[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-237086-113":3,"detail-sidebar-cat-1-id-113":74,"doc-detail-237086-id":108},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":67,"head_meta":69,"extra_data":71,"updated_unix":73},113,"id","building-personal-branding-in-the-digital-era-for-students-of-smk-muhammadiyah-pangkalan-balai","Membangun Personal Branding di Era Digital pada Siswa/Siswi SMK Muhammadiyah Pangkalan Balai","","Personal branding menjadi cara merepresentasikan diri dengan mengeksplorasi potensi agar terbentuk citra yang jelas, kuat, dan menarik di mata publik. Di era digital, pengembangan personal branding dapat dilakukan melalui seminar dengan pelatihan langsung dari influencer. Kegiatan menekankan pemanfaatan media sosial dan aplikasi, penerapan sikap sesuai norma dan agama, serta pengaplikasian hasil melalui penerbitan curriculum vitae. Hasil seminar menunjukkan peserta memahami materi, bersikap antusias, dan aktif mengajukan pertanyaan.",{"@graph":14,"@context":66},[15,34,49],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/template/presentasi/","Presentasi",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/template/building-personal-branding-in-the-digital-era-for-students-of-smk-muhammadiyah-pangkalan-balai/237086/",4,{"url":32,"name":10,"@type":35,"author":36,"headline":10,"publisher":39,"fileFormat":42,"inLanguage":8,"description":12,"dateModified":43,"datePublished":43,"encodingFormat":42,"isAccessibleForFree":44,"interactionStatistic":45},"DigitalDocument",{"name":37,"@type":38},"Mason","Person",{"url":19,"name":40,"@type":41},"DocShare","Organization","application/pdf","2026-09-11",true,{"@type":46,"interactionType":47,"userInteractionCount":4},"InteractionCounter",{"@type":48},"ViewAction",{"@type":50,"mainEntity":51},"FAQPage",[52,58,62],{"name":53,"@type":54,"acceptedAnswer":55},"Mengapa personal branding penting di era digital?","Question",{"text":56,"@type":57},"Personal branding penting karena orang menilai individu berdasarkan apa yang terlihat, seperti penampilan, pekerjaan, karakter, dan kesan yang terbentuk.","Answer",{"name":59,"@type":54,"acceptedAnswer":60},"Bagaimana seminar membantu siswa mengembangkan personal branding?",{"text":61,"@type":57},"Seminar memberikan pelatihan langsung dari influencer dan materi tentang tips membangun personal branding, termasuk sikap sesuai norma dan agama.",{"name":63,"@type":54,"acceptedAnswer":64},"Apa saja langkah yang disarankan untuk menerapkan personal branding?",{"text":65,"@type":57},"Memanfaatkan media sosial dan aplikasi yang mudah diakses, lalu mengaplikasikan ilmu tersebut dengan menerbitkan curriculum vitae.","https://schema.org",{"og:url":32,"og:type":68,"og:title":10,"og:site_name":40,"og:description":12},"article",{"robots":70,"canonical":32},"index,follow",{"doc_id":72,"site_id":7},237086,1789109658,{"code":4,"msg":75,"data":76},"success",[77,81,85,89,93,96,100,104],{"id":78,"doc_module":22,"doc_module_name":25,"category_name":79,"show_sort_weight":4,"slug":80},178,"Faktur","faktur",{"id":82,"doc_module":22,"doc_module_name":25,"category_name":83,"show_sort_weight":4,"slug":84},192,"Formulir","formulir-192",{"id":86,"doc_module":22,"doc_module_name":25,"category_name":87,"show_sort_weight":4,"slug":88},180,"Media Sosial","media-sosial",{"id":90,"doc_module":22,"doc_module_name":25,"category_name":91,"show_sort_weight":4,"slug":92},179,"Poster","poster",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":4,"slug":95},176,"presentasi",{"id":97,"doc_module":22,"doc_module_name":25,"category_name":98,"show_sort_weight":4,"slug":99},177,"Resume","resume",{"id":101,"doc_module":22,"doc_module_name":25,"category_name":102,"show_sort_weight":4,"slug":103},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":4,"slug":107},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":75,"data":109},{"doc_id":72,"user_id":110,"nickname":37,"user_avatar":111,"doc_module":22,"category_id":94,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":112,"file_id":113,"file_url":114,"file_type":115,"file_size":116,"view_count":4,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":117,"language":118,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":119,"faqs":120,"seo_title":121,"seo_description":12,"update_tm":73,"read_time":26},5909887256941,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL PADASISWA/SISWI SMK MUHAMMADIYAH PANGKALAN BALAIKECAMATAN BANYUASIN III KABUPATEN BANYUASIN  \n1 Inne Miftah Dewi, 2Faila Sufa Marhamah, 3 Yuni Silvia , 3Rafika Sari  \n12  \nProgram Studi Ilmu Administrasi Negara STISIPOL Candradimuka 34  \nProgram Studi Ilmu Komunikasi STISIPOL Candradimuka  \n* Email: [inne_miftah@stisipolcandradimuka.ac.id](inne_miftah@stisipolcandradimuka.ac.id)  \nABSTRAK  \nPersonal branding merupakan cara merepresentasikan diri dengan mengeksplorasipotensi-potensi yang dimiliki. Sudah sepatutnya, personal branding yang diciptakan harus jelas, kuat serta atraktif agar seseorang dapat memberikan kesanyang mendalamuntuk khalayak publikdengan mudah . Di dunia digitalisasi ini, salah satu metode untuk pengembangan personal branding dapat dilakukan melalui kegiatan seminar. Seperti halnya kegiatan yang dilakukan oleh Siswa/I SMK Muhammadiyah Pangkalan Balai Kabupaten Banyuasin yang mendapat training secara langung oleh influencer sebagai usaha menciptakan citra diri yang dimiliki dan beranimenunjukkan potensi serta membangun ras percaya diri sebagai wujud kesiapan memasuki duniakerja dan khalayak publik. Salah satu kegiatan dalam seminar tersebut antara lain, memberikantips membangun personal branding dengan cara menciptakan sikap yang sesuai dengan norma danagama, pemanfaatan media sosial dan aplikasi yang tersebar luas dan mudah dijangkau oleh kalangan siswa serta mengaplikasikan ilmu tersebut dengan menerbitkan curriculum vitae. Berdasarkan hasil dari kegiatan seminar ini, dapat disimpulkan bahwa para peserta telah memahami materi yang dibelarikan. Dengan menunjukkan suasana yang kondusif dan antusias yang tinggi dari para peserta. Dan dengan keberanian para peserta untuk mengungkapkan kendala dengan mengajukan beberapa pertanyaan kepada narasumber.  \nKata Kunci: Personal branding, digitalisasi, seminar  \nABSTRACT  \nPersonal branding is a way of representing oneself by exploring one's potentials. It is fitting that the personal branding that is created must be clear, strong and attractive so that a person can give a deep impression to the public easily. In this digitalised world, one of the methods for developing personal branding can be done through seminars. Students ofSMK Muhammadiyah Pangkalan Balai, Banyuasin Regency, received hands-on training from influencers as an effort to create their own selfimage and dare to show their potential and build a confident race as a form of readiness to enter the world of work and the public. One of the activities in the seminar included providing tips on building personal branding by creating an attitude that is in accordance with norms and religion, utilising social media and applications that are widespread and easily accessible to students and applying this knowledge by publishing a curriculum vitae. Based on the results of this seminar, it can be concluded that the participants have understood the material presented. By showing a conducive atmosphere  \nand high enthusiasm from the participants. And with the courage of the participants to express constraints by asking several questions to the speakers.  \nKeywords: Personal branding, digitalisation, seminar  \nPendahuluan  \nPada era digital saat ini, personal branding menjadi hal yang begitu lazim dan penting dilakukan. Personal branding sudah dilakukan oleh Masyarakat modern sekarang khususnya anak-anak muda yang dekat dengan penggunaan internet. Padadasarnya, seseorang akan menilai orang lain dengan apa yang mereka lihat. Adapun beberapa hal yang akan dinilai orang lain seperti penampilan, pekerjaan, karakter, dan lain sebagainya. Dari penilaian orang lain tersebut akan memberikan sebuah branding atau kesan yang ada pada diri kita. Oleh karena itu, setiap individu memerlukan personal branding agar orang lain dapat mengetahui dan mengenal branding yang tercipta.  \nFigurska (2016) menyatakan bahwa personal branding menjadi alat untuk mencapai tujuan profesional. Personal brandin","cbCaiiAghZFwQObf","https://ap.wps.com/l/cbCaiiAghZFwQObf","pdf",379373,6,"Indonesian","# Pendahuluan\n## Konsep personal branding di era digital\n## Peran media sosial dalam personal branding\n## Tujuan dan penerapan melalui seminar","[{\"question\":\"Mengapa personal branding penting di era digital?\",\"answer\":\"Personal branding penting karena orang menilai individu berdasarkan apa yang terlihat, seperti penampilan, pekerjaan, karakter, dan kesan yang terbentuk.\"},{\"question\":\"Bagaimana seminar membantu siswa mengembangkan personal branding?\",\"answer\":\"Seminar memberikan pelatihan langsung dari influencer dan materi tentang tips membangun personal branding, termasuk sikap sesuai norma dan agama.\"},{\"question\":\"Apa saja langkah yang disarankan untuk menerapkan personal branding?\",\"answer\":\"Memanfaatkan media sosial dan aplikasi yang mudah diakses, lalu mengaplikasikan ilmu tersebut dengan menerbitkan curriculum vitae.\"}]","Membangun Personal Branding di Era Digital pada Siswa/Siswi SMK Muhammadiyah Pangkalan Balai | PDF"]