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Pelaksanaan berlangsung pada Minggu, 3 Agustus 2025, di ruang rapat Gedung AR Fakhrudin lantai 8 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto, diikuti sekitar 37 peserta. Materi mencakup analisis SWOT, kualitas pelayanan, dan brand image, disertai pemahaman keterkaitan antar aspek bagi perusahaan. Hasil pelatihan menunjukkan peningkatan pemahaman setelah evaluasi diri melalui SWOT, serta bahwa kualitas pelayanan berpengaruh dalam membangun kepercayaan untuk membentuk brand image pribadi dan perusahaan.",{"@graph":51,"@context":100},[52,68,83],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":27,"@type":58,"position":64},"https://docshare.wps.com/id/template/presentasi/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/brand-image-formation-training-for-companies/237691/",4,{"url":66,"name":47,"@type":69,"author":70,"headline":47,"publisher":73,"fileFormat":76,"inLanguage":45,"description":49,"dateModified":77,"datePublished":77,"encodingFormat":76,"isAccessibleForFree":78,"interactionStatistic":79},"DigitalDocument",{"name":71,"@type":72},"eBook King","Person",{"url":56,"name":74,"@type":75},"DocShare","Organization","application/pdf","2026-09-11",true,{"@type":80,"interactionType":81,"userInteractionCount":4},"InteractionCounter",{"@type":82},"ViewAction",{"@type":84,"mainEntity":85},"FAQPage",[86,92,96],{"name":87,"@type":88,"acceptedAnswer":89},"Pelatihan pembentukan brand image bagi perusahaan membahas materi apa saja?","Question",{"text":90,"@type":91},"Materi mencakup analisis SWOT, materi kualitas pelayanan, dan materi brand image, lalu diakhiri pemahaman keterkaitan antar aspek tersebut bagi perusahaan.","Answer",{"name":93,"@type":88,"acceptedAnswer":94},"Kapan dan di mana kegiatan IbM dan SWA ini dilaksanakan?",{"text":95,"@type":91},"Kegiatan IbM/SWA dilaksanakan pada Minggu, 3 Agustus 2025, di ruang rapat Gedung AR Fakhrudin lantai 8 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto.",{"name":97,"@type":88,"acceptedAnswer":98},"Apa hasil utama yang diperoleh dari pelatihan ini?",{"text":99,"@type":91},"Terdapat peningkatan pemahaman setelah evaluasi diri melalui analisis SWOT, serta pemahaman bahwa kualitas pelayanan berdampak pada kepercayaan yang kemudian membentuk brand image pribadi dan brand image perusahaan.","https://schema.org",{"og:url":66,"og:type":102,"og:title":47,"og:site_name":74,"og:description":49},"article",{"robots":104,"canonical":66},"index,follow",{"doc_id":106,"site_id":44},237691,1789114201,{"code":4,"msg":5,"data":109},{"doc_id":106,"user_id":110,"nickname":71,"user_avatar":111,"doc_module":9,"category_id":26,"category_name":27,"doc_title":47,"doc_description":49,"doc_content":112,"file_id":113,"file_url":114,"file_type":115,"file_size":116,"view_count":4,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":117,"language":118,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":119,"faqs":120,"seo_title":121,"seo_description":49,"update_tm":107,"read_time":64},962088006270,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","PELATIHAN PEMBENTUKAN BRAND IMAGE BAGI PERUSAHAAN  \nErny Rachmawati1  \nNawalin Nazah2  \nRifka Utami Arofah3  \nDwi Nur Diarosiani4  \nAdin Moza L5  \n1,2,3,4,5Fakultas Ekonomi dan BIsnis, Universitas Muhammadiyah Purwokerto  \nARTICLE INFO  \nArticle history:  \nReceived: 23 Juli 2025  \nRevised: 08 Agustus 2025  \nAccepted: 15 Agustus 2025  \nKey words:  \nPelatihan, Analisa Evaluasi diri, Kualitas pelayanan, Brand image, Personal branding  \nDOI: 10.62335  \nABSTRACT  \nThe SWA activity is an activity of female members of the Muhammadiyah organization called 'Aisyiyah. This SWA is held once a year with the implementation of activities consisting of several community service teams atthe Muhammadiyah University of Purwokerto. The team compiling this report is the IbM team who participated in the SWA activity. This IbM activity was held on Sunday, August 3, 2025, at the meeting room of the AR Fakhrudin Building, 8th floor, Faculty of Economics and Business, Muhammadiyah University of Purwokerto. The presence of approximately 37 participants along with lecturers, committees from the cooperation partners, namely PDA Banyumas Regency and students who helped the smooth running of the activity. This 'Brand Image Formation Training for Companies' is in the form of providing SWOT analysis materials, Service Quality materials and Brand Image materials, ending with an understanding of the relationship between each of these for the company. The results obtained are an increase in understanding after evaluating oneself through SWOT Analysis. There is an increased understanding that service quality has an impact on the community in fostering trust so that it can build a personal Brand image and Brand Image for the company.  \nABSTRAK  \nKegiatan SWA merupakan kegiatan anggota perempuan organisasi Muhammadiyah yang disebut‘Aisyiyah. SWA ini dilaksanakan setiap tahunsekali dengan pelaksanaan kegiatan terdiri dari beberapa tim pengabdian padamasyarakat Universitas Muhammadiyah Purwokerto. Tim penyusun laporanini adalah tim IbM yang turut serta dalam kegiatan SWA tersebut. Kegiatan IbM ini dilaksnakan pada hari Minggu 3 Agustus 2025 bertempat di ruangrapat Gedung AR Fakhrudin lantai 8 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto. Kehadiran peserta sekitar 37 orang beserta dosen, panitia dari pihak mitar kerjasama yaitu PDA Kabupaten Banyumas dan mahasiswa yang membantu kelancaran kegiatan. ‘Pelatihan Pembentukan Brand Image Bagi Perusahaan’ ini berupa pemberian materi analisis SWOT, ateri Kualitas Pelayanan dan materi Brand Image, diakhiri de gan  \n1 Corresponding author: [ernyrachmawati67@gmail.com](ernyrachmawati67@gmail.com)  \npemahaman keterkaitan masing-masing tersebut bagi perusahaan. Hasil yang diperoleh berupa adanya peningkatan pemahaman setelah mengevaluasi dirimelalui Analisis SWOT. Adanya peningkatan pemahaman bahwa kualitas pelayanan memiliki dampak bagi masyarakat dalam menumbuhkan kepercayaan ehingga bisa membangun Brand image diri dan Brand Image bagi perusahaan  \nPENDAHULUAN  \nAnalisis Situasi  \nMuhammadiyah adalah organisasi Islam yang didirikan oleh KH.Ahmad Dahlan pada 18 Nopember 1912 di Yogyakarta. Organisasi ini memiliki peran besar dalam perkembangan bidang pendidikan, sosial, dan kesejahteraan masyarakat. Bidang pendidikan, Muhammadiyah memiliki 5.246 sekolah, dan madrasah, serta 174 perguruan tinggi. Bidang pendidikan ini bahkan sudah berkembang ke mancanegara seperti Australia, Malaysia, Belanda, Jerman, Mesir, dll ([https://jurnalpost.com](https://jurnalpost.com)), dengan jumlah PTMA sekitar 172  \n([https://muhammadiyah.or.id](https://muhammadiyah.or.id)).  \nBidang sosial, Muhammadiyah memiliki rumah sakit, klinik kesehatan, balai pengobatan, rumah bersalin dan apotik. Bidang kesejahteraan, Muhammadiyah mendirikan rumah sakit, panti asuhan, panti miskin, panti jompo. Sejak adanya Muktamar ke 46 di Yogyakarta tahun 2010, Muhammadiyah mendirikan Majelis Ekonomi dan Kewirausahaan (MEK) yang memiliki peran menggerak","cbCaim04JMyjwG0S","https://ap.wps.com/l/cbCaim04JMyjwG0S","pdf",1100441,7,"Indonesian","# Pendahuluan\n## Analisis Situasi\n## Gambaran Program Pelatihan\n# Pembahasan Materi\n## Analisis SWOT\n## Kualitas Pelayanan\n## Brand Image","[{\"question\":\"Pelatihan pembentukan brand image bagi perusahaan membahas materi apa saja?\",\"answer\":\"Materi mencakup analisis SWOT, materi kualitas pelayanan, dan materi brand image, lalu diakhiri pemahaman keterkaitan antar aspek tersebut bagi perusahaan.\"},{\"question\":\"Kapan dan di mana kegiatan IbM dan SWA ini dilaksanakan?\",\"answer\":\"Kegiatan IbM/SWA dilaksanakan pada Minggu, 3 Agustus 2025, di ruang rapat Gedung AR Fakhrudin lantai 8 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto.\"},{\"question\":\"Apa hasil utama yang diperoleh dari pelatihan ini?\",\"answer\":\"Terdapat peningkatan pemahaman setelah evaluasi diri melalui analisis SWOT, serta pemahaman bahwa kualitas pelayanan berdampak pada kepercayaan yang kemudian membentuk brand image pribadi dan brand image perusahaan.\"}]","Pelatihan Pembentukan Brand Image Bagi Perusahaan | PDF"]