[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-236359-113":3,"detail-sidebar-cat-1-id-113":80,"doc-detail-236359-id":114},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},113,"id","morfologi-vol-2-no-1-february-2024-analysis-of-language-style-in-commercial-ads-for-carbonated-drinks","MORFOLOGI - Vol. 2 No. 1 Februari 2024 - Analisis Gaya Bahasa Dalam Iklan Komersial Minuman Berkarbonasi","","Analisis gaya bahasa dalam iklan komersial minuman berkarbonasi membahas ketidakjelasan iklan soft drink akibat keekonomisan kata. Penelitian menyoroti pengaturan dan pilihan diksi, ketepatan tanda baca, serta konsep ekonomi kata dan ragam bahasa sebagai faktor pembentuk gaya iklan. Data menggunakan iklan minuman bersoda seperti Coca-Cola, Sprite, dan Fanta, dengan fokus pada kesan persuasif, informatif, dan mengingatkan. Tujuan iklan dinyatakan lewat media verbal (bahasa) dan nonverbal (gambar, warna, model) untuk menarik perhatian audiens.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/template/umum/","Umum",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/template/morfologi-vol-2-no-1-february-2024-analysis-of-language-style-in-commercial-ads-for-carbonated-drinks/236359/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/morfologi-vol-2-no-1-february-2024-analysis-of-language-style-in-commercial-ads-for-carbonated-drinks/236359.png","ImageObject",442,249,{"name":42,"@type":43},"Ethan Miller","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-21","2026-09-11",true,{"@type":52,"interactionType":53,"userInteractionCount":22},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"Apa yang membuat iklan minuman bersoda kurang jelas menurut penelitian ini?","Question",{"text":62,"@type":63},"Iklan soft drink kurang jelas karena penggunaan keekonomisan kata. Penelitian menekankan bahwa pilihan diksi dan tanda baca memengaruhi kejelasan iklan.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Konsep apa yang menjadi fokus penelitian dalam menganalisis gaya bahasa iklan?",{"text":67,"@type":63},"Fokus penelitian mencakup ekonomi kata dan ragam bahasa. Kedua teori digunakan untuk memahami bagaimana bahasa dibentuk dalam iklan.",{"name":69,"@type":60,"acceptedAnswer":70},"Bagaimana tujuan iklan disampaikan menurut dokumen ini?",{"text":71,"@type":63},"Tujuan iklan disampaikan melalui media verbal seperti bahasa dan media nonverbal seperti gambar, warna, serta model. Kombinasi keduanya membantu menarik perhatian pelanggan.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},236359,1789972867,{"code":4,"msg":81,"data":82},"success",[83,87,91,95,99,103,107,111],{"id":84,"doc_module":22,"doc_module_name":25,"category_name":85,"show_sort_weight":4,"slug":86},178,"Faktur","faktur",{"id":88,"doc_module":22,"doc_module_name":25,"category_name":89,"show_sort_weight":4,"slug":90},192,"Formulir","formulir-192",{"id":92,"doc_module":22,"doc_module_name":25,"category_name":93,"show_sort_weight":4,"slug":94},180,"Media Sosial","media-sosial",{"id":96,"doc_module":22,"doc_module_name":25,"category_name":97,"show_sort_weight":4,"slug":98},179,"Poster","poster",{"id":100,"doc_module":22,"doc_module_name":25,"category_name":101,"show_sort_weight":4,"slug":102},176,"Presentasi","presentasi",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":4,"slug":106},177,"Resume","resume",{"id":108,"doc_module":22,"doc_module_name":25,"category_name":109,"show_sort_weight":4,"slug":110},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":112,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":4,"slug":113},183,"umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":81,"data":115},{"doc_id":78,"user_id":116,"nickname":42,"user_avatar":117,"doc_module":22,"category_id":112,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":118,"file_id":119,"file_url":120,"file_type":121,"file_size":122,"view_count":22,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":123,"language":124,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":125,"faqs":126,"seo_title":127,"seo_description":12,"update_tm":128,"read_time":33},687207017582,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya (MORFOLOGI)  \nVol. 2 No. 1 Februari 2024  \nE-ISSN : 3025-6038 dan P-ISSN : 3025-6011, Hal 342-252  \nDOI: [https://doi.org/10.61132/morfologi.v2i1.325](https://doi.org/10.61132/morfologi.v2i1.325)  \nAnalisis Gaya Bahasa Dalam Iklan Komersial Minuman Berkarbonasi  \nFilud Jeannity Lignuma1 , Sasabila Alfi Rahmatin2 , Lailatul Mufarihah3 Zanul Muttaqin4 , Eni Nurhayati5  \nSTKIP PGRI Sidoarjo  \nemail; [filudjl@gmail.com](filudjl@gmail.com) ,  \n[sasabilaalfi@gmail.com](sasabilaalfi@gmail.com) , [Lailatulmufarihah4@gmail.com](Lailatulmufarihah4@gmail.com) ,  \n[muttaqinzanul@gmail.com](muttaqinzanul@gmail.com) , [Eninurhayati188@gmail.com](Eninurhayati188@gmail.com)  \nAlamat: Jl. Raya Kemiri, Kemiri, Kec.Sidoarjo, Kab.Sidoarjo, Jawa Timur 61234  \n[Korespondensi penulis:](Korespondensi penulis: filudjl@email.com)[ f](Korespondensi penulis: filudjl@email.com)[iludjl@email.com](Korespondensi penulis: filudjl@email.com)  \nAbstract. Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy ofpunctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations ofproduct offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.  \nKeywords: commercial advertising, various languages  \nAbstrak. Iklan minuman bersoda kurang jelas karena menggunakan keekonomisan kata. Memperhatikan bahwa penyusunan dan pemilihan diksi, serta ketepatan tanda baca, adalah gaya atau fitur iklan yang harus diperhatikanjika iklan ingin menjadi lebih dekat dengan penonton. Teori seperti ekonomi kata dan ragam bahasa adalah fokus penelitian penulis. Iklan untuk minuman bersoda seperti Coca-Cola, Sprite, dan Fanta digunakan. Iklan yang pertama memiliki kesan persuasif, informatif, dan mengingatkan; namun, gaya bahasa yang digunakan dalamiklan tersebut bergantung pada tujuan iklan dan orang yang diajak bicara. Penggunaan yang berbeda, formalitas, dan sarana bahasa. Dalam iklan, ikon, simbol, model, dan teks diidentifikasi melalui analisis bahasa. Tujuan atau maksud iklan diungkapkan oleh media verbal, seperti bahasa, dan nonverbal, seperti gambar, warna, dan model. Gambar dan model, yang merupakan representasi visual dari penawaran produk, terdiri dari ekspresi model, simbol, atau ikon yang digunakan sebagai penanda untuk menarik perhatian pelanggan.  \nKata kunci: iklan komersial, ragam bahasa  \nLATAR BELAKANG  \nPeriklanan menciptakan fenomena bahasa yang luar biasa. Iklan telah menjadi salah satu cabang ilmu bahasa karena kemampuan pembuat iklan untuk menggunakan kata-kata secara kreatif. Iklan dapat meningkatkan pembelian, menurut Rachmadi F. (1994:36) . Perusahaan tidak hanya ingin meningkatkan penjualan tetapi juga ingin menambah dan memperpanjang jangka daur hidup produk mereka melalui iklan.  \nReceived Desember 10, 2023; Accepted Januari 10, 2024; Published Februari 29, 2024 * Filud Jeannity Lignuma , [filudjl@gmail.com](filudjl@gmail.com)  \nE-ISSN : 3025-6038 dan P-ISSN : 3025-6011, Hal 342-352  \nDalam buku Morrison (2007), \"Periklanan dan Komunikasi Pemasaran Terpadu\", iklan dapat didefinisikan sebagai setia","cbCaik9DDOjAkH3p","https://ap.wps.com/l/cbCaik9DDOjAkH3p","pdf",1295122,11,"Indonesian","# LATAR BELAKANG\n## Periklanan sebagai fenomena bahasa\n## Definisi iklan dan komunikasi pemasaran\n## Slogan dan fungsinya\n## Elemen visual dan strategi kebahasaan","[{\"question\":\"Apa yang membuat iklan minuman bersoda kurang jelas menurut penelitian ini?\",\"answer\":\"Iklan soft drink kurang jelas karena penggunaan keekonomisan kata. Penelitian menekankan bahwa pilihan diksi dan tanda baca memengaruhi kejelasan iklan.\"},{\"question\":\"Konsep apa yang menjadi fokus penelitian dalam menganalisis gaya bahasa iklan?\",\"answer\":\"Fokus penelitian mencakup ekonomi kata dan ragam bahasa. Kedua teori digunakan untuk memahami bagaimana bahasa dibentuk dalam iklan.\"},{\"question\":\"Bagaimana tujuan iklan disampaikan menurut dokumen ini?\",\"answer\":\"Tujuan iklan disampaikan melalui media verbal seperti bahasa dan media nonverbal seperti gambar, warna, serta model. Kombinasi keduanya membantu menarik perhatian pelanggan.\"}]","MORFOLOGI - Vol. 2 No. 1 Februari 2024 - Analisis Gaya Bahasa Dalam Iklan Komersial Minuman Berkarbonasi | PDF",1789104815]