas. Kegiatan ini berhasil memperkuat identitas merek sekaligus meningkatkan kapasitas mitra dalam branding, pengembangan produk, dan strategi produksi yang berkelanjutan.  \nKata kunci: UMKM, faith-based lifestyle, branding, desain kemasan, participatory design, lean production  \nABSTRACT  \nExsultate! is a faith-based lifestyle brand that produces Catholic-themed apparel as a medium for expressing faith through fashion. This community service project was a continuation of a previous program that had successfully redesigned the brand identity, developed informative hangtags, and created liturgical-themed Tshirt designs. However, several challenges remained, including the absence of an integrated packaging system, internal garment labels, a limited range of design content, and an inefficient production strategy for a start-up SME. The program aimed to strengthen the product system through the design of packaging, internal labels, visual content, and a printed product catalog as appropriate design-based technologies to enhance the competitiveness of the enterprise. The project employed a combination of participatory design and design thinking through the stages of discovery, creation, refinement, implementation, and production, actively involving the partner throughout the process. The outcomes included twelve new design concepts, increasing the product collection to sixteen designs, DTF-based internal garment labels, a packaging system that reinforced the brand identity, and a printed catalog as a marketing and sales medium. In addition, a lean production strategy was implemented through a display sample, print-on-demand, and pull system approach, reducing inventory risk while improving cash flow efficiency. The program successfully strengthened Exsultate!'s brand identity and enhanced the partner's capacity in branding, product development, and sustainable production management.  \nKeywords: SMEs, faith-based lifestyle, branding, packaging design, participatory design, lean production  \n1. PENDAHULUAN  \nUsaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendorong pertumbuhan ekonomi nasional sekaligus menjadi penggerak utama industri kreatif di Indonesia. Di tengah persaingan pasar yang semakin kompetitif, keberhasilan UMKM tidak hanya ditentukan oleh kualitas produk, tetapi juga oleh kemampuan  \nmembangun iden","cbCaipqphz4IPIrw","https://ap.wps.com/l/cbCaipqphz4IPIrw","pdf",727376,11,"Indonesian","# PENDAHULUAN\n## Peran UMKM dan pentingnya identitas merek\n## Konsep faith-based lifestyle dan fokus UMKM Exsultate!\n## Luaran sebelumnya dan pendekatan participatory design","[{\"question\":\"Apa tujuan utama pengembangan sistem produk pada UMKM Exsultate!?\",\"answer\":\"Mengembangkan sistem produk berbasis desain melalui perancangan kemasan, label, konten visual, dan katalog untuk meningkatkan daya saing UMKM serta memperkuat identitas merek.\"},{\"question\":\"Masalah apa yang masih dihadapi mitra sebelum kegiatan ini dilakukan?\",\"answer\":\"Belum adanya sistem kemasan terintegrasi, belum tersedia label internal produk, keterbatasan konten desain, serta strategi produksi yang belum efisien.\"},{\"question\":\"Pendekatan dan strategi produksi apa yang digunakan untuk mendukung hasil kegiatan?\",\"answer\":\"Menggabungkan participatory design dan design thinking melalui tahapan discovery, creation, refinement, implementation, dan production, serta menerapkan lean production lewat display sample, print-on-demand, dan pull system untuk mengurangi risiko penumpukan stok dan meningkatkan efisiensi arus kas.\"}]","PENGEMBANGAN SISTEM IDENTITAS PRODUK SEBAGAI STRATEGI PENGUATAN BRAND PADA UMKM FAITH BASED LIFESTYLE | PDF"]