[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-id-113":3,"doc-seo-190804-113":41,"doc-detail-190804-id":109},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":4,"slug":12},178,1,"Template","Faktur","faktur",{"id":14,"doc_module":9,"doc_module_name":10,"category_name":15,"show_sort_weight":4,"slug":16},192,"Formulir","formulir-192",{"id":18,"doc_module":9,"doc_module_name":10,"category_name":19,"show_sort_weight":4,"slug":20},180,"Media Sosial","media-sosial",{"id":22,"doc_module":9,"doc_module_name":10,"category_name":23,"show_sort_weight":4,"slug":24},179,"Poster","poster",{"id":26,"doc_module":9,"doc_module_name":10,"category_name":27,"show_sort_weight":4,"slug":28},176,"Presentasi","presentasi",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":4,"slug":32},177,"Resume","resume",{"id":34,"doc_module":9,"doc_module_name":10,"category_name":35,"show_sort_weight":4,"slug":36},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":38,"doc_module":9,"doc_module_name":10,"category_name":39,"show_sort_weight":4,"slug":40},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":42,"data":43},"ok",{"site_id":44,"language":45,"slug":46,"title":47,"keywords":48,"description":49,"schema_data":50,"social_meta":102,"head_meta":104,"extra_data":106,"updated_unix":108},113,"id","effect-of-social-media-marketing-activities-characteristics-and-perceived-usefulness-on-instagram-customer-engagement","Pengaruh Karakteristik Social Media Marketing Activities dan Perceived Usefulness terhadap Customer Engagement Instagram","","Penelitian ini mengkaji bagaimana karakteristik social media marketing activities pada akun Instagram berpengaruh terhadap customer engagement serta peran perceived usefulness dalam membangun keterlibatan. Instrumen diukur melalui dimensi trendiness, entertainment, interactivity, customization, dan perceived usefulness. Data mendeskripsikan respons terhadap kesesuaian konten dengan kebutuhan, kemudahan akses, daya tarik serta kesenangan, kemampuan memfasilitasi percakapan dan ekspresi, dan manfaat untuk tetap terhubung serta memperoleh informasi relevan.",{"@graph":51,"@context":101},[52,68,84],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":19,"@type":58,"position":64},"https://docshare.wps.com/id/template/media-sosial/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/effect-of-social-media-marketing-activities-characteristics-and-perceived-usefulness-on-instagram-customer-engagement/190804/",4,{"url":66,"name":47,"@type":69,"author":70,"headline":47,"publisher":73,"fileFormat":76,"inLanguage":45,"description":49,"dateModified":77,"datePublished":78,"encodingFormat":76,"isAccessibleForFree":79,"interactionStatistic":80},"DigitalDocument",{"name":71,"@type":72},"Asher","Person",{"url":56,"name":74,"@type":75},"DocShare","Organization","application/pdf","2026-09-07","2026-09-03",true,{"@type":81,"interactionType":82,"userInteractionCount":9},"InteractionCounter",{"@type":83},"ViewAction",{"@type":85,"mainEntity":86},"FAQPage",[87,93,97],{"name":88,"@type":89,"acceptedAnswer":90},"Apa yang dimaksud dengan instrumen trendiness dalam penelitian ini?","Question",{"text":91,"@type":92},"Instrumen trendiness mengukur persepsi responden tentang konten Instagram yang selalu terbaru, kekinian, mengikuti tren, dan menampilkan informasi terkini.","Answer",{"name":94,"@type":89,"acceptedAnswer":95},"Bagaimana instrumen entertainment diukur?",{"text":96,"@type":92},"Instrumen entertainment diukur dari ketertarikan pada unggahan, daya tarik konten, rasa menyenangkan saat menonton, antusiasme, serta kesenangan dalam mengumpulkan informasi melalui konten Instagram.",{"name":98,"@type":89,"acceptedAnswer":99},"Perceived usefulness apa yang paling ditekankan terhadap customer engagement?",{"text":100,"@type":92},"Perceived usefulness ditekankan pada manfaat konten untuk membantu pengguna tetap terhubung, memperoleh informasi yang dibutuhkan, serta tetap mengikuti perkembangan informasi terbaru secara relevan.","https://schema.org",{"og:url":66,"og:type":103,"og:title":47,"og:site_name":74,"og:description":49},"article",{"robots":105,"canonical":66},"index,follow",{"doc_id":107,"site_id":44},190804,1788405052,{"code":4,"msg":5,"data":110},{"doc_id":107,"user_id":111,"nickname":71,"user_avatar":112,"doc_module":9,"category_id":18,"category_name":19,"doc_title":47,"doc_description":49,"doc_content":113,"file_id":114,"file_url":115,"file_type":116,"file_size":117,"view_count":9,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":118,"language":119,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":120,"faqs":121,"seo_title":122,"seo_description":49,"update_tm":108,"read_time":123},687197207639,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","| unggahan konten Instagram @btw_academy_jakarta yang saya sukai\u003Cbr>Advocacy Saya akan berusaha membela @btw_academy_jakarta ketika\u003Cbr>ada seseorang yang mengkritiknya |  |  |  |  |  |\n| --- | --- | --- | --- | --- | --- |\n| (Sumber: Diolah oleh peneliti, 2025)\u003Cbr>Tabel 2. Instrumen Trendiness |  |  |  |  |  |\n| Indikator | Pernyataan Adaptasi |  | Sumber |  |  |\n| Up-to-date\u003Cbr>Information Actuality\u003Cbr>Trendy\u003Cbr>Modernity\u003Cbr>Newest Information\u003Cbr>Latest Trend | Saya merasa konten Instagram @btw_academy_jakarta selalumenyajikan informasi yang terbaru\u003Cbr>Saya merasa informasi yang dibagikan di Instagram @btw_academy_jakarta selalu terbaru\u003Cbr>Saya merasa menggunakan Instagram @btw_academy_jakarta terasa sangat kekinian\u003Cbr>Saya merasa konten berbagai hal yang sedang tren tersedia di Instagram @btw_academy_jakarta\u003Cbr>Saya merasa konten pada Instagram @btw_academy_jakarta merupakan informasi terbaru\u003Cbr>Saya merasa konten yang ditampilkan di Instagram @btw_academy_jakarta merupakan konten terkini dan sedang tren |  | Thuy et (2025) |  | al. |\n| (Sumber: Diolah oleh peneliti, 2025)\u003Cbr>Tabel 3. Instrumen Entertainment |  |  |  |  |  |\n| Indikator |  | Pernyataan Adaptasi |  | Sumber |  |\n| Sharing Attractiveness Content Attractiveness Enjoyment Excitement\u003Cbr>Hedonic Experience Information Enjoyment Exploration |  | Saya tertarik dengan unggahan yang dibagikan di Instagram @btw_academy_jakarta\u003Cbr>Saya merasa konten yang saya temukan di Instagram @btw_academy_jakarta terlihat menarik\u003Cbr>Saya merasa akun Instagram @btw_academy_jakarta menyenangkanuntuk ditonton\u003Cbr>Saya merasa antusias saat menggunakan Instagram @btw_academy_jakarta\u003Cbr>Saya merasa konten yang dibagikan melalui Instagram @btw_academy_jakarta menyenangkan\u003Cbr>Saya merasa senang ketika mengumpulkan informasi melalui konten Instagram @btw_academy_jakarta\u003Cbr>Saya merasa tertarik saat menjelajahi akun Instagram @btw_academy_jakarta |  | Masa'deh (2021) |  |\n| (Sumber: Diolah oleh peneliti, 2025)\u003Cbr>Tabel 4. Instrumen Interactivity |  |  |  |  |  |\n| Indikator Pernyataan Adaptasi Sumber |  |  |  |  |  |\n\n| Communication\u003Cbr>Communication |  | interaksi dua arah dengan keluarga dan teman\u003Cbr>Saya merasa Instagram @btw_academy_jakarta mendukung terjadinya\u003Cbr>percakapan atau pertukaran pendapat dengan orang lain |  |\n| --- | --- | --- | --- |\n| Expression |  | Saya merasa mudah menyampaikan pendapat melalui Instagram\u003Cbr>@btw_academy_jakarta |  |\n| (Sumber: Diolah oleh peneliti, 2025)\u003Cbr>Tabel 5. Instrumen Customization |  |  |  |\n| Indikator | Pernyataan Adaptasi |  | Sumber |\n| Personalized Content Attractiveness\u003Cbr>Custom Information Easy to Use Accessibility | Saya merasa konten Instagram @btw_academy_jakarta menyediakan layanandan konten yang sesuai dengan kebutuhan saya\u003Cbr>Saya merasa konten Instagram @btw_academy_jakarta menampilkan informasi dan konten yang menarik serta sesuai dengan minat saya\u003Cbr>Saya dapat mencari informasi yang sesuai dengan kebutuhan saya melaluikonten Instagram @btw_academy_jakarta\u003Cbr>Saya merasa mudah menggunakan Instagram @btw_academy_jakarta\u003Cbr>Saya merasa Instagram @btw_academy_jakarta dapat diakses kapan saja dandi mana saja |  | Masa'deh et al. (2021) |\n| (Sumber: Diolah oleh peneliti, 2025)\u003Cbr>Tabel 6. Instrumen Perceived Usefulness |  |  |  |\n| Indikator | Pernyataan Adaptasi |  | Sumber |\n| Re-connecting | Saya merasa konten Instagram @btw_academy_jakarta membantu saya |  | Rauniar et al. |\n| Usefulness Effectiveness | terhubung dengan orang-orang yang memiliki minat atau tujuan yang sama Saya merasa konten Instagram @btw_academy_jakarta bermanfaat bagi saya Saya merasa konten Instagram @btw_academy_jakarta membantu saya tetapterhubung dengan informasi atau komunitas yang relevan |  | (2013) |\n| Connectivity | Saya merasa konten Instagram @btw_academy_jakarta memudahkan saya untuk tetap terhubung dengan perkembangan informasi terbaru |  |  |\n| Staying Informed | Saya merasa konten Instagram @btw_academy_jakarta membantu saya tetap memperoleh info","cbCaigP8AckZWURn","https://ap.wps.com/l/cbCaigP8AckZWURn","pdf",1169813,25,"Indonesian","# Instrumen Trendiness\n# Instrumen Entertainment\n# Instrumen Interactivity\n# Instrumen Customization\n# Instrumen Perceived Usefulness\n# Karakteristik Responden","[{\"question\":\"Apa yang dimaksud dengan instrumen trendiness dalam penelitian ini?\",\"answer\":\"Instrumen trendiness mengukur persepsi responden tentang konten Instagram yang selalu terbaru, kekinian, mengikuti tren, dan menampilkan informasi terkini.\"},{\"question\":\"Bagaimana instrumen entertainment diukur?\",\"answer\":\"Instrumen entertainment diukur dari ketertarikan pada unggahan, daya tarik konten, rasa menyenangkan saat menonton, antusiasme, serta kesenangan dalam mengumpulkan informasi melalui konten Instagram.\"},{\"question\":\"Perceived usefulness apa yang paling ditekankan terhadap customer engagement?\",\"answer\":\"Perceived usefulness ditekankan pada manfaat konten untuk membantu pengguna tetap terhubung, memperoleh informasi yang dibutuhkan, serta tetap mengikuti perkembangan informasi terbaru secara relevan.\"}]","Pengaruh Karakteristik Social Media Marketing Activities dan Perceived Usefulness terhadap Customer Engagement Instagram | PDF",9]