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Metode pelaksanaan dilakukan melalui pelatihan dan pendampingan dengan mitra pelaku UMKM di Desa Wisata Jipangan. Evaluasi pelatihan menggunakan perbandingan skor pre-test dan post-test, menghasilkan peningkatan pengetahuan rata-rata 50%. Pada pendampingan, seluruh peserta berhasil menyusun brand name pada brand canvas, menunjukkan kenaikan 54,54% dibanding pengumpulan setelah pelatihan selesai.",{"@graph":51,"@context":106},[52,68,89],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":27,"@type":58,"position":64},"https://docshare.wps.com/id/template/presentasi/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/optimizing-msme-product-sales-through-branding-brand-canvas-template-brand-name-training-and-mentoring/197069/",4,{"url":66,"name":47,"@type":69,"image":70,"author":75,"headline":47,"publisher":78,"fileFormat":81,"inLanguage":45,"description":49,"dateModified":82,"datePublished":83,"encodingFormat":81,"isAccessibleForFree":84,"interactionStatistic":85},"DigitalDocument",{"url":71,"@type":72,"width":73,"height":74},"https://docshare.wps.com/thumbnails/optimizing-msme-product-sales-through-branding-brand-canvas-template-brand-name-training-and-mentoring/197069.png","ImageObject",442,249,{"name":76,"@type":77},"Sarah ","Person",{"url":56,"name":79,"@type":80},"DocShare","Organization","application/pdf","2026-09-18","2026-09-03",true,{"@type":86,"interactionType":87,"userInteractionCount":61},"InteractionCounter",{"@type":88},"ViewAction",{"@type":90,"mainEntity":91},"FAQPage",[92,98,102],{"name":93,"@type":94,"acceptedAnswer":95},"Apa tujuan kegiatan pengabdian ini?","Question",{"text":96,"@type":97},"Kegiatan ini bertujuan mengoptimalkan penjualan produk UMKM melalui teori dan praktik branding.","Answer",{"name":99,"@type":94,"acceptedAnswer":100},"Bagaimana metode pelaksanaan pengabdian dilakukan?",{"text":101,"@type":97},"Metodenya berupa pelatihan dan pendampingan untuk pelaku UMKM di Desa Wisata Jipangan.",{"name":103,"@type":94,"acceptedAnswer":104},"Bagaimana evaluasi pelatihan dan hasilnya?",{"text":105,"@type":97},"Evaluasi pelatihan menggunakan perbandingan skor pre-test dan post-test, dengan peningkatan pengetahuan rata-rata 50%.","https://schema.org",{"og:url":66,"og:type":108,"og:title":47,"og:site_name":79,"og:description":49},"article",{"robots":110,"canonical":66},"index,follow",{"doc_id":112,"site_id":44},197069,1788464743,{"code":4,"msg":5,"data":115},{"doc_id":112,"user_id":116,"nickname":76,"user_avatar":117,"doc_module":9,"category_id":26,"category_name":27,"doc_title":47,"doc_description":49,"doc_content":118,"file_id":119,"file_url":120,"file_type":121,"file_size":122,"view_count":9,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":123,"language":124,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":125,"faqs":126,"seo_title":127,"seo_description":49,"update_tm":113,"read_time":67},962085320529,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","| Info Artikel:\u003Cbr>Diterima : 2024-01-22\u003Cbr>Diperbaiki : 2024-01-24\u003Cbr>Disetujui :\u003Cbr>2024-01-25\u003Cbr>Kata Kunci: Branding, Nama Usaha, Brand Canvas Template, UMKM\u003Cbr>Keywords: Branding, Brand Name, Brand Canvas Template, SMEs | Abstrak: Tujuan pengabdian ini adalah mengoptimalkan penjualan produk UMKM melalui teori dan praktik terkait Branding. Metode pelaksanaan pengabdian ini adalah pelatihan dan pendampingan. Mitra pengabdian ini adalah dengan beberapa pelaku UMKM di Desa Wisata Jipangan. Instrumen evaluasi kegiatan untuk pelatihan berupa perbandingan hasil nilai pre-test dibandingkandengan nilai post-test. Instrumen evaluasi kegiatan untuk pendampingan berupa kewajiban peserta untuk mengumpulkan salah satu isian dari brand canvas, yaitu: brand name. Hasil pengabdian untuk pelatihan adalah peningkatan pengetahuan sebesar 50% . Hasil pengabdian di pendampingan adalah seluruh peserta telah mempunyai brand name. Hal ini mengindikasikan kenaikan 54,54% dibandingkan pengumpulan brand name setelah pelatihan selesai.\u003Cbr>Abstract: This service aims to optimize the sales products of MSME (Micro, Small, and Medium Enterprises) through theory and practice that relate to Branding. The method in this service is training and mentoring. The partners of this service are several MSME owners in Jipangan Tourism Village. The activity evaluation instrument for training is a comparison of the results of the pre-test scores compared to the post-rest scores. The activity evaluation instrument for mentoring is all participants obliged to collect one of the contents of the brand canvas, namely: brand name. The results for the training session was a 50% increase in knowledge. The results for the mentoring session is all participants have a brand name. This indicates an increase of 54,54% compared to brand name collection after the training session. |\n| --- | --- |\n\n| Indikator Branding |  |  |  |  |  |  |\n| --- | --- | --- | --- | --- | --- | --- |\n| No | Peserta | Skor Pre\u003Cbr>test | Peserta | Skor Post\u003Cbr>test | Peningkatan Nilai | Persentase |\n| 1 | V | 50 | V | 50 | 0 |  |\n| 2 | SR | 50 | SR | 100 | 50 | 50% |\n| 3 | D | 50 | D | 50 | 0 |  |\n| 4 | HD | 25 | HD | 100 | 75 | 75% |\n| 5 | S | 0 | S | 50 | 50 | 50% |\n| 6 | N | 25 | N | 50 | 25 | 25% |\n| 7 | AK | 75 | AK | 75 | 0 |  |\n| 8 | DAW | 25 | DAW | 25 | 0 |  |\n| 9 | T | 50 | T | 75 | 25 | 25% |\n| 10 | DDA | 25 | DDA | 100 | 75 | 75% |\n| 11 | LR | 50 | LR | 100 | 50 | 50% |\n| Rata-rata peningkatan nilai: 50% |  |  |  |  |  |  |\n\n\n| No | Nama Peserta | Brand Name |\n| --- | --- | --- |\n| 1 | V | HAPPY SAMBEL |\n| 2 | SR | WM |\n| 3 | D | BANYU BIRU CRAFT |\n| 4 | HD | UMI BABY ORGANIK |\n| 5 | S | KIPAS ANTIK |\n| 6 | N | LUBER KIPAS |\n| 7 | AK | KIKI SHOOT |\n| 8 | DAW | RAFA KIPAS |\n| 9 | T | SURYA SOUVENIR |\n| 10 | DDA | ALEA SUMBERREJEKI |\n| 11 | LR | KUNCUNG KIPAS |","cbCaia7U9aNohZ0s","https://ap.wps.com/l/cbCaia7U9aNohZ0s","pdf",818071,10,"Indonesian","# Indikator Branding\n## Skor pre-test dan post-test\n## Peningkatan nilai dan persentase\n# Data peserta dan brand name","[{\"question\":\"Apa tujuan kegiatan pengabdian ini?\",\"answer\":\"Kegiatan ini bertujuan mengoptimalkan penjualan produk UMKM melalui teori dan praktik branding.\"},{\"question\":\"Bagaimana metode pelaksanaan pengabdian dilakukan?\",\"answer\":\"Metodenya berupa pelatihan dan pendampingan untuk pelaku UMKM di Desa Wisata Jipangan.\"},{\"question\":\"Bagaimana evaluasi pelatihan dan hasilnya?\",\"answer\":\"Evaluasi pelatihan menggunakan perbandingan skor pre-test dan post-test, dengan peningkatan pengetahuan rata-rata 50%.\"}]","Optimasi Penjualan Produk UMKM melalui Branding - Brand Canvas Template (Brand Name) - Pelatihan dan Pendampingan | PDF"]